Portfolio 1 Full Sail University

1. PERSONAL BRAND EXPLORATION
Alyssa Werner
Project & Portfolio I: Week 1
October, 2022

2. Since I was little I have always been an out spoken, fun loving person!
I love challenges, new experiences and I’m always ready to learn
something new. I have always been into video games because they
stimulate my mind, they spark creativity! I know that these ideals and
my interests, transfer over to my career path perfectly. I am a fast
learner and enjoy thinking critically and outside the box, a difficult,
stressful task or problem does not make me nerves. I believe that
anyone can achieve their goals, even if the path to success is long and
difficult. I came from a rough background and I decided to go a
different path than the one that was laid out for me as a child. I want to
inspire people that are in a tough place to try and break away. Give
them the confidence to rebuild, be who they want to be. “ Be the
change you wish to see in the world”.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing Research Analysts
• Meeting, Convention, Event Planner
• Talent Director
BRAND ARCHETYPE - My
archetype is the Entertainer. I’m an
energetic person that loves to see
people happy. Being a “ glass half
full” person, I see the positives in
stressful situations and keep a level
head, I see failures as learning
experiences.
Business Degree Opportunities

4. [CATEGORY of PEOPLE]
TARGET AUDIENCE
Recruiters
Outreach Plan:
• I am going to be starting the student program to gain
professional experience before graduating.
• I will be reaching out by contacting the recruiters
through the Citibank website.
• After the first contact with the recruiter, if I do not hear
anything after a week I will send an email.
at Citibank
Beth Cohen
Outreach Plan:
• I will do research on the company and the job offers
that are available.
• I found Beth on LinkedIn and will reach out to her on
there.
• Our first contact will be on LinkedIn so if I don’t hear
anything in a week I will reach out to her on there or by
email.
Talent Acquisition at Sony
Chelsea
Outreach Plan:
• I will study the strategies that relate to planning events,
talk to planners in my area.
• Chelsea has her email on the website, I would reach
out to her.
• If I have not heard from her within 3 days I will send
another email.
Co-Owner at Brilliant Event Planning

5. GOALS
Short Term: Go into the career field of my choice
‣After graduating, I want to go into the career
field of my choice. I would go into either
marketing, data analysis or event planning.
Mid Term: Moving on up
‣My plan is that I am excelling in my career, I
want to have one or two promotions within ten
years.
Long Term: Owning my own company
• Specific goal you want to achieve in long term.
‣ By this time I wish to be owning my own
company, such as a talent agency or event
planning company.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Excel
SOFT
HARD
Novice / Adept / Expert
Bookkeeping Novice / Adept / Expert
Problem solving Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Analytical/Scientific software
SOFT
HARD
Novice / Adept / Expert
Web page design Novice / Adept / Expert
Active listener Novice / Adept / Expert
Organized Novice / Adept / Expert

7. I promise to always push forward but never
leave anyone behind.
PROMISE

8. CREDENTIALS
Work Experience:
• Bookkeeping, Management
• Marketing, Customer Booking Software
Education:
• New York Life and Personal insurance
license
Leadership Roles:
• Worked up from sales personal to
manager of the office, also became the
marketing assistant

9. COMPETITION
James Millhouse
Industry Experience:
• Music Management
Education:
• Currently in Full Sail
Leadership Experience:
• Owner of MillhouseMusicManagement
Skills and Proficiencies:
• Networking
• Management
• Microsoft Excel
Alyssa Werner
Overall Online Presence:
• There is a good online presence, his business is on all
social media platforms. He updates these pretty
regularly. There are different photos on all the
platforms, it is a nice balance of photos to post.
• Grade: 80 out of 100
Industry Experience:
• Office Work for 3 years
Education:
• Currently studying Entertainment Business at Full Sail
• NY State Life and Personal insurance license
Leadership Experience:
• Manager at past insurance company
• Office leader of a resort
Skills and Proficiencies:
• Adaptable
• Proficient at computer programs/data bases
• Proficient at customer relations
Overall Online Presence:
• I currently only have 1 photo on my LinkedIn, I have my
past work experience on my profile but it doesn’t look
as professional as it could be.
• Grade: 50 out of 100

10. COMPETITION
Alissa Sinicki
Noteworthy Experience:
• Manager at Keybank, First Niagara Bank, USI
Insurance Services
• Marketing at Vanner Insurance and AssuredPartners
Alyssa Werner
Industry Experience:
• Currently Marketing Executive at AssuredPartners
Education:
• Bachelor of Arts
Skills and Proficiencies:
• Time Management
• Leadership
• Underwriting
Overall Online Presence:
• Her LinkedIn profile is very professional, it shows her
achievements, her education and her skills.
• Grade: 100 out of 100
Industry Experience:
• Office Work for 3 years
Education:
• Currently studying Entertainment Business at Full Sail
• NY State Life and Personal insurance license
Leadership Experience:
• Manager at past insurance company
• Office leader of a resort
Skills and Proficiencies:
• Adaptable
• Proficient at computer programs/data bases
• Proficient at customer relations
Overall Online Presence:
• I currently only have 1 photo on my LinkedIn, I have my
past work experience on my profile but it doesn’t look
as professional as it could be.
• Grade: 50 out of 100

11. BRAND POSITION
To Leaders in the Marketing Business, I can bring
a breath of fresh air into the company. I am a
dedicated, self motivated person that bring new
ideas into the company.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Buffalo Business Networking Event
‣ Nov 30, 2022-Buffalo,NY
• Chamber Networking Meeting
‣ Nov 9,2022-East Aurora,NY
• Boss Moves International Networking Mixer
‣ Nov 10,2022-Buffalo,NY
Digital Marketing
• Primary Content: Post content showing myself at social
events, talking with business owners and writing posts about
the industry and tips on how to organize their own parties.
• Primary Tools: With the kind of content that will be posted it
would be best to use twitter, Instagram and TikTok.
• Website: Having a link to my website in the bio of the social
media accounts will funnel customers to the website.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• The best mentors I could have would be a life style
coach to help with organization and time management.
To gain technical skills, I will learn most of these skills
while I’m studying at Full Sail.
Formal Education
• Receiving a bachelors in Entertainment business 2024.
Technical Skills
• Gain knowledge of Analytic software, 2024
• Learn skills to build web sites, 2024
• Learn skills to be proficient in digital design
Soft Skills
• Focus on becoming more organized
• Become better at following oral directions
• Work on time management

14. Alyssa Werner
You know how some times it seems like everything has been done before?
Well, what I do is bring new ideas to the table, “ nothing ventured, nothing
gained”. In fact, when I worked at an insurance company I called a food
truck to come to the office, that way we could mingle with people, talk about
our office and make appointments to talk about their insurance.

15. REFERENCES
Brilliant Event Planning: Contact Us: October
30,2022,https://brillianteventplanning.com/contact
Eventbrite: Buffalo Business Networking Event for November
2022, October 30,2022,https://www.eventbrite.com/e/buffalo-
business-networking-event-for-november-2022-registration-
424625685857
Alissa Sinicki - Buffalo-Niagara Falls Area - LinkedIn, October
30, 2022, https://www.linkedin.com/in/alissa-sinicki-
841a45102/details/skills/
James Millhouse Jr - Business Owner -
MillhouseMusicMarketing LinkedLin, October 30,2022,
https://www.linkedin.com/in/james-millhouse-jr-342065243/
East Aurora Chamber of Commerce, Chamber Networking
Meeting, August 10, 2022, https://eanycc.com/event/chamber-
networking-meeting/2022-11-09/
Unation.com, Boss Moves International Mixer:Sisterhood of
Success, October 30,2022,
https://www.unation.com/event/boss-moves-international-
networking-mixer-sisterhood-of-success-12884264
1000 Logos - The Famous Brands and popular company logos
in the world, 1000 Logos - The Famous Brands and popular
company logos in the world, October 30,2022,
https://1000logos.net/
2.7 million+stunning free images to use anywhere - Pixabay,
October 30,2022, https://pixabay.com/
Glassdoor job search I you deserve a job that loves you back,
http://www.glassdoor.com/index
Careers at Sony, Careers at Sony, October 30, 2022,
http//www.sonyjobs.com/
At Citi, wholesale credit risk analyst at Citi,
http/www.jobs.citi.com/job/iriving/wholesale-credit-risk-
analyst/287/2254980912

16. REFERENCES
Ziprecruiter, job search - millions of jobs
hiring near you, October 30,2022,
https://www.ziprecruiter.com/
O*net online, O*net online, October 30,
2022, https://www.onetonline.org/