Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Visual Social Media: Using Pinterest & Instagram to Tell Your Story

785 views

Published on

Social media accounts for twenty-seven percent of all time spent online, so to say that they are an effective marketing resource would be an understatement. Furthermore, pictures obtain far more interaction than posts with simple text. The combination of these two resources make Pinterest and Instagram valuable assets to real estate professionals to connect with consumers. Erica Campbell, real estate social media extraordinaire, explains the best practices of using these social sites for growing your business in this NAR 2013 Presentation.

Published in: Social Media, Business, Technology
  • Be the first to comment

Visual Social Media: Using Pinterest & Instagram to Tell Your Story

  1. 1. Visual Social Media: Using Pinterest & Instagram to Tell Your Story Speaker: @ericacampbell
  2. 2. Instagram
  3. 3. Stats
  4. 4. How It Works • • • • • • Snap a photo with your mobile phone Choose from 20 different filters to transform the image Tag the photo with a foursquare location Include a message and use hashtags ‘Like’ and comment on posts from other users Search the site and app to discover content
  5. 5. Filter Options
  6. 6. Filter Options Before After
  7. 7. Import Video From Library & Filter Options
  8. 8. Automatic Straightening
  9. 9. Anatomy of an Instagram Profile
  10. 10. Anatomy of an Instagram Profile (Mobile) Profile Pic Company Name, Profile, URL Photos Followers & Following
  11. 11. Anatomy of an Instagram Profile
  12. 12. 10 Photo & Video Ideas
  13. 13. 1. Contact Information
  14. 14. 1. Contact Information
  15. 15. 2. Listings
  16. 16. 2. Listings
  17. 17. 2. Listings
  18. 18. 3. Open Houses & Events
  19. 19. 3. Open Houses & Events
  20. 20. 3. Open Houses & Events
  21. 21. 4. Staging
  22. 22. 5. Sold Homes
  23. 23. 5. Sold Homes
  24. 24. 6. Happy Client
  25. 25. 7. Behind the Scenes
  26. 26. 8. Neighborhoods & Views
  27. 27. 9.Sneak Peak
  28. 28. 10. Restaurants
  29. 29. Apps & More
  30. 30. Share Your Photos & Videos
  31. 31. Postagram
  32. 32. Postagram
  33. 33. Photo Editing Apps
  34. 34. Pinterest
  35. 35. Set Up Your Business Account
  36. 36. Create an Account
  37. 37. Verify Your Website Source: Pinterest
  38. 38. Add the Pin It Button to Your Website Source: Pinterest
  39. 39. Source: Pinterest
  40. 40. 10 Board Ideas
  41. 41. 1. Introduce The Team
  42. 42. 2. Showcase Listings
  43. 43. 3. Customer Testimonials
  44. 44. 4. Lifestyle Content • Seasonal Boards • Home Décor – – – – Small spaces Closets Kitchens Wine cellars • Recipes • Hobbies – Fashion/Style – Luxury Cars – Sports • Landscaping • Crafts/DIY Projects
  45. 45. 5. Local • • • • • • • • • • • Cities Neighborhoods Dining Guide Shopping Nightlife Events Entertainment Schools Local Businesses Beauty/Spas Professional/Home Services
  46. 46. 6. Real Estate Advice
  47. 47. 6. Real Estate Advice & Insight
  48. 48. 7. Include Video • Home Tours • Neighborhood Tours • Home Inspection Finds • Décor for Small Spaces • Client Interviews
  49. 49. 7. Include Video
  50. 50. 8. Open Houses
  51. 51. 9. Marketing Ideas
  52. 52. 10. Staging Ideas
  53. 53. Share Your Pins
  54. 54. Resources Connect.Homes.com/Learning
  55. 55. ™ Homes Connect Fusion Website • • • • Utilizes the latest in responsive design technology Accommodates all devices, including mobile! Innovative, eye-catching layouts and design schemes tailored to your local area and brand identity Website will load faster on all devices
  56. 56. WIN A $250 GIFT CARD! Tag yourself or comment on a Homes.com photo booth picture for a chance to WIN $250 VISA Gift Card! Facebook/HomesPro
  57. 57. $ Win $ $1,000 $ a Day! $ $ $ $ $ $ E $ $$ $ $ $ $ Plus prizes every$hour!! $ $ $ $ $ $ $$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  58. 58. Local Ads Text 'HGTV' to 47368 to Enter!
  59. 59. /EricaCampbell @EricaCampbell Erica Campbell Byrum /EricaCampbellByrum /EricaCampbellByrum /EricaCampbellByrum /EricaCByrum

×