What's Trending: Millennials and Social Media
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Wondering how to target millennials with your social media marketing? This on-demand webinar gives you all the data and tips to make it happen.
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What's Trending: Millennials and Social Media
- 1. What’s Trending with Millennials on Social Media Ignite Social Media
- 2. Our Speakers Joanie Leider Community Manager Megan Nash Community Manager
- 3. Today’s Agenda • The State of Social Media • Who Are Millennials • Where Are Millennials on Social • How to Engage with & Attract Millennials to Your Brand
- 4. The State of Social Media
- 5. Fun Fact! The average person scrolls the length of the Statue of Liberty on social each day.
- 6. State of Social Motivations for using social • Stay up-to-date with news and events • Stay in touch with friends and family • Entertainment • Fill spare time
- 7. Trends on Social • Native Shopping • Video & Stories • Facebook Groups • Messaging Apps
- 8. Millennial Usage on Social • Millennials have an average of nine social accounts • 93% of millennials are using a second screen while watching TV • Social behaviors are more purpose and entertainment-driven
- 10. What Classifies a Millennial • Millennials were born between 1981 and 1996 • Around 70M millennials nationwide • Millennials came of age during the Internet explosion • Raised with technology • Constant connectivity • Millennials were between 12-27 during the 2008 election and at the height of the economic recession • They are passionate, seek new experiences and knowledge, achievement and growth, understand the importance of transparency, authenticity and diversity
- 11. Click here to download the full webinar.
Editor's Notes
- Growth in adoption appears to be slowing, but use is still high Being an internet user means being a social media user; 98% of consumers have used a social media network in the past month
- Native Shopping – Platforms are encouraging native shopping so users do not have to click off the platform and can have a seamless user experience…and spend more money Video & Stories – snackable content that can be visually appealing and eye-catching Facebook Groups – Facebook making updates so groups will be easier for brands Messaging Apps – More platforms are creating their own (IG threads, FB whatsapp) since people aren’t communicating on the channels, platforms still want to be in the game
- 9 accounts – not all are active users; users dip in & out of accounts Second screen activities include texting/chatting, social media, email, searching for products to buy Social media is more about consumption than contribution; less about personal purposes
- That makes them 23-38 years old 2008 was the 1st social heavy election Economic recession –impacted the way they grew up Seek constant connectivity, on-demand entertainment, communication and social media Passionate about causes, family and brands Talk about work advancement with seek new experience and knowledge