No BS Social Media Marketing, Revisited

867 views

Published on

The social media marketing ecosystem has changed significantly over the past 18 months, which means new opportunity—and new bulls#*t—for marketers to sift through.

Explore which trends you should follow and which trends your should ignore in this presentation featuring renowned (and hilarious) social media author and savant Jason Falls (VP Digital Strategy, CafePress.com) and Ignite Social Media President Jim Tobin.

  • Be the first to comment

  • Be the first to like this

No BS Social Media Marketing, Revisited

  1. 1. No Bullshit Social Media Revisited We’ll begin shortly…
  2. 2. Who’s presenting? Jason Falls Jim Tobin Founder, President Ignite Social Media @jtobin Founder, Social Media Explorer VP, Digital Strategy, CafePress.com @JasonFalls #nobssocial
  3. 3. Details • • • • Jim & Jason will lead Q&A at the end of the call. Tag your tweets with #nobssocial. We’re recording the show. We’ll send an email follow up with the deck and recording. #nobssocial
  4. 4. Agenda: 1. 2. 3. 4. Old BS No BS @ CafePress New BS Q&A
  5. 5. Old BS
  6. 6. The Inspiration Behind Today’s Talk
  7. 7. You’ve got to be human. You’ve got to engage. You must join the conversation.
  8. 8. 7 Social Media Business Drivers • • • • • • • Enhance Branding & Awareness Protect Your Reputation Enhance Public Relations Build Community Enhance Customer Service Facilitate Research & Development Drive Sales & Leads #nobssocial
  9. 9. No BS @ CafePress
  10. 10. Generate Brand Conversations
  11. 11. Create Value For Your Community
  12. 12. Coming Soon: Create & List
  13. 13. New BS
  14. 14. Facebook’s Next Ad Delivery Mechanism? Tweet your thoughts, experience, etc. Tag your tweet with #nobssocial. #nobssocial
  15. 15. Speaking of Ads on Facebook… Image: medigitsocial.blogspot.com #nobssocial
  16. 16. Will Lo-fi Social Video Eat the World? #nobssocial
  17. 17. Does Path Have A Path Forward? #nobssocial
  18. 18. MySpace Renaissance or Just Hipsters Dancing? #nobssocial
  19. 19. Google : YouTube :: Yahoo : Tumblr? #nobssocial
  20. 20. Could Foursquare Really Die? #nobssocial
  21. 21. Reddit: Gold Mine? Death Trap? #nobssocial
  22. 22. This Webcast: BS? Not BS? • Did we miss anything? • Tag your tweets, questions with #nobssocial. • Thank you for attending! #nobssocial

×