Instagram Page and Posting Tips

1. 1
Part 5
Instagram Page
& Posting Tips

2. Add a profile picture
and make sure its
clear
INSTAGRAM PAGE TIPS
Consider what landing
page your URL takes
them to
Make your username
your business name
Convert your personal
profile (default) to a
business one
Add a business hashtag
in your description
Write a short description
and add a call to action
& URL

3. 3
INSTAGRAM PAGE
Pro Tip
Create your own
branded
#hashtag for
your bio.
Optimise Bio
Including a hashtag in
your Instagram bio does
not make your profile
searchable within that
hashtag, so just stick to
using your own branded
hashtag.
Use your
branded
#hashtag in
every post.

4. 4
INSTAGRAM MESSAGES
Pro Tip
Auto Response
You can set up auto
response messages via
Facebook which works
inside Instagram also.
See “Facebook Page and
Posting Tips” in the
course.

5. 5
HOW TO GET YOUR POSTS SEEN
1
2
3
4
Who Will See
The algorithm in Instagram is more
favourable to showing people your
content who likes and comments on
your posts.
Strategise
Develop a strategy
that will get your
pictures noticed.
Pay Attention
Listen to your audience and pay
attention to the engagement each
post reveives.
Drive More Engagement
Take the time to reply to comments
and thank people for liking your post.
Build Relaitonships
Take time to build a strong
relationship with your
followers.

6. 6
HOW TO GET YOUR POSTS SEEN
Reach Out To Them
DM Followers
For every follower you get, send
them a message thanking them for
following you, along with
encouraging them to like and
comment your posts.
Reply to Comments
With every comment you receive,
reply with a comment of your own.
This will help drive more
engagement.
Introduce Yourself
It’s a good idea to send each
follower a DM giving them some
information about you. This is the
first step of any positive
relationship.

7. 7
MULTIPLE IMAGE / VIDEO POST
Use The
App
Upload
Edit &
Post
Show a step-by-step process;
Like a recipe or product
demoinstration. One step, peer
photos or video.
In the App tap the + icon,
then tap “select multiple”.
Choose the photos / videos (1
minute max) you want to upload
for the one post. You can upload
up to 10.
Once uploaded, you can tap and
hold to change the order, apply a
filter to everything at once or edit
them one by one. When done,
tap “next”.
1.
2.
3.
Ask multiple choice questions:
Feature the question in the first
image with multipl choice in the
next image or with the answer.
Tell the story of an event: Pick
the best photos or videos to sum
up the events.
Idea
1
Idea
2
Idea
2
APP
ONLY

8. 8
VIDEO POST
01
02
03
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02
03
Shoot In Cinema Mode
If you are shooting video on your mobile, use the
“cinema” mode to remove wobble from your video.
Simply tap the shacky camera icon.
Select a Thumbnail
After shooting the video, Instgram will ask you to
add a cover frame. This will act as a thumbnail and
is important. Select the most a appealing image you
have.
Hyperlaspe App
If you want something different try using the
hyperlaspe app that will time-lapse your videos. You
can share on Instagram and Facebook.

9. 9
INSTAGRAM STORIES
PROMO
01
DIRECT
02
CTA
03
STORY
04
Reminders
Use stories to remind
fans of upcoming
events, QA sessions,
live webinars, product
launches, discounts
etc.
Read More
Tell your viewers how
to read more with a
short bit.ly link or a
swip-up link (only
available when you
have 10k+ followers.
Key Points
Keep your stories to
the point, state 3-5
key points in the
picture or video.
Cohesive
Consider uploading
multiple stories at a
time for a more
cohesive, engaging
narrative. Tools like
Canva will help with
this.
APP
ONLY
To create a story, click on the
+ icon on your profile picture

10. 10
INSTAGRAM STORIES
Stickers
Create Mode
If you aren’t naturally creative or short on time,
Instagram Stories has a Create mode that
includes templates, frames and stickers.
Stickers
Stickers are colourful
overlays that can be added
– time, temperature, poll
etc. Simply tap the smiling
face icon to add them.
Quiz Stickers
Quiz stickers let your
followers submit questions
for you to reply to or answer
multiple choice questions.
Countdown
Sticker
Used to promote time-
sensitive events and
offers. Gives fans the
ability to tap it and set a
reminder. Combine this
with a CTA button.
Layout Mode
Provides a range of grid
display styles for multiple
images within a single
Stories frame.
Hashtag
Users can search for
your story using the
hashtag that you place in
the caption. Your sticker
may also appear in
Explore tab.
Chat Stickers
Let’s people request to join a live
chat group with you (held in DMs
inbox). Ideas: pre-order links,
promos, feedback.

11. 11
INSTAGRAM STORIES
Other
03 01
02
2. MENTIONS &
SHARING POSTS
You can add overlay text to your
story and when you mention people
in Stories (type @ followed by
username) they will appear
underlined in your story. When
someone clicks on that mention it
takes them to that page. A great trick
is to do this for competition winners
who have a picture on their profile of
winning, or a testimonial.
1. BOOMERANG, REWIND
& SUPERZOOM MODES
This is a format picker underneath
Stories’ record button that lets you
select these settings. Boomerang
lets you stitch together several
photos into a short video. Rewind
lets you create visual tricks, like
watching an object fly up into your
hand. Superzoom adds dramatic
and suspenseful sound effects while
zooming in and out.
3. STORIES HIGHLIGHT
Stories Highlights allows you to group
together stories you’ve shared into
highlights and feature them at the top
of your profile.

12. 12
INSTAGRAM STORIES
Pro Tip
Saved stories
can be re-used.
Save Stories
To prevent your stories from
disappearing forever, since they
expire after 24 hours, you can now
automatically save them. On the
app, go to “settings” then search
for “stories” and scroll down until
you see “archiving” and turn on
the “Save to archive” option.
You can use
your saved
stories for
highlights.

13. 13
STORY HIGHLIGHTS
Step 1
Tap the + “New” button to
begin creating a new Story
Highlight. Step 3
Add them to the Highlight.
When you’re done, tap
“Next”.
Step 4
Type a name for your Highlight, to appear under it
on your profile.
Step 2
Scroll through your archive of
past Story posts and select each
post you want to use.
Step 5
Tap “Edit Cover” to
change the Highlight’s
cover image.
Step 6
Tap “add” to save the
Highlight to your profile.
STORIE
S
IDEAS
APP
ONLY
Highlights
can include…
- Welcome message for new
fans,
- Promoting a sale,
- Driving traffic to your
website with a CTA,
- Showcasing reviews &
testimonials.
How To Create
Use Canva for custom
built covers

14. 14

15. 15

16. 16
STORY INSIGHTS
Track Performance
Instagram stories includes useful
insights to track their
performance. You can view story
information from the past hour, 7-
days and14-days.
The number of
impressions.
The number of
replies your
stories receive.
The number of
exits before your
story ends.

17. 17
CLEAR IMAGES
No Logo
With Ad
Moment
Ads
No Filters True
Reflection Ad
Clone
Instagram relies heavily
on good quality images,
so don’t use any heavy
filters.
Brands cannot feature
their logo in Instagram
ads other than as a
natural, non-obvious part
of the scene.
Images used as ads must
be “true to your brand”,
i.e. not shocking or
cheesy, and no use of
gimmicks.
Photos used for ads should
capture “moments”, not
products. In other words, ads
must not just be a shot of
your product.
Ads should use ideas
and take cues from
existing Instagram
community, especially
from popular hashtags.
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3
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5
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2
3
4
5

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IMAGE CAPTION
Add a caption description of your
photo. Describe what it is and
what it’s benefits are, along with a
CTA with an URL you want fans to
visit.
NB. URLs in captions cannot be
clicked on.
Considering
saying “click the
link in our bio”.
Captions should
be both short
and sweet. Vary
It!
Pro Tip

19. 19
ALT TEXT IMAGE
Tip
By adding ALT text to Instagram, images, you give
search engines the opportunity to index your
images, giving it a better chance to display higher
up in search results. It also makes it accessible for
those visually impaired.
Works in the app only.
When inputting an
image, tap
“Advanced
settings” on the
captions page.
Under Accessibility
choose “Write
ALT text”.
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20. 20
INSTAGRAM TAG
Desktop: On your profile tap
on the Name Tag icon on top
of your screen. App: tap on
the 3 lines.
From the menu that appears
click “Name Tag”.
Customise your name tag
with colour and emojis (app
only), then click “Download
Nametag”.
A name tag is a special
image (like a QR code) that
anyone can scan to isntantly
visit your Instagram profile.
Share your name tag on your
website, email signature,
store window, product
packaging etc.
Make it stand out by adding
emojis (app only). Test what
looks good and make it
original.
1 2 3
What is it? Tip Tip
Step Step Step

21. 21
INSTAGRAM TAG
Example

22. 22
HASHTAGS
Mix popular
hashtags
(500k+ results)
with niche
hashtags (100-
500k)
Research by
Trackmaven
showed that
5-11 hashtags in
a post
maximised
interaction.
Find inspiration
from auto-
completed
hashtag
suggestions in
Instagram
search, in the
related
hashtags
displayed
People use hashtags in Instagram
as a way for them to discover
content. Posts often have up to the
30-hashtag limit.

23. 23
HASHTAGS
Pro Tip
Following
hashtags lets
you see which
content is
working well.
Follow Hashtag
Instagram allows users to
follow hashtags,
meaning content from that
hashtag you follow will
show content in your feed.
In the search field type in
the hashtag, click on it,
then click “follow”.
Following
hashtags let’s
you spy on your
competitors.

24. 24
EMBEDDED POSTS
Imbed Posts
Embedded posts can drive
traffic from a blog, newsletter,
website etc to your Instagram
page.
On the desktop click on the
post you want to imbed. On the
top right click the 3 dots then
select “imbed” and you’ll get
an embed code.
1
Imbedded posts
are good for
driving traffic to
your SM page.
Imbedded posts
are best for
contests.

25. 25
ACTION BUTTONS
02. Select The App
Select the third-party app you
want to integrate with, e.g.
Eventbrite, Gift Up!, Kabbage,
LoyLap, Raise, Square, SumUp,
Toast, Yiftee etc.
03. Add Third-Party URL
Enter the URL for the account or page
you use om the third-party app to which
you want people from Instagram to be
directed via the action button. Tap
“Submit”.
05. Test
Test out the various CTA’s and see
which ones gives you the best
results. See the list of third-party
apps you can use:
https://help.instagram.com/313280
685976255?helpref=related
04. Maximise
To maximise your results with the
action button, use a call-to-action in
post captions and Stories.
01. Adding action buttons
Select “Edit Profile”, scroll down and under Public
Busibness Infiormaiton, tap “Contact Options”. Then
tap the “Add an Action Button” option.
01
02
03
05
04
Instagram allows businesses profiles to add
Action Buttons to their profiles. You’ll need to
have an existing account set up with the
third-party you plan to integrate.
Works on the app only, not desktop.
Hack #

26. 26
What is it?
Shopping on Instagram allows
your followers to browse and
buy your products through the
app.
SHOPPING
Business Ac.
You need to get your business
approved and set up for Selling
on Instagram. Your account
needs to be a business profile.
You then need to connect your
profile to a Facebook Catalog of
products.
Browse a Tag
Shoppers can tap on a tagged
post within the Instagram feed
(or through the Shop button on
a business profile) to browse
and buy.
Tag Items
You can add tags to items
featured in your posts (just like
you would tag a person or
profile).

27. 27
SHOPPING
Setting up Shop
01
02
03
Option 2 – Via Facebook
On your Facebook Page you can add a new shop
by going to Page Settings > Add a Tab > Shop.
Option 3 – Via 3rd Party
Use a third-party website like Shopify or
BigCommerce.
Option 1 – Via Facebook
Connect to an exciting Facebook shop.
Approval Needed
Once you have connected your
Instagram account to your shop your
account will be reviewed and
hopefully approved.
To enable product tagging on
Instagram, tap the Get Started
alert at the top of your profile.
If you don’t see it, go to
Settings > Shopping > to
add a product catalogue.

28. 28
SHOPPING
Setting up Tagging
04 01
02
03
1. Select Photos
Select a photo and add a
caption, effects and filters.
4. Name Them
Enter the names of the
producst you want to tag,
then dselect them as they
appear in the search box.
2. Set Up Tagging
Tap “Tag Products” from
the Share screen.
3. Tag Products
Tap the products in the photo
you want to tag

29. 29

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SHOPPING
Tips
06
01
02
03
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05
Create at least 9 shopping
posts to activate the Shop tab,
which will then appear at the
top of your profile.
You can tag up to 5 products
per single-image posts or 20
products per multi-image
post.
Double check that each tag
touches the correct product,
so shoppers know which
product to buy.
You can tag products in
already-published posts on
Instagram, so don’t forget to
return to older posts.
Create an Instagram Story to
let your fans know that they
can now shop your posts.
Use Instagram Insights to
understand your customers
better.

31. 31
INSTAGRAM SHOPPING
Pro Tip
You can add
videos and
pictures.
Promote In Stories
Instagram’s Shopping feature is
also available in Stories via
Product stickers. This allows you to
drive customers to your online
store. To activate this swipe up link
feature, you must have over
10,000 followers.
It’s a less pushier way to sell.
You change the
colour of a
sticker.

32. 32
IGTV
APP
15 secs to 60 min
You can upload videos to your
channel from 15-seconds to 60-
minutes in lengh.
Youtube to IGTV
If you are already publishing
video conntent on YouTube you
may as well utilise IGTV and
upload the same content to
reach out to more potential
customers.
StandAlone App
Instagram TV is a standalone app
that integrates with the Instagram
App. IGTV content will appear on
your Instagram feed when you
upload new video content to your
channel.
External Videos
You can’t upload Instagram
stories, it has to be video from
an external source.

33. 33
IGTV
Pro Tip
Design a cover
thumbnail
picture.
Preview Intro
The first 60-seconds of your video
is shown to your followers as a
preview.
Make sure the first 60-seconds
explains what the video content is
about, how it can benefit them and
what’s great about. Always leave
them with a teaser/cliffhanger!
Include relevant
hashtags in your
caption.