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Startups and storytelling

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For startups, storytelling is crucial because it lets them clearly articulate what they do and why potential customers should be interested. It also differentiates them from rivals.

Startups and storytelling

  1. 1. Storytelling: Why it matters and How to Do ItJanuary 2012
  2. 2. “Storytelling is, by far, themost underrated skill in business”
  3. 3. Stories and storytellers are all around us
  4. 4. Cave drawings dating back to 15,000 to 13,000 BC
  5. 5. William Shakespeare
  6. 6. The Grimm Brothers
  7. 7. Eminem
  8. 8. Rick Mercer
  9. 9. Ron Popeil
  10. 10. Why do Stories Work so Well? 1. They’re memorable 2. They’re motivating 3. And now they’re really shareable
  11. 11. But what does storytellinghave to do with startups?
  12. 12. Everything!
  13. 13. But Here’s The Thing……
  14. 14. Most startupsare bad storytellers
  15. 15. No Perspective
  16. 16. They talk about product, not what consumers need
  17. 17. Wrong Toolset
  18. 18. How do you start to tell stories?
  19. 19. Storytelling starts from….
  20. 20. Baked into the corporate DNA
  21. 21. How Come?
  22. 22. Convincefriends & family
  23. 23. Convincefriends & family AttractEmployees
  24. 24. Convince friends & family Get AttractCustomers Employees
  25. 25. ConvinceRaise Capital friends & family Get Attract Customers Employees
  26. 26. What doyou do?
  27. 27. What do you do? Who needs it?
  28. 28. What do you do?What are the key Who needs it?benefits?
  29. 29. What do you do? Whatproblem Who needs it?are yousolving? What are the key benefits?
  30. 30. ….AndWIIFM?
  31. 31. The fuel for your marketing channels
  32. 32. Think Stories, Not Products
  33. 33. Put Yourself in the Other Person’s Shoes
  34. 34. Party Where the Party is Happening
  35. 35. Be Different, Unique…or Both
  36. 36. “To hell with facts!We need stories.”- Ken Kesey
  37. 37. Thanks!www.markevans.ca@markevansmark@markevans.cahttp://bit.ly/startupscanada

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