This deck shares results related to social media best practices and lift studies conducted for Ignite Social Media clients.

1. Social Media Best Practices
& Lift Studies
Ignite Social Media

2. Social media isn’t one size fits all.
Formatting the post for the channel, by the
objective, and optimizing the copy has
driven significant increases in content
performance.

3. Facebook - CTAs & Paid Placements
88%
Increase in average engagement rate
when copy asks a question.
~30%
Cost decrease on average across a sample of clients
after switching to 4+ placements.
These results were determined by work done for our clients.
Using 4+ Placements:
Leads to higher reach, more conversions,
lower cost per conversion, and improved
ROAS. Examples include Facebook Newsfeed,
Instagram Newsfeed, Instagram Stories,
Audience Network (with exclusions),
Marketplace, Messenger Ads, etc.

4. Twitter - Post Formatting
2x
Higher CTR for tweets formatted as
Twitter Cards.
Image post with link
in copy, clicking
photo opens the
photo, not the link
Twitter Card, clicking
either the photo or
link at the bottom
opens the link
These results were determined by work done for our clients.
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5. Instagram - Hashtag Usage
80%
Correlation between volume of impressions from hashtags
and % of new users exposed to travel client Instagram posts.
35%
Average impressions from non-fans for CPG client.
15% on low end and up to 80% on high end.
These results were determined by work done for our clients.

6. Advertisers are using Facebook
measurement tools to help define which
campaign strategy is most effective for
reaching their advertising goals.

7. How Facebook Conversion Lift Studies Work

8. Facebook Conversion Lift (Travel Brand)
Our ads drove +1,000
lift in conversion for
travel guide sign-ups

9. Facebook Conversion Lift (Retail Brand)
Our ads drove +3,000 lift
in conversion for retail
add to cart events

10. Thank You!
To learn more, visit: IgniteSocialMedia.com