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Team Up With Social Influencers


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Your audience doesn’t trust brand messaging. So how can you truly engage with them?
Social media provides a conduit to engage with trustworthy influencers who can relay your brand messages, reach your target audience and make your story resonate.

Join Cision’s Natalia Dykyj and Stacey Miller to learn how to use social media to build mutually-beneficial relationships with the influencers your audience trusts.

They’ll show you how to:

- Grow closer to your audience by targeting key influencers
- Identify relevant contacts using the right tools
- Build rapport with social media best practices
- Get on influencers’ radars by engaging across mediums

Published in: Marketing
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Team Up With Social Influencers

  1. 1. Team Up With Social Influencers @Tal9D | @staceylamiller | @Cision | #CisionWebinar
  2. 2. Today’s Participation 2 • During today’s webinar, attendees will be in listen- only mode. • If you are experiencing audio issues, please use the chat box to contact the webinar host. • Submit text questions: Q&A addressed at the end of today’s webinar. #CISIONWebinar
  3. 3. Natalia Dykyj Vice President, Product @Tal9D Stacey Miller Senior Manager, Communications @staceylamiller
  4. 4. The changing nature of influence
  5. 5. @Tal9D | @Cision | #CisionWebinar
  6. 6. Influencer marketing involves marketing products and services to those who have a sway over the things other people buy. This market influence typically stems from an individual's expertise, popularity, or reputation. •
  7. 7. “The ‘influencer ecosystem’ in business marketing is a specialized group of people for each company, an industry-specific and well-connected few who can reach the purchase decision makers.” – Molly Soat, American Marketing Association
  8. 8. @Tal9D | @Cision | #CisionWebinar
  9. 9. 11
  10. 10. By the numbers
  11. 11. 92% of people trust recommendations from individuals (even if they don’t know them) over brands.(Source: Nielsen) @Tal9D | @Cision | #CisionWebinar
  12. 12. 37% better retention is reported for customers acquired through word-of- mouth.(Source: Deloitte) @Tal9D | @Cision | #CisionWebinar
  13. 13. 47% of users are influenced in their purchases by social media.(Source: Deloitte) @Tal9D | @Cision | #CisionWebinar
  14. 14. 81% of marketers who have used influencer marketing judged it to be effective.(Source: eMarketer) @Tal9D | @Cision | #CisionWebinar
  15. 15. Source: The Shelf
  16. 16. Benefits of aligning your brand with influencers
  17. 17. Reach
  18. 18. cred·i·bil·i·ty ˌkredəˈbilədē/ noun 1. the quality of being trusted and believed in. @Tal9D | @Cision | #CisionWebinar
  19. 19. How to implement influencer marketing @staceylamiller | @Cision | #CisionWebinar
  20. 20. Find the right influencers
  21. 21. Karen Price-MuellerBeth Kanter FinanceNon-Profit Education Andrew Kelly Tech Robert Scoble Pharma Paul Tunnah Travel Ann Tran Real Estate Retail Anton Stetner Nicole Reyhle
  22. 22. Understand influencers
  23. 23. Building Rapport #besties
  24. 24. Create an engagement schedule.
  25. 25. Relationship Management
  26. 26. Best Practices
  27. 27. @staceylamiller | @Cision | #CisionWebinar
  28. 28. Photo Credit:
  29. 29. • New product or service features • Test messaging • Get feedback, focus group • Behind the scenes, exclusive • Before anyone else, VIP • Run contests • Get user-generated content • Exchange content @staceylamiller | @Cision | #CisionWebinar
  30. 30. @staceylamiller | @Cision | #CisionWebinar
  31. 31. Photo Credit: Eric T. Tung / Facebook
  32. 32. Photo Credit: Kerry Gorgone / Facebook
  33. 33. Dont’s of Influencer Marketing 1. Don’t treat influencers like commodities. 2. Don’t ask for anything first. 3. Don’t forget to disclose if compensation is involved. @staceylamiller | @Cision | #CisionWebinar
  34. 34. Questions?
  35. 35. Thank You for Attending! About Cision Cision is a leading global media intelligence company, serving the complete workflow of today’s communications, social media and content marketing professionals. By offering the industry’s most comprehensive PR and social software, rich analytics and a Global Insights team, Cision enables clients to improve their marketing and strengthen data-driven decision making. Cision also represents: 47 100,000+ CUSTOMERS @Cision OFFICES IN: Chicago (HQ), Canada, U.K., France, Germany, Portugal, Sweden, Finland and China