This presentation introduces email marketing and provides guidance on how to develop an effective email marketing strategy. It covers topics such as what constitutes email marketing, how to avoid spam, developing marketing objectives and campaigns, growing email lists, email design best practices, and examples of email marketing platforms. Common pitfalls are also discussed. The goal is to help attendees understand how to properly utilize email marketing to promote their business.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
This presentation was prepared for entry-level email marketers. It covers the basics of email marketing including email benefits and value, design, content, copywriting, post campaign analysis and social media integration.
Presented by Abu Noaman, CEO of Elliance and Ennect, to Business Technology Council. Includes a visual guide to email marketing best practices with examples, case studies and tips.
Email marketing delivers the highest ROI of other marketing mediums. Statistically many small businesses are not using this to their advantage. A copy of the presentation from our mastermind meetup is here for reference.
Introducing Email Marketing Blast off, a Comprehensive Guide All About Email Marketing. Inside this Free eBook, you will discover the topics about advertise, do not spam, creating email lists for marketing campaigns, understanding email marketing, why not email marketing, the reaction to your email marketing, email marketing strategies and is your email marketing spam.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
Email Marketing: Best practices, strategia, ROI, linee guida e check-upAdv Media Lab
Come posso incrementare la mia lista? Qual è il metodo migliore per incrementare la deliverability per le mie newsletter? Come posso implementare Facebook nella mia strategia di email marketing? A queste e ad altre domande risponde il contenuto di questo workshop...
Our top four areas of your holiday email program to keep an eye on: content, volume, subscribers, and metrics! Although this deck is holiday themed, these best practices apply all year round. :)
Brought to you by our kickass Deliverability Consultants, Luke Martinez and Tanya Plaza!
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
6 factors which may influence your email open rateSherin Thomas
Normally, an email marketing campaign's success depends on several factors, but open rate, click-through rate, and the final conversion rate are some key performance indicators.
This presentation is about basics of marketing, definition, comparison with branding, channels of marketing, types of email marketing, and basics of effective email marketing, metrics involved, importance of subject lines as well as email automation
Email Marketing is one of the techniques which are used in Digital Marketing. Email Marketing is a form of Direct Marketing which is done through sending emails. Email Marketing is not about spamming. While the common belief could be that Email Marketing has become obsolete, but the reality is otherwise. As a business, you should be more interested in Email Marketing due to ample amounts of benefit. These slides are all about Email Marketing and you will get a very fair idea about Email Marketing. Also, if you are practicing Email Marketing, these slides will give you idea of how to make your email marketing more effective and powerful.
How to do SEO on a small website without backlinks? We all know that backlinks are a good SEO ranking engine that is hard to find today."><meta name="robots"
Email Marketing Trends 2009 - This is a presentation given to the Reno Tahoe Chapter of the AMA on January 21, 2009. Trends discussed include:
Beyond Customer Control – to Customer Expectations
Channel Explosion and Consumer Preferences
The Email Volume Overload
Customer Churn and Inactivity
Most Prospects Are Long Term
Consumer Adoption of Multiple Email “Devices”
Growth of Social Networks and Social Media
eMarketer Webinar: Best Practices for Email MarketingeMarketer
Join eMarketer Principal Analyst David Hallerman as he spotlights today’s best practices for email and offers tips for making it an integral part of overall marketing success.
Learn all about Email Marketing, and how to promote your products and services using emails. Included is how to generate subscriber list, subscriber management and updating, email marketing metrics, types of email marketing platforms and many more.
Email Marketing: Best practices, strategia, ROI, linee guida e check-upAdv Media Lab
Come posso incrementare la mia lista? Qual è il metodo migliore per incrementare la deliverability per le mie newsletter? Come posso implementare Facebook nella mia strategia di email marketing? A queste e ad altre domande risponde il contenuto di questo workshop...
Our top four areas of your holiday email program to keep an eye on: content, volume, subscribers, and metrics! Although this deck is holiday themed, these best practices apply all year round. :)
Brought to you by our kickass Deliverability Consultants, Luke Martinez and Tanya Plaza!
"Email Marketing Rules" breaks down this complex, often misunderstood channel into 120 easy-to-understand rules. Check out these 120 email marketing rules to live by.
6 factors which may influence your email open rateSherin Thomas
Normally, an email marketing campaign's success depends on several factors, but open rate, click-through rate, and the final conversion rate are some key performance indicators.
We thought it would be helpful to create a tool both marketers and small business owners could use. Therefore we are bringing you a new easy to use 5 step guide to help you plan, produce, test, delive and follow up your email marketing campaigns.
How do you get the most out of email marketing and turn it into a powerful tool for your hotel?
This month's online seminar gives insight into best practice guidelines on email marketing and helps make your communications more effective. Customised and integrated email marketing campaigns allow you to build engaging and profitable relationships with your customers. We will give you tips on how to ensure you achieve the highest open rates, click-through rates and return on investment from your email marketing activity.
The recording of this session is available by emailing training@avvio.com
Sign up for more hotel marketing webinars from Avvio by emailing training@avvio.com
Email Marketing What You Dont Know Can Hurt YouEric Salerno
20 slides on email marketing basics and some ideas on how to improve your email marketing practices. Presented by Red Ember Marketing at the Boston Internet Marketing MeetUp.
2. Introduction
• Your name / business
• How do you currently promote
your business?
• What are you looking to get out
of today?
3. What is Email Marketing?
Plain Text Email
• Different types of Email
• Transactional Emails
• News / Updates to existing contacts
• Direct / Promotional Emails
• Email Marketing programmes
(Mailchimp / Aweber for example)
• Hiring a specialist in HTML Mailer Design
HTML Email (Mailer)
4. All about Spam
1. Opting In
2. Don’t Use False Or Misleading Header
Information
3. Don’t Use Deceptive Subject Lines
4. If it’s an Advert then say it’s an Advert!
5. Tell Recipients Where You’re Located
6. Tell Recipients How To Opt Out Of Receiving
Future Email From You
7. Honour Opt-out Requests Promptly
8. Monitor What Others Are Doing On Your Behalf
5. Getting it right – Developing a Strategy
1. Agree your Aims & Objectives
2. Decide on how you will measure the campaign success
3. Spamming / When and how often to email
4. Plan a Calendar
5. Collate your List
Implied, Explicit or Confirmed Permission
Avoid other people’s lists
List Brokers
Offer Incentives
Do NOT share your list
7. Getting it right – Lists
Ideas for Collecting Email Addresses
• Online Signup Form
• Email address in person (verbal)
• Sign up forms on printed material
• QR Scans / Apps / Text Boxes
• Social Media platforms
Types of Incentives
• Free Advice in Newsletters
• Immediate Gifts
1. Vouchers
2. Downloads
3. Discounts
4. Video Access
• Future Gifts
8. Getting it right – Format & Content 1
Points to remember
Keep Newsletters / Announcements varied
Be aware of the ’20%’ Rule
Focus your promotions on the end goal
Copyright
Give people the option to unsubscribe
Don’t forget your plain text friend
9. Getting it right – Format & Content 2
Craft Compelling Subject Lines
Create a Clear Structure
Images v Text
Go looking for inspiration
Make use of FREE google content tools (alerts &
keyword planner)
What messages do you have to share?
10. Getting it right – Design
Brand Consistency
Logo
Colours that match
Image Consistency
Using a Template Layout
Consistency of Design
Mobile Friendly
Similar Images & Text
Contact Details
Ease of replication
Offers
Know how your clients will respond
Be careful with language (discounted/offer etc)
Do prior research (eg survey monkey)
Printable Coupons
Discounts Codes
Loss leaders (to get a relationship going)
Links
To a web page on your site
To a file hosted on the mail server
To a 3rd party website
To other sections of the email
Call To Actions (C2A)
Avoid “click here” - Good examples:
visit
call now
download
read further
print
share
order
Subject Line
40-50 characters
Avoid generic titles (June Newsletter)
Something that adds benefit
Social Interaction
Forward / Share / Tweet
Social Media Icons
Post your email to Social Media Platforms
12. versus
7 million users
custom forms / email creator and sender
automation (paid version)
analytics
customisable
mobile campaign optimisation
pricing structure is really clear / FREE option
built in photo editor
120,000 users
web sign up form flexibility
collect and manage subscribers
autoresponder follow ups
good for email tracking
emails sending to multiple lists
free 30-day trial
over 700 email templates
Mailchimp offers greater customisation of emails and better integration with 3rd party applications, all within
a forever free option. AWeber has better ‘deliverability’ rates, provides better help/support, doesn’t have
restrictions on affiliate links in your email and is probably better placed for a larger business.
13. Top Features to consider in your email marketing software
Visual Editor
CRM Integration
Analytics & Reports
Autoresponders
SPAM Compliance
Contact segmentation
Conclusion
We all choose an email marketing software with the aim of
getting real business value through all of our marketing efforts.
There are different features that work in combination to determine
success.; select a software that can grow with your business needs in the future.
14.
15. Common Pitfalls Spammy subject lines
Relying too much on images
Banging on about features instead of benefits
Forgetting social buttons
Not having permission
Purchasing ‘dodgy’ email lists
Assuming people want to hear from you
Sending to a stale list
Not knowing your audience
Not understanding how spam filters think
Not testing a campaign before sending
Ignoring your campaign reports
21. Useful Information
Email Marketing Platforms
www.mailchimp.com
www.aweber.com
www.constantcontact.com
www.exacttarget.com
www.icontact.com
Useful Blogs To Follow
www.emailmonday.com
www.blog.getresponse.com
www.b2bemailmarketing.com
www.dotmailer.com/blog/
22. Thank you for attending.
Any questions?
me@nealedlin.co.uk
07713 784902
www.nealedlin.co.uk
www.socialmediame.co.uk
Editor's Notes
What is Email Marketing
Getting it right - Developing a Strategy
Getting it right - Lists
Getting it right - Format & Content
Getting it right – Design
Available Software & 3rd Party Options
Common Pitfalls
Examples
Some basics of mailchimp
Useful Resources
1. Opting In
A customer’s consent to receiving information from you can be oral or written. The written side includes ticking a checkbox on a web form.
2. Don’t Use False Or Misleading Header Information
Customers have a right to know who the email has come from, so your “From”, “To”, and “Reply To” must represent your company;
3. Don’t Use Deceptive Subject Lines
If the offer inside is 10% off, for example, your subject line can’t suggest a higher percentage.
4. If it’s an Advert then say it’s an Advert!
Again, it’s all about making sure they aren’t deceived.
5. Tell Recipients Where You’re Located
This gives your customers another way to contact you and shows that you’re a real company, which builds trust.
6. Tell Recipients How To Opt Out Of Receiving Future Email From You
Email marketing is always about the customer’s choice. It should be their choice to sign up to hearing more from you and their choice to decide they’ve had enough. Make it clear on your email message that the recipient can opt out of getting email from you in the future and give instructions how to do so.
7. Honour Opt-out Requests Promptly
Make sure your own spam filter doesn’t stop the opt-out requests coming through. Once you’ve received them, make sure you honour the request within 10 business days.
8. Monitor What Others Are Doing On Your Behalf
It’s no excuse to blame the mistake on someone else, so you must keep a watch over any external company that completes your email marketing for you.
1. -------
2. Decide on how you will measure the campaign success (bouncebacks & tracking)
3. ------
4. ------
5. Implied, Explicit or Confirmed Permission (Business Card / Online Form / Double Opt-In)
Offer Incentives (misconception that people don’t want to share)
List Brokers (ensure compliant with laws & industry best practices)
CARD 1 & 2
(Tips/Appts/Comments/Products & Svcs/Blog Snippets/Offers)
(self-promotion)
(keep to a single product)
Subject Lines
- the best subject lines tend to be short, descriptive, and give your subscriber a reason to open your email and read more
For a sales message: Rephrase your offer of a discounted price, free shipping, or something else mentioned in your subject line.
For a newsletter: Tease your reader with a headline or interesting detail from within your message.
For the layout of your message, consider these tips:
Use a layout that works for both desktop and mobile recipients.
Put the most important information first.
Don’t get too wordy with copy.
Use relevant, engaging and value-adding imagery.
Lastly, go looking for inspiration and new ideas. Do a search every so often for email marketing examples and make note of any ideas you really love. Sign up for more email newsletters as well. Choose peer newsletters, competitors, industry leaders and more to get a broad idea of what types of email marketing are popular for others in your niche.
(Tips/Appts/Comments/Products & Svcs/Blog Snippets/Offers)
(self-promotion)
(keep to a single product)
(Tips/Appts/Comments/Products & Svcs/Blog Snippets/Offers)
(self-promotion)
(keep to a single product)
