Facebook Timeline For Brands This doc will cover the following: Cover photo Profile Photo About Highlights Friend Activity Pinned posts Highlight Stories Milestones Backdating posts Applications Admin panel Messages Activity Log Scheduling posts Page admins Next Steps Cheat sheet
Facebook Cover Photo This is the big picture at the top of your Facebook timeline page is called a cover photo: Width: 851px Height: 315px Changing out the cover photo: • If you haven’t put a cover photo up before click on the “Add a Cover photo” button on the top right. You can always upload another image, reposition the photo or remove it from this area. It’s best to create a photo for this area. Try and find a beautiful, emotional cover and represents your brands identity. *Cover photos cannot include: A. Price or purchase information, such as “40% off” or “Download it at our website”. B. Contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section. C. References to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features. D. Calls to action, such as “Get it now” or “Tell your friends”. Covers must not be false, deceptive or misleading, and must not infringe on third parties’ intellectual property.
Facebook Profile Photo Your profile picture represents your page on other parts of Facebook, in ads, sponsored stories and the news feed Width: 180px Height: 180px Facebook will resize this image down to 32x32 to be shown with each of the posts your brand makes. It’s extremely important to choose a picture that can be scaled down as the profile pictures that are displayed on timeline posts are really small. Best practice is to choose your logo or identifiable with your brand. Changing out your photo Rollover your current photo and click on “Edit profile picture” and select your choice from the drop down. You can edit the visible area of your photo from this area as well in case your image doesn’t fit right.
About This is the area to display two sentences describing your brand. Make sure the main message isnt truncated. Character count for truncation varies, but can be between 150‐160 characters. The user than can click on the word about to find out more info about the brand such as contact info, website and more. Please refer to the US Facebook page for the current About page info.
Highlights Under the about/application tab area you will see the word highlight with a line running down your page. A user can easily select how they want to view your page. There is no way to default to what view a fan sees. Everybody is defaulted to highlight. Highlights – things you have highlighted and what Facebook thinks is important – you won’t see all your posts here. The user and admin will need to click on See more recent stories to see all the posts. Friend activity – what your friends are talking about around the brand Posts by the page – all the posts by the page Posts by others * – the posts you allow to show up on your brand page if it is moderated. You can turn off this tab all together in the admin panel if you aren’t allowing users to comment because it will appear blank to them and might be confusing. Highlighting a post here means it is highlighted on that tab – it does not show on the main timeline. *see activity log page
Friend Activity There is a section on each brand page called Friend Activity. This category lets the user know which friends of theirs are interacting with content from the brand page. Followed by the number of friends is a most recent post by one of the user’s friends. In addition, the user will always see a list of friends who “Like” the page as well
Pinned Posts You have the ability to “Pin” the most important story to the top of your Page for up to seven days. After seven days the story will move back to it’s place in your brands timeline and you will need to “Pin” another story if you desire to do so. You can only have ONE pinned story on your timeline at a time. It’s a great way to call out your most important post. The yellow bookmark graphic on the post denotes when something has been pinned by the page. To “Pin” a story roll over the right hand area of the post so the pencil /star icon appear. Click on the pen and “Pin to top”. *note that the video here is using the native Facebook player.
Highlight Stories Highlighting a story causes the story to take up both sides of the Facebook page calling attention to the post. You can have as many stories highlighted as you want. They will stay highlighted until you unhighlight them. To highlight a post click on the star icon when you roll over the right hand area of the post. Edit Pencil Hide or delete stories that aren’t as engaging or relevant with the pencil icon. You can also reposition the area that shows in the post thumbnail. From here you can also change the date on of the story so it appears in another place in your brands timeline.
Milestones Set milestones to define your key moments over time. You can have as many of these as you want. Milestones live on your timeline under the date you have designated the post and are denoted by a flag on your timeline. Examples of milestones include reaching a certain number of fans, opening weekend, or a new trailer. Dimensions for milestone photos are 843 x 403 pixels. You will need to set the “founded by” date for your page before you can insert milestones. To do so, click on “founded” on the right hand side of your page and go to the very bottom of your page. You will see the date that your page was originally created. Roll over the right hand of the post to reveal the pen icon. Click on edit. Here you can change the start date of your page, insert more info and upload a photo or video to give the post more meaning. You can then go back and start creating posts to the date you set your page for creating a history around your brand.
Backdating Posts You can begin filling in your timeline with posts from the past in order to start creating a rich history around your brand. You will notice that if you roll your mouse over the line in the center of your brands page a + icon appears. Once you click on that + icon you can create a status update, upload a photo, ask a question or set a milestone for your page and set the date you want that post to appear on in the past. Don’t worry about getting the right area in the timeline to click on the + icon. You can set the date of your post in the actual post itself.
Tabs | Applications Your photos and custom apps appear at the top of your Page. You can have a total of 12 tabs on your brand page. Each one must have a application image and a favicon image. Four of your tabs will always be visible, the user will have to click on the arrow next to the fourth tab to see the rest and it will give a number as to how many are available. Ordering your tabs: The photo tab will always be the first of the 4 visible tabs and it will always be the last photo that you uploaded. You can reorder the rest of the tabs by rolling over the image and clicking on the pencil icon and swapping out the placement for another spot. Keep the most important tabs as your first four tabs. You can customize the larger image for your apps under “Manage” in “Edit Page” “Apps” “edit settings” “Custom Tab Image “ in the admin panel. The smaller 16x16 image is uploaded when the application is created by the developer. *note that the video graphic is a thumbnail of the last video uploaded to the page. You can change the thumbnail by editing the video.
Tabs | Applications From each tab in on your brand page you can see a list of all the other applications by the brand page. Take advantage of larger app width Page app width can now be adjusted to be “Narrow” (520px) or “Wide” (810px) in the Developer App under “Edit App”. Height is unlimited. Note that the old fan gating a landing page before liking a brand page is obsolete. Your users will always land on your timeline. You can still put a fan gate on your other applications and content to encourage them to like the page before interacting with the application content.
Admin Panel Your timeline notifications, insights, timeline settings and private message inbox are all now available in one interface known as the admin panel located at the top of your timeline, only visible to admins at the top of the brands Facebook page. This new dashboard gives you a quick ability to administer your timeline and allows you to dive deeper into each section. One of the nice features is being able to see who you have banned and unban them if needed. Manage: Edit page, use activity Notifications log, see banned users, use View and respond to all activity on your Page Facebook as the page.Insights Take a glance at your high‐level Page Build Audience: Invite friends, performance data share page, create an ad. Messages Respond to people when they message you To hide the admin panel click the privately “hide” button. Once hidden you can always access the admin panel by clicking on the “admin panel” button on the right hand side next to your cover photo.
Messages Fans now have the ability to privately message a brand’s timeline through the new button located between the bottom right of the cover image and the application boxes. Message is turned on automatically. To turn it off go to the admin panel, then click manage, select edit page and then Message show up at the choose manage permissions.top of the admin panel. Click on “See All” to view a When it’s on fans can report issues page with all the message privately. This provides an ideal and respond to people way to handle any negative privately just like you would feedback.on your personal account. The message come from the brand not from yourself.
Activity Log You now have the ability to approve content before it goes live on the timeline and have greater control of what is shown front and center on your timeline. To get to the activity log in the admin panel click on manage and Post by the brand – note the edit options are different select “use activity log” from the drop down. The activity log for your timeline is basically a list of every post or activity involving your page in the past. You’ll see stories of photos, tags and more involving your timeline.Post by a user– note the edit options are different If it is your content you can change the date of the post here. If you don’t want people commenting on your wall and only in the posts you make you might consider turning off recent posts by others in the admin panel. “manage” “manage permissions” uncheck show box for “recent posts by others”.
Scheduling Posts You can backdate or schedule posts for the future by clicking on the clock icon under a post. Select the date (and time if it’s for the future). If it’s a past post you can choose to hide it from the newsfeed so that you don’t bombard your fans with posts. The post for the future will show up in your user activity log so that you can review them and delete as needed. You can not edit these posts. If there is a change you will have to reschedule them for now. (to get to the activity log click on edit page > use activity log)
Page Admin Roles You can now assign admin roles for your pages. This helps with security measures around your page.
Setting Up A Facebook Page To set up a Facebook page go to https://www.facebook.com/pages/ create.php Select the type of page you are creating and the category. For a movie select Entertainment | Movie and insert the name of the page you are creating. Example: The Vow and select the box that you agree to Facebooks Terms and click Get Started. Your page is now created. Vanity URL If you have 25 likes on your page you can create a vanity url by going to https://www.facebook.com/usern ame/ And selecting the page you need the vanity for and imputing the desired name. If the name is not taken Facebook will let you claim it.
Next StepsCreate a priority list of pages to work on. Identify the following items:‐ Cover photo – Use this area to highlight your latest release with beautiful imagery. ‐ Applications – not only selecting the images, but are they still relevant and working for your pages? It’s a good time to reevaluate what tabs you have up. Rearrange your applications to highlight the three you want your views to interact with most.‐ Set a founded by date for your pages and create milestones like trailer launches, release dates, cast joining a film.‐ Start including a pinned post in your content calendars. It’s a great way to highlight your most important post like ticket sales, a new trailer or dvd releases in a way that users will see them on their own wall and the top of your brands timeline. Remember posts can stay pinned for up to seven days‐ Start including highlighted posts in your content calendar, like calling attention to some of the photos from your brand. Remember that including photos in your posts can generate 2 times more engagement. Most of all have fun! The new Facebook timeline for brands is a great way to go back and create a history around your brand. For more information, go to: facebook.com/about/pages
Facebook Cheat Sheet Cover photo Profile picture Pictures displayed in FacebookThe big picture at the top of your Width: 180px This is the maximum size of the image brands Facebook page Height: 180px as shown in slide show or album.Width: 851px Which will automatically be scaled Width: 960pxHeight: 315px down to 32x32 Height: 720px It’s extremely important to choose Application images a picture that can be scaled down Uploaded imagesWidth: 111px as the profile pictures that are This is the maximum size of the image Height: 74px displayed on timeline posts are you can upload.Maximum file size: 5MB really small. Best practice is to Width: 2048px choose your logo. Height: 2048pxApplication favicon sizeThis is the tiny icon that is being Thumbnail Milestone picture sizedisplayed under the application The image that is displayed next to This is the size you use for milestone graphic, in the tab dropdown for the link when you click like or pictures such as company’s foundation that brand or on the left hand side share something. date.of your news feed. Width: 90px Width: 843 pixelsWidth: 16px Height: 90px Height: 403 pixelsHeight: 16px Facebook status update Facebook AdsTabs Status update length: Picture in the adThe canvas size for your 63,206 characters Width: 110pxapplications Comment length: unlimited Height: 80pxNarrow: 520px Size: 5MBWide: 810 px Video Text in ad Header: 25 charactersHeight: Unlimited The maximum size of video you Body copy: 135 characters can upload Size: 1024MB Length: 20 minutes