Learn How to Enhance Your Social Media Community 2020 has created many challenges for the average person, but it may have created even more challenges for social media community managers across the nation. As stay-at-home orders went into effect, consumers took to social media to express themselves and engage with others in their communities. In an effort to help brand marketers gear up for next year, our team at Ignite Social Media has prepared a series of “Ask Me Anything” style webinars to help marketers refine their social media marketing strategies and get answers to all their questions. While the live event is over, we hope you enjoy the on-demand recording, hosted by Meghan Hardy, Director of Community Management, Stephanie Purinton, Manager, Community Management, and Kathleen Loescher, Manager, Content Production. Learn more about Ignite Social Media and www.ignitesocialmedia.com

1. Ask Me Anything Webinar Series
Part 3: Social Media Community
Management & Content Production

2. Your Questions
Submit your questions in the chat window throughout the presentation. We’ll leave time to answer as
many as we can.
Recording Provided
We are recording today’s session and will provide all registrants with a copy via the email address you used
when you registered.
Housekeeping

3. Poll Question
A. Enough to go around the Earth
B. Enough to reach the height of the Statue of Liberty
C. Enough to cover the distance of a mile
D. Enough to bridge the distance between Ignite Social Media’s NC & MI offices
How much content do people scroll through on their social media feeds every day?

4. Poll Question
A. Enough to go around the Earth
B. Enough to reach the height of the Statue of Liberty
C. Enough to cover the distance of a mile
D. Enough to bridge the distance between Ignite Social Media’s NC & MI offices
How much content do people scroll through on their social media feeds every day?

5. The Importance of Community Management
Source
• 79% of the U.S. population uses social
media. (Statista)
• 71% of consumers who have had a good
social media service experience with a
brand are likely to recommend it to
others. (Ambassador)
• 54% of users report using social media to
research products. (Globalwebindex)
• Social networks are the biggest source of
inspiration for consumer purchases with
37% of consumers finding purchase
inspiration through the channel. (PWC)

6. 2020: The Year of Social Media Customer Care
Social Justice
Coronavirus
2020 Election

7. Five Tips For Enhancing Your Social Community
Incentivize Advocacy: Find and reward advocates for participating in the community through
actions such as Surprise & Delights or sharing their UGC
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2
Be Responsive: Ensure your team is available and responsive to community conversations,
including negative comments and concerns
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4
5
Provide Value to Your Followers: Whether it’s content, rewards, or something else - keep it
simple. You’ll lose your audience with over-complicated messaging/asking them to do too much
Know Your Audience: Learn what makes them tick, and monitor content performance to ensure
you’re hitting the mark
Ask the Community: It’s a two-way street, ask what they want to see from you (and use that to
create future content)

8. Q&A Time!
Hear the Live Q&A HERE

9. Questions?
Contact us today by emailing
Lisa@ignitesocialmedia.com
Thank You!