Olivia Grayson-Kirk created various ancillary products to promote her newspaper, including a front cover design, inside page layout, billboard poster, and radio advert. She conducted several questionnaires and focus groups with her target audience to gather feedback on newspapers and ideas for her product. Using software like Photoshop, Publisher, and PowerPoint, she designed her newspaper and ancillary products. She uploaded her work to a blog and used technologies like cameras, voice recorders, and presentation platforms to complete her media project.

1. Olivia Grayson-Kirk

3. My front cover
Masthead Selling
line Price,
Buzz date, Price, date,
words website Masthead website
Main Buzz
words
heading Incentives
Incentives
Feature Main
Main heading
stories
image
and Main
images article
Caption
Main Feature
image stories and
images
Main Inside
article information

4. My inside page
Page Main heading &
number sub-heading
Main Main Page
Advertisement image heading number
Main
Feature Main image
story article
Feature
stories
Caption
Main
Other
Features article
article

5. My billboard poster
As you can see, I was given inspiration from the billboard
below which I had analysed before working towards my own. I
chose a tagline 'top people take the express' as it connotes
that by reading this newspaper that you are a top person. The
three images are of Salford from over the years which shoes
the progress and improvement on the city and we are
implying that our newspaper has helped this. I have included
the logo and newspaper title to give it recognition. The
background allows the dark, bold typography to stand out to
the audience. To develop my design, I made the background
colour to a similar tea stained look to give conventions of a
newspaper because centuries ago newspapers would be like
this. The typography still easily stands out. Below the logo
and heading I added an extra tagline stating that the
newspaper is a local tabloid for local people therefore they
know it will include local news. I found that the billboard
poster below was very effective and I felt that I would be
attracted by it therefore I thought it would be a good idea to
base mine around this design. I have followed all of the typical
conventions of a real billboard poster for a newspaper by
using large bold typography and using images which the
audience can relate to.

6. My radio advert
http://oliviagraysonkirkmedia.blogsp http://www.youtube.com/watch?v
ot.co.uk/search/label/E.%20Ancillary =jcYY6hjjJ5g&feature=player_emb
%20Project%28Radio%29 edded
This was the radio advert which I
analysed in order to start creating my
own. The conversation consists of two
people talking about how they can’t
find the perfect newspaper. This idea
seemed clever and easy to use in order
to attract my audience therefore I
created mine based on the idea of the
conversation between two people. I
added a jingle which has a relaxed
tone which sets the mood to be very
chilled and calm therefore the
audience can listen to this and feel
relaxed knowing that this will be the
perfect newspaper for them. By using
two regular people to do the voice over
for my advert it allows the audience to
realise that it is a wide range of
audience and is attracted to a lot of
people.

8. http://oliviagraysonkirkm
edia.blogspot.co.uk/searc
h/label/E.%20Ancillary%2
0Project%28Radio%29
This slide shows my finished products. All of my completed products are very effective as they can all be recognised as
belonging together. The heading and logo is placed on every product, and also mentioned in my radio advert. The
audience can see the ancillary products and link them with my final product. I have used the same typography
throughout my products too show consistency as it is a typical convention of media products. By just looking at my
products, it is easy to realise that they all belong within the same media product from the colour schemes to the
language within the texts. My ancillary products helped me towards my final products as I shown my target audience
them and got feedback and opinions. This gave me further ideas and helped me created my final product around the
ancillary.

10. Firstly, I created a questionnaire which allowed me to ask the general public basic questions based on newspapers in general.
Below is my questionnaire and the feedback which I received. After I received my feedback I analysed it based on the results.
Then, I created another questionnaire based on the information I had which targeted a more specific audience. This audience
would be my target audience.

11. This is my second questionnaire which targeted my specific audience. I asked questions which were related more to
newspapers and the features rather than gender, age and preferred newspapers. After gathering my results I analysed them
which helped me work towards constructing my newspaper.

12. The final questionnaire I did before
staring the planning and construction
stages was a focus group questionnaire.
These were questions that I asked after
figuring out who my target audience
were, what they wanted to see and what
would attract them. Instead of having
multiple choice answers, they were
answers which allowed the audience to
elaborate their thoughts which helped
me understand what they wanted out of
my newspaper and it helped me create
the perfect product for my audience.

13. Audience feedback on my final product
I created a focus group questionnaire to gather feedback of my final product from 5 people within my specific
target audience. This shows the questions which I asked and an example of the feedback from one of the people.

15. I used photoshop for the main
I used the internet for all of the part of my product. This is what I
stages for my product for created all of my main product
researching, accessing all of the on. I have used photoshop before
products and technologies I in my first year project therefore I
needed and uploading my work. knew what I was doing and it
allowed me to create a
professional looking product.
I used publisher for the
majority of my research and
planning work. This was A camera was used for taking the
because I was able to save pictures for my product. This
them as jpeg files to upload helped towards the construction
onto my blog. It was easy to part of my project. The features on
use and very similar to the camera allowed me to get the
Microsoft word therefore I had right pictures and I found it easy
no problems. to use.
This software allows you to
create voice recordings BlogSpot is the website which I have
therefore when it come to uploaded all of my work onto. All of
constructing my radio advert I the different stages in creating my
used this to edit it after product have been sectioned
recording it on the voice therefore they are easy to find. It is
recorder. It allowed me to put a very easy to use and I found it
jingle over the speaking and helpful and a lot easier that I could
edit it till it was perfect. have a personal blog to keep my
work safe and updated.

16. I used a voice recorder to record
my radio advert. It was very easy
to use and come in very handy
when it come to constructing my
radio advert. By using the correct
technology for this stage it gave
the radio advert a professional
touch and made it a good quality.
I have used PowerPoint to create
my presentation. It has helped
me set it out so that the audience
can view it properly and access it
easily. I am very familiar with this
technology therefore it was very
simple for me to use.
Slide share is the application which I
uploaded my presentations onto so
that I could put them onto my blog to
view.