Social Media Reviews: Untapped Opportunities for Brands
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The document discusses untapped opportunities for brands to leverage social media reviews. It outlines that online reviews are the top source consumers use for research before and after purchases. Then, it describes four untapped opportunities for using reviews in social media: 1) using organic comments that consumers post, 2) curating UGC like photos and videos, 3) targeting advertisements based on review content, and 4) partnering with influencers. The presentation encourages brands to mine existing reviews and user generated content to create low-cost yet impactful social media advertisements.
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Social Media Reviews: Untapped Opportunities for Brands
- 1. Social Media Reviews: Untapped Opportunities for Brands Ignite Social Media
- 2. Our Speakers Lisa Braziel SVP Taryn Canedo Account Manager
- 3. Today’s Agenda • Value of Reviews • 4 Untapped Opportunities for Leveraging Reviews in Social Media • Proof of Concept & Performance • Q&A
- 4. What’s the Value of Reviews?
- 5. Online review sites are the #1 source used to research products prior to purchase, and remain within the top-3 sources visited post- purchase. - eMarketer, 2018
- 6. What’s the Value of Reviews? Source: Statista Source: eMarketer Product reviews (71%) and ratings (69%) are the most popular type of UGC submitted by online shoppers References/customer reviews are one of the top factors that persuade B2B buyers to choose a vendor/supplier
- 7. What’s the Value of Reviews? of survey respondents said that customer reviews factor into their buying decision – Fan & Fuel 97% increase in conversions by displaying reviews – Northwestern University 270% of consumers go to social networking sites to read product reviews – Vocus 68%
- 8. 4 Untapped Opportunities for Leveraging Reviews in Social
- 9. Opportunity #1: Organic Comments • 20% text rule on Facebook! Next Steps 1) Mine channels and comments to find positive comments 2) Engage with those comments and ask for appropriate permissions to use them in social advertisements 3) Get creative--test adding the comment in post copy or as the image in an Instagram Story There is a larger opportunity to turn organic comments into impactful advertisement (at a lower cost!) Watch-Outs
- 10. To continue reading, please download the full presentation here.
Editor's Notes
- 36% of global internet users age 25-44 and 40% of users age 45-54 use online reviews for brand and product research – Statista, 2018
- Most brands have become really good at placing emphasis on responding back to customer comments both negatively and positively on their channels but outside of responding to comments, there is a larger opportunity to turn those organic comments into impactful advertisement (at a lower cost!).