ENGAGING
YOUR
local market
through
facebook
IMAGE SOURCE
Presented by: Heather Walsh, The Weisse Group
KNOWyour customer
... through Facebook Insights
get to
Analyzeyourposts: ‘local’ view
Analyzeyourposts: ‘global’ view
Analyzeyourposts: timing. timing. timing.
Analyzeyourfans: who is engaging?
Analyzeyourfans: how are they engaging.
theywant,
whentheywantit.
facebook marketing {not-so}secret#1:
whatgive‘em
WAIT.
I have to be on Facebook at certain
times and with certain content?
nope.
{Seriously, this will rock your world.}
content
that engages.
...simple+smart=Save your sanity.
create
Schedule your content.
when your fans are online.
CONTENT
SCHEDULE
Puta
{hash}tag
on it.
create a
branded
hashtag. use
your city as a
hashtag, too!
#Toys
#YOURCITYHERE
#shoplocal
#coolstuff
facebookoffers
reward fans with
HOWTO
CREATEA
FACEBOOK
OFFER
source: SOCIALLYSTACKED
JustaFEW
Facebook
OfferTips
Trial on a limited size first: Test how quickly and effectively
your Facebook Offer draws custo...
promote
your good stuff.
facebook marketing {not-so}secret#2:
social marketing.it’s
Paid promotion options on Facebook
page post
ads
Marketplace
ads
SPONSORED
stories
promoted
posts
PROMOTEDPOSTS
IMAGE SOURCE: Inside Facebook
sponsored stories
IMAGE SOURCE: Inside Facebook
PAGE POST ADS
IMAGE SOURCE: Inside Facebook
MARKETPLACE ADS
IMAGE SOURCE: Inside Facebook
Audience.
Target.
Budget.
Duration.
AUDIENCE
TARGET
FINDYOURNEXTCUSTOMER
facebook marketing {not-so}secret#3:
it’sNot justabout
yourtimeline.
hello, mobile phone.
mobile
... missioncritical.
+ social
91 percent of local
searchers say they use
Facebook to find local
businesses online
95 percent of smartphone
users search f...
IMAGE SOURCE: Constant Contact
It’s NOT
your timeline
view.
YOUR
Facebook
PagE
Mobile
Device
meets
Recommendations/Check-Ins Photos RecentPost
IMAGE SOURCE: Constant Contact
OLDSCHOOL
new school
meets
IMAGE SOURCE: Bloomberg
Facebook
Pages
Manager
App
DOWNSIDE?
tagging.
love
we’re all in this together.
your neighbor
“Like” other small
businesses in your town.
“Like” media outlets in
your area.
Tag local businesses.
Run co-promotions wit...
facebook marketing {not-so}secret#4:
don’tforgetwhat
you learned
in kindergarten.
you learned in kindergarten.
don’t litter: be funny. be real. be true to your brand.
share great information. don’t trash ...
launched July 25, 2013
need help?
https://www.facebook.com/facebookforbusiness/
THANKYOU!
Heather Weisse Walsh
The Weisse Group, LLC
@hlw2
heather@weissegroup.com
www.weissegroup.com
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Engaging your local market through facebook

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Tips for engaging your local market through Facebook. #SmallBiz #SmallBusiness

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Engaging your local market through facebook

  1. 1. ENGAGING YOUR local market through facebook IMAGE SOURCE Presented by: Heather Walsh, The Weisse Group
  2. 2. KNOWyour customer ... through Facebook Insights get to
  3. 3. Analyzeyourposts: ‘local’ view
  4. 4. Analyzeyourposts: ‘global’ view
  5. 5. Analyzeyourposts: timing. timing. timing.
  6. 6. Analyzeyourfans: who is engaging?
  7. 7. Analyzeyourfans: how are they engaging.
  8. 8. theywant, whentheywantit. facebook marketing {not-so}secret#1: whatgive‘em
  9. 9. WAIT. I have to be on Facebook at certain times and with certain content?
  10. 10. nope. {Seriously, this will rock your world.}
  11. 11. content that engages. ...simple+smart=Save your sanity. create
  12. 12. Schedule your content. when your fans are online. CONTENT SCHEDULE
  13. 13. Puta {hash}tag on it. create a branded hashtag. use your city as a hashtag, too!
  14. 14. #Toys #YOURCITYHERE #shoplocal #coolstuff
  15. 15. facebookoffers reward fans with
  16. 16. HOWTO CREATEA FACEBOOK OFFER source: SOCIALLYSTACKED
  17. 17. JustaFEW Facebook OfferTips Trial on a limited size first: Test how quickly and effectively your Facebook Offer draws customers to your store. The great thing about offers is you can measure the ROI. Make it a GOOD offer: Facebook recommends discounts of at least 20% off regular prices and suggests free goods or services, if applicable. Keep It Simple: Don’t be your own obstacle. Create clear terms and conditions; no significant extras. Don’t tell me. Show me: Hello, visual culture! Photos of people using the product generally have greater impact than the product on its own. Definitely more impact than a logo. Expiration Date: The expiry date needs to create sense of urgency but also must allow time for the offer to spread or – in an ideal world – to go viral. Offers are meant to be an impulse purchase. A good rule of thumb for your first run? One week. Promote. Promote. Promote. Promote your offer and pin offers to the top of your page.
  18. 18. promote your good stuff. facebook marketing {not-so}secret#2: social marketing.it’s
  19. 19. Paid promotion options on Facebook page post ads Marketplace ads SPONSORED stories promoted posts
  20. 20. PROMOTEDPOSTS IMAGE SOURCE: Inside Facebook
  21. 21. sponsored stories IMAGE SOURCE: Inside Facebook
  22. 22. PAGE POST ADS IMAGE SOURCE: Inside Facebook
  23. 23. MARKETPLACE ADS IMAGE SOURCE: Inside Facebook
  24. 24. Audience. Target. Budget. Duration.
  25. 25. AUDIENCE TARGET FINDYOURNEXTCUSTOMER
  26. 26. facebook marketing {not-so}secret#3: it’sNot justabout yourtimeline. hello, mobile phone.
  27. 27. mobile ... missioncritical. + social
  28. 28. 91 percent of local searchers say they use Facebook to find local businesses online 95 percent of smartphone users search for local information. 61 percent of smartphone users called after searching for local information. 59 percent of smartphone users visited in person after searching for local information. source:googlestudy MOBILE+SOCIAL
  29. 29. IMAGE SOURCE: Constant Contact It’s NOT your timeline view. YOUR Facebook PagE Mobile Device meets
  30. 30. Recommendations/Check-Ins Photos RecentPost IMAGE SOURCE: Constant Contact
  31. 31. OLDSCHOOL new school meets IMAGE SOURCE: Bloomberg
  32. 32. Facebook Pages Manager App DOWNSIDE? tagging.
  33. 33. love we’re all in this together. your neighbor
  34. 34. “Like” other small businesses in your town. “Like” media outlets in your area. Tag local businesses. Run co-promotions with other like-minded businesses. Relationshipbuilding... Promote relevant content of other local businesses. Run co-promotions with other like-minded businesses. IMAGE:www.strongcitiesstrongstate.com 
  35. 35. facebook marketing {not-so}secret#4: don’tforgetwhat you learned in kindergarten.
  36. 36. you learned in kindergarten. don’t litter: be funny. be real. be true to your brand. share great information. don’t trash your page. be yourself: create exclusive content -- it attaches value to your page. Be true to yourself and your brand. the art of the tag: if you amplify your partners, vendors and friends, they will amplify you. “Tag- you’re it.” you like me, you REALLY like me: err... not. don’t ask people to like you. liking is organic. be a good friend: if someone is kind enough to talk to you, respond back. even if their comment was negative. it’s all about inter@cting. everything you need to know about engaging in social media
  37. 37. launched July 25, 2013 need help? https://www.facebook.com/facebookforbusiness/
  38. 38. THANKYOU! Heather Weisse Walsh The Weisse Group, LLC @hlw2 heather@weissegroup.com www.weissegroup.com

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