This document outlines Alexa Sampson's personal brand exploration project. It provides biographical details about her experiences with bullying and passion for the arts. Her goals are to become a top manager in the entertainment industry. The document identifies her target profession as an agent, development agency owner, or artist manager. It establishes her brand archetype as the "Creator" and outlines her skills, credentials, competitors, and professional development plan to achieve her career aspirations in the entertainment industry.

1. PERSONAL BRAND EXPLORATION
Alexa Sampson
Project & Portfolio I: Week 1
August 6th, 2023

2. I am shaped by my experiences, and my
struggles with bullying have been
transformative. Enduring such challenges has
cultivated empathy, allowing me to connect with
others' emotions on a deeper level. It has also
fueled my determination to prove others wrong,
pushing me to achieve greatness. My
aspirations to become a top manager in the
entertainment industry stem from my passion for
the arts, where I find boundless inspiration and
the drive to create meaningful connections
through creative expression. Together, these
experiences and goals define the essence of
who I am today..
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Agent
• Devolopment Agency Owner
• Artist Manager
Brand Archetype - As the "Creator"
brand archetype, I embrace my
struggles as a source of inspiration
and empathy, setting me apart. My
drive to prove others wrong fuels my
determination to succeed, making
me stand out in the entertainment
industry.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
Picture Relevant
to Your Industry
Goes Here

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Taylor Bennett
Outreach Plan:
• I will include my experience in the music industry in my
profile.
• I will reach out through LinkedIn
• I will follow up through Linked in platform after 2 weeks.
PROFILE
PICTURE
Music Manager for Chance
the Rapper
Stacy Moreland
Outreach Plan:
• I will write up a list of questions about what goes into
curation for a major label.
• I will reach out to the email provided.
• I eill follow up about jib requiremengs and experience
after about 2 weeks.
PROFILE
PICTURE
Music Curation Manger at
EMPIRE
FIRST LAST NAME
Outreach Plan:
• I will create a file kncluding photos of events I have
helped to create and ask for feedback.
• They seem quite active on social media so I think that is
best.
• I will reach out via DM after a week.
PROFILE
PICTURE Creative Manager at Mocean

5. GOALS
Short-term goal(2024): Within the first year after
college graduation, my aim is to secure an entry-
level position at a reputable talent agency in the
entertainment industry. I want to gain valuable
experience, build connections, and learn the ins
and outs of the industry.
Mid-term goal(2027): By the end of the third year, I
aspire to have become a successful talent agent,
representing a diverse roster of talented artists and
performers. I want to have a solid reputation for
fostering artist development and negotiating
favorable deals for my clients.
Long-term goal(2030): Within the next five to ten
years, my ultimate goal is to establish my own artist
development agency. I envision a dynamic and
creative environment where I can nurture emerging
talents, provide them with personalized guidance,
and help them achieve their full potential in the
entertainment industry.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Networking
SOFT
HARD
Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Listening Novice / Adept / Expert
Attention to detail Novice / Adept / Expert
Understanding contract terms
SOFT
HARD
Novice / Adept / Expert
Good budgeting skills Novice / Adept / Expert
High energy Novice / Adept / Expert
Persuasive Novice / Adept / Expert

7. I help creatives do the impossible by holding
them to a high standard.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience
• Booking Manager at recording studio
• Music writer/in-session coach working on
keeping schedule and managing
sessions
Education:
• Digital Marketing, B.S., Full Sail University (2024)
Awards:
• Award of excellence in schedule
management
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Alexa Sampson
Industry Experience:
• Schedule Manager at recording studio
Education:
• Full Sail University
Leadership Experience:
• Scheduling Agent
• Music Recording Session Leader
Skills and Proficiencies:
• Scheduling
• Coordination
• Listening
Francesca Harding
Overall Online Presence:
• Connections n/a, banner image customized?yes,
professionalism of headshot?professional, how detailed
is the profile?not very detailed , published articles?n/a,
active on other social media?yes, is their LinkedIn URL
customized?yes
• Grade: Poor, Average, or Superior?, 88out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Music Coordinator
Education:
• UCB
Leadership Experience:
• Associate music supervisor
• Music coordinator
Skills and Proficiencies:
• Music Production
• Event coordination
• Content curation
Overall Online Presence:
• How many connections?900, banner image
customized?n/a, professionalism of headshot?very,
how detailed is the profile?detailea, published
articles?n/a, active on other social media?yes, is their
LinkedIn URL customized?yes
• Grade: Poor, Average, or Superior?, 95 out of 100

10. COMPETITION
Tosha Marie
Noteworthy Experience:
• Recording engineer
• Event coordinator
Alexa Sampson
HEADSHOT HEADSHOT
Industry Experience:
• Music Manager
Education:
• Marketing major at Fullsail grad 2022
Skills and Proficiencies:
• Writing
• Event coordination
• Artists management
Overall Online Presence:
• How many connections?n/a banner image
customized?no, professionalism of headshot?5/10 how
detailed is the profile?not very detailed, published
articles?1, active on other social media?yes, is their
LinkedIn URL customized?no
• Grade: Poor, Average, or Superior?, 78 out of 100
Industry Experience:
• Schedule Manager at recording studio
Education:
• Full Sail University
Leadership Experience:
• Scheduling Agent
• Music Recording Session Leader
Skills and Proficiencies:
• Scheduling
• Coordination
• Listening
Overall Online Presence:
• Connections n/a, banner image customized?yes,
professionalism of headshot?professional, how detailed
is the profile?not very detailed , published articles?n/a,
active on other social media?yes, is their LinkedIn URL
customized?yes
• Grade: Poor, Average, or Superior?, 88out of 100

11. BRAND POSITION
For [potential performers] who [need a voice of
support], I Provide professional insight with an
understanding of maintaining one’s musical
integrity] because [ALTHOUGH SO,E
EXECUTIVES MAY OVERLOOK THE
IMPORTANCE OF INDIVIDUALITY, I CHERISH
AND VALUE IT. I WILL FIGHT FOR YOU.]
“CREATIVE”

12. NETWORKING &
MARKETING
Industry Events & Organizations
‣ The corner. Open mic
‣ 08/18/23 | Chicago
• Cartel Ent. Open House
‣ 05/15/24 | CHI
• Warner Bros Online interview
‣ TBD | tbd
Digital Marketing
• Primary Content: I will create relatable yet educational blog
style content to target a young fresh audience
• Primary Tools: I will use Instagram and TikTok with reel style
content as well as longer videos
• Website: I will include links to important events and give more
information about myself and my goals.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I need a mentor who's excelled in the entertainment
industry as a talent agent or in artist development.
Someone approachable, supportive, and willing to
share their insights to help me reach my career goals. A
mentor who values empathy, communication, and
networking will be perfect to guide my growth in this
industry.TBD
Formal Education
• Digital Marketing at Full sail University
Technical Skills
• Networking , 09/23
• Contract negotiations, 06/24
• Industry Knowledge, 10/23
Soft Skills
• Empathy , completed 08/23
• Communication, 09/23
• Problem Solving 09/23

14. YOUR NAME
You know [artist miscommunication ]? Well, what I do is [connect artists with
executives who listen and understand ]. In fact, [I have more success stories
and have kept more clients longer than anyone in my industry].
Picture of You
Goes Here

15. REFERENCES
Bennett, T. (2022, March 24). Taylor Bennett: Chicago hip-
hop. Tay Bennett. https://taylorbennett.co/
LinkedIn (Ed.). (n.d.). Stacy Moreland | Linkedin. LinkedIn.
https://www.linkedin.com/in/stacy-moreland-57166721
MyNextMove.org. (n.d.). Agents & Business Managers
of artists, performers, & athletes at my next move. My
Next Move.
https://www.mynextmove.org/profile/summary/13-1011.00
Glassdoor. (n.d.). Salary: Music Executive in United States
2023 | glassdoor. Glassdoor.
https://www.glassdoor.com/Salaries/music-executive-salary-
SRCH_KO0,15.htm