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Time Saving Strategies for Managing Your Social Presence

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Time Saving Strategies for Managing Your Social Presence

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Time Saving Strategies for Managing Your Social Presence

  1. 1. Time Saving Strategies for your Social Presenceheather walsh inter@ctive strategistthe weisse group, llc
  2. 2. social mediais about listening and building
  3. 3. community comprised of your customers, colleagues & potential customers
  4. 4. message my brand cons message vs. ume rs consumer my brandtraditional marketing inter@ctive marketing how does social media affect messaging?
  5. 5. It’s about quality, not quantity. Start with a strategy.It’s not about you. It’s about them. Converse.
  6. 6. why are you using social media: relationships, search equity,reputation maintenance? Gain your targeted audience’s attention?Drive traffic to your store, blog, or website? Enhance your customerservices? grow email list?how will you be social: will an individual maintain? will a team?who is on your team? what networks will you use?what kind of content will your create, curate and share:written, video, photo, links, news, deals, coupons, inspiration, ideasbudget what can you afford: time and money? getting started develop your strategy
  7. 7. scan & tagcurate your content RSS Readers Feedly News Sources Google Alerts Image Collecting Pinterest Web Finds List.ly Notes, Web Finds Evernote getting started develop your strategy
  8. 8. feedlycurate your content: rss readerFeedly content curation
  9. 9. google alertscurate your content: news sourcesGoogle Alerts content curation
  10. 10. pinterest imagescurate your content:Pinterest content curation
  11. 11. list.ly content: social web findscurate yourList.ly content curation
  12. 12. evernote everythingcurate your content:Evernote content curation
  13. 13. so what social network is right for your business?
  14. 14. the BIG six
  15. 15. 1 billion active users 200+ million interact with a mobile device average user generates 90 pieces of content/month 250+ million engage with Facebook through external sites (i.e. ‘liking’) easily set-up loyalty programs and offer dealsWHY: Engage with customers,potential customers, colleagues, facebookpartners at-a-glance
  16. 16. what is edge rank?Facebook’s “quality” score for content.
  17. 17. Affinity is the term given to how closely related the viewer is to the Edge creator. Weight is the term given to the value of each Edge you interactunderstanding with. Certain interactions areedge rank more valuable to your EdgeRank than others. Decay relates to the age of the Edge. The older an Edge interaction is, the less likely it isSource:DylanDoes.com to influence the EdgeRank.
  18. 18. • Don’t buy likes. • Opt for brand-related content.• Ask questions of your users. • Every once in a while, mix it up Get a conversation happening. with something funny. Questions promote comments • Got a big product release and likes, which result in greater coming up? Be sure you build Affinity. up your affinity metric for a• Provide value with items like few weeks prior. Get your coupons. customers/viewers interacting• Add rich media. Trial different with you. types of media. What works with • Pay for it. Facebook Ads or your community? {side note: Sponsored Content (with a when posting pictures, post either strong call to action) are a good one or four or more at a time.} way of getting your Affinity• Test to find out when your users metric. are going to be using Facebook. how to increase your edge rank
  19. 19. time saving strategiesuse data-driven decisionmaking (use yourinsights)schedule your postsvary your content basedon your calendar
  20. 20. facebookinsights
  21. 21. facebookinsights
  22. 22. facebookinsights
  23. 23. facebooka tale of 2 posts
  24. 24. facebookschedule content
  25. 25. facebookschedule content
  26. 26. facebookactivity log
  27. 27. 100+ million active users More than 50 million tweeters log in each day More than 230 million daily tweets - up 110% since January 2011 55% interact with a mobile device - where most local searches happen VIEW TWITTER STATS REPORTWHY: Reach existing customersand new customers, colleagues twitter at-a-glance
  28. 28. time saving strategiesuse data-drivendecision makingbe purposeful aboutwho to follow; use twitterlists so you can scan andconverseschedule your updates
  29. 29. your klout scoredata driven content www.klout.com
  30. 30. your tweet reachdata driven content www.tweetreach.com
  31. 31. your interactions tabdata driven content
  32. 32. your twitter listsA list is a curated group of Twitter users.You can create your own lists or subscribeto lists created by others. Viewing a listtimeline will show you a stream of Tweetsfrom only the users on that list.scan and converse
  33. 33. industry partners/ businesses colleagues What kind customers of lists? local tweeters media sources yourscan and converse twitter lists
  34. 34. your twitter listsscan and converse
  35. 35. your twitter listsscan and converse
  36. 36. your twitter listsscan and converse
  37. 37. yourtwitterlistshow to add a person to a twitter list
  38. 38. hoot best friendyour new suite track multiple social networks schedule formatted content optimize with auto schedule search relevant content create reports use browser toolbar desktop, online & mobile integrate RSS reader, evernote, email markeing, etc.
  39. 39. create a social media calendar set a schedule for yourself to notify or not to notify: that is the question set realistic engagement- based social media goals based on your strategytime savingstrategies
  40. 40. It’s about quality, not quantity. Start with a strategy.It’s not about you. It’s about them. Converse.
  41. 41. next webinarmarch 19, 2013 It’s all about the IMAGE: Maximizing the Visual through Social Media
  42. 42. heather walsh inter@ctive strategistthe weisse group, llctwitter: hlw2skype: hlweisseemail: heather@weissegroup.comphone: 443-712-8168www.weissegroup.com

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