The document outlines the importance of email marketing and provides a structured approach to creating an effective e-marketing strategy, including building a permission marketing database and optimizing campaigns. Key trends highlight the shift towards digital marketing, the significance of mobile, and the need for regular engagement with customers. Additionally, it introduces ennect's tools for email broadcasting, surveys, event management, and contests with a focus on ease of use and actionable insights.

1. ABC’s of e-Mail Marketing Get Customers. Keep Customers. Get More Customers.

2. Company Overview Ennect.com Elliance.com Seo.Elliance.com

3. Ennect e-Marketing Toolkit Overview

4. Key Trends

5. #1: The New Marketing Ecosystem is Here

6. #2: Customer’s New Ecosystem is Here

7. #3: Conversation Marketing Tsunami is Here

8. #4: The Age of eMarketing is Here Overall marketing budgets are shrinking Yet, e-Marketing budgets are expanding Reasons? You look smarter You get more insights You can pull trigger faster You get more marketing done – better, faster, cheaper

9. #5: Mobile is Here -> -> Then Now Will Be

10. #6: You Still Matter “ You get lots of marketing stuff done. cool.”

11. Sample e-Mail Marketing Plan for Phipps Conservatory

12. Step 0: Understand Marketing System

13. Build Permission Marketing Database

14. Step 1: Build Email List

15. From Website

16. From Reception Desk

17. From Call Center

18. From Gift Shop

19. From Special Occasions

20. From Classes & Programs

21. From Blog

22. From Contests

23. From Joint Marketing Events

24. Step 2: Create Branded Template System

25. e-Newsletters Promotions Contests Event Invites Special Announcements Alerts Crisis Communications

26. Step 3: Use Best Practices

27. From: Phipps Conservatory Use Best Practices Subject: Reason to Open Now Date: Give Enough Time to Plan a Visit

28. Short & Sweet – 1 Scroll Use Best Practices

29. 5-7 Reasons To Click Use Best Practices

30. Let Brand Essence Come Through Use Best Practices

31. Sell, Sell, Sell Use Best Practices

32. Educate & Engage People Use Best Practices

33. Stay CAN-SPAM Compliant Use Best Practices

34. Send It Regularly: People Expect it Use Best Practices

35. Step 4: Create Branded Landing Pages

36. Repeat headline on landing page Amplify the story Place clear call-to-actions Landing Page Best Practices

37. Step 5: Measure & Optimize Campaigns

38. Summary

39. Opens

40. Click Throughs

41. Bounce Back

42. Hot Prospects

43. Email Examples

44. Drive Attendance

45. Drive Attendance

46. Drive Attendance Luxottica

47. Drive Attendance

48. Drive Attendance

49. Deepen Relationships

50. Announce New Program

51. Encourage Online Banking

52. Unload Ad Inventory

53. Announce New Website

54. Announce New Website

55. Season’s Greetings

56. Season’s Greetings

57. About Ennect 4 tools, 1 easy toolkit Shared list management CAN-SPAM safeguards Pay-for-usage or subscription pricing Insightful reports

58. Key Features Starter templates Upload visually rich emails Email broadcasting Insightful reporting including HotProspects No contracts No setup costs Just 5¢ per email with volume discounts; non-profits & higher education discounts available Perfect for Broadcasting E-Newsletters Promotions Updates & Alerts Invitations Press Releases Holiday Greetings

59. Key Features Start with sample surveys Create custom surveys Send email invitations Measure and chart responses Segment and compare responses No contracts No set up costs Just 10¢ per response or unlimited annual subscription; non-profit and higher education discounts available Perfect for: Measuring Customer loyalty Soliciting employee feedback Obtaining event feedback Spotting industry trends Market research

60. Key Features Create event websites Send email invitations Capture registrations with credit cards Plan event details Print badges Review comprehensive reports No contracts No set up costs No cost-per-registrant fee Multi-event, non-profit and higher education discounts available Perfect for Organizing: Seminars Conferences Tradeshows Corporate Parties Vendor Fairs

61. Key Features Create online contests & sweepstakes Send email invitations Accept participants from panels, search engines and forums Measure and chart responses Segment and compare responses Draw winners No contracts No set up costs Just 10¢ per response; non-profit and higher education discounts available Perfect for: Generating email list Running contests Maximizing participation Market research

62. Key Highlights Do-It-Yourself Point-Click-Type ease Real-Time Measurement, Actionable Insights 4 Tools, 1 Easy Interface Pay-as-You-Go or Buy-Bundle Pricing Web-Based

63. Key Benefits Saves time Gives insights Gets you closer to your customers Helps you get more marketing done In a Nutshell, Ennect gives you Customer Intelligence Customer Communications Customer Engagement

64. Questions? Contact Abu Noaman CEO Phone: 412.586.1480 x 623 Email: [email_address] Twitter: @noaman

65. For Further Information www.ennect.com www.elliance.com seo.elliance.com

66. Thank You