focus on the image: maximizing social influence through visual content
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Presentation created for ASTRA {American Specialty Toy Retailer Association} to discuss integrating visual content into social media strategy.
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focus on the image: maximizing social influence through visual content
- 1. Maximizing Social Influence Focusing on the Image through Visual Content
- 2. store displays Logo print media Visual Content is Story Telling. How will you tell your brand’s story?
- 3. Don’t just tell me. SHOW ME.
- 4. Know Your Voice. Know Your Audience. Translate into Aesthetics. create curate and
- 5. “TIMELINE” Stories Visual content social “Interest” STORIES Strategy
- 6. Twitter
- 7. Profile image header image INTRO TEXT media gallery branded hashtag VISUAL ANATOMY OF A TWITTER PAGE.
- 8. background
- 9. Profile image 81 px by 81 px Header image 520 px by 260 px 1200 by 600 resolution background 1600 px by 1200 px under 200K image Optimizing Images for Twitter.
- 10. facebook
- 11. header image Profile image buttons/ apps VISUAL ANATOMY OF A facebook brand PAGE.
- 12. Cover Image 851px by 315px Profile JGP or PNG less than 100 KB image 160 px by 160 px don’t scale to fit TIMELINE CONTENT buttons 960 px by 960 px resized to 403 px in 111 px by 74px timeline view Optimizing Images for Facebook.
- 13. COLLAGE humanize profile image integration
- 14. fans/ customers space logo placement
- 15. 2013 facebook timeline redesign source: insidefacebook.com
- 16. instagram
- 17. cover comprised of instagram images intro Profile text image recent images VISUAL ANATOMY OF An instagram brand page
- 18. pinterest
- 19. Profile image INTRO TEXT image board VISUAL ANATOMY OF A pinterest brand PAGE.
- 20. Optimizing Images for Pinterest source: mashable
- 21. Behind the Scenes Creative Product Shots Locale/Community Quotes/Memes Business Culture/Theme Customers {ask permission} Visual Content Ideas
- 22. ... and there is always humor.
- 24. Smart Phone Photo Tips Use Natural Light. Play with texture. image: the house of smiths
- 25. Smart Phone Photo Tips CHEAT. It’s ok. DIY Product Set-Up. Source: byourownblog.blogspot.com
- 26. Smart Phone Photo Tips Crop, don’t zoom. image: digital crave
- 27. Smart Phone Photo Tips app: instagram Fake blur? Use sparingly. image: janelle diamond
- 28. Smart Phone Photo Tips app: afterlight Edit first. Then filter. {or don’t filter} image: simply pure photo
- 29. Smart Phone Photo Tips Forget the flash. image: gizmodo
- 30. Smart Phone Photo Tips Clean your lens. image: maclife
- 31. Smart Phone Photo Tips app: afterglow Change perspective. Shoot from the hip. image: flickr
- 32. Smart Phone Photo Tips Use good composition. image: lifehacker.com
- 33. Smart Phone Photo Tips Did you tap? Tap on the image to focus it. image: lifehacker.com
- 34. Smart Phone Photo Tips app: ditpic Use an app to tell a multi-photo story image: coolprogeny.com
- 35. Next webinar getting to local: engaging your local audience through social media august 2013
- 36. thanks! Heather Walsh The Weisse Group, LLC www.weissegroup.com heather@weissegroup.com