This document provides tips for businesses to enhance their Twitter profile page for advertising and connecting with consumers. It recommends uploading a prominent profile photo and header image that reflects the brand. It also suggests writing a brief bio, selecting a profile background image, and pinning important tweets to showcase the brand and immediately engage visitors to the profile page.

1. Advertising
Advertising
Your profile page on Twitter
Advertising
Advertising
Showcase your brand and immediately connect with consumers
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HOW TO GET STARTED
TIPS TO ENHANCE
1 PROFILE PHOTO (73px x 73px, up to 700kb): Your profile photo is
YOUR PROFILE your brand identity. It is the image associated with all your Tweets.
• Use your mobile device to update
2 BIO (up to 160 characters): Tell your story to profile visitors. Your bio is
your profile page on the go.
displayed on your profile header under your name and username.
• Upload a prominent image in your
header that reflects your brand or 3 PROFILE HEADER (JPG or PNG file, up to 5mb): Display your brand
current campaign. prominently and immediately engage with your profile visitors. To
select from the pre-loaded themes or upload your custom image,
• Choose a profile header that is
visit the design tab within your Twitter settings page. Use the image
1252px x 626px for optimal
cropper to make the best selection. An automatic gradient will appear
display across all devices.
on the profile header. Image maps, animation or flash are not allowed.
• Pin your most important Tweet The image maintains 2:1 aspect ratio on all screens (minimum 200px x
to the top of your profile timeline. 100px). The image is not interactive.
• Update the background image
4 PROFILE BACKGROUND (JPG, PNG, or GIF file, up to 800kb): Create a
and use the left and right side of
rich experience for your profile viewers. Update the background image
the image to create an immersive
in the design tab of your Twitter settings. Image maps, animation or
experience for consumers.
flash are not allowed. The image can be left, center or right aligned to
give you more control and predictive placement of creative elements.
5 PINNED TWEET: Display the most important content on your profile.
Select any of your Tweets to pin to the top of your profile timeline. Manage
your pinned Tweets from the advertiser campaign dashboard. If you select
more than one Tweet to pin, we will display the most popular Tweet.
Twitter, Inc. | @Twitter 2012