Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Tell your brand story (visually) using Social Media

"Brands will need to experiment with just about any form of digital, VISUAL storytelling as the competition for attention time only gets fiercer." Ideas Collide's Matthew Clyde explains how to stand out to the crowd at Phoenix Startup Week.

  • Be the first to comment

Tell your brand story (visually) using Social Media

  1. 1. Tell your brand story (visually) via SOCIAL MEDIA.
  2. 2. Matthew Clyde, Founder – Ideas Collide Inc. @matthewclyde @ideascollide
  3. 3. MATTHEW CLYDe, founder Ideas Collide Marketing Communications Est. 2005 Phoenix | PortlanD Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish... STORY TELLING VIA MEDIA (any media) a COMPETITION for ATTENTION
  4. 4. MATTHEW CLYDe, founder Ideas Collide Marketing Communications Est. 2005 Phoenix | PortlanD Consumer’s average attention span is 6-8 seconds – 1 second less than a goldfish... BRAND STORYTELLING – VISUAL IMPACT Brands will need to experiment with just about any form of digital, VISUAL storytelling as the competition for attention time only gets fiercer. —Ari Kepnes, Content Strategist
  5. 5. BE PASSIONATE. INPSIRE action BRAND STORYTELLING – VIA SOCIAL MEDIA
  6. 6. BRAND STORYTELLING – VIA SOCIAL MEDIA Visual Storytelling Rule make me care & then I WILL share
  7. 7. INSPIRE PASSION MAKE ME CARE & SHARE
  8. 8. BRAND STORYTELLING VIA SOCIAL MEDIA BE SIMPLE.
  9. 9. SIMPLE IDEAS CAN STILL BE BIG IDEAS.
  10. 10. BRAND STORYTELLING VIA SOCIAL MEDIA BE AGILE & PROTOTYPE FAST. (YOU ARE ALWAYS IN STARTUP MINDSET/MODE)
  11. 11. IT DOESN’T HAVE TO BE STUDIO PRODUCED TO MAKE YOUR STORY COME TO LIFE • Film studio in hand via mobile devices • Visually present your concept, storyboard, bring to life/market • Constantly FEED your story visually
  12. 12. BE EFFICIENT
  13. 13. 1 Story | 1 Presentation Can Become a Social Series of Content
  14. 14. BRAND STORYTELLING VIA SOCIAL MEDIA
  15. 15. matt@ideascollide.com

×