This is a project I completed for my Portfolio 1 class at Full Sail University in October 2022. ----------------- Ana Weathers is a Music Business student at Full Sail University based in Nashville, Tennessee. Ana is passionate about creating a brand that specifically reflects you and your passions while also connecting you with up and coming clientele. Ana's background in advertising and graphic design, with a focus on user experience design, has provided her the opportunity to serve in various capacities in the social media and marketing field creating and managing websites, graphics, logos, and managing social media presence in order to connect businesses and organizations with their members and their community. In addition to her full-time job as the Marketing Director for GreenLID Design in Gallatin, Tennessee, Ana also runs a freelance business creating logos, fliers, invitations, prints, postcards, and much more for friends, family, and new clientele.

1. PERSONAL BRAND EXPLORATION
SARAH (ANA) WEATHERS
Project & Portfolio I: Week 1 | October 1, 2022

2. Ana Weathers is a Music Business student at Full Sail University based in Nashville,
Tennessee. Ana is passionate about creating a brand that speci
fi
cally re
fl
ects you and
your passions while also connecting you with up and coming clientele.
Ana's background in advertising and graphic design, with a focus on user experience
design, has provided her the opportunity to serve in various capacities in the social
media and marketing
fi
eld creating and managing websites, graphics, logos, and
managing social media presence in order to connect businesses and organizations with
their members and their community.
In addition to her full-time job as the Marketing Director for GreenLID Design in
Gallatin, Tennessee, Ana also runs a freelance business creating logos,
fl
iers, invitations,
prints, postcards, and much more for friends, family, and new clientele.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Advertising & Promotions Manager
• Marketing Manager
• Talent Director
BRAND ARCHETYPE - An innocent on the
Brand Archetype, Ana Weathers specializes
in creating straight-forward, simple, and
honest brands for her clients. Through
honest, positive, and simple content
established through in-depth research and
personal experience, Ana establishes herself
as a passionate and experienced leader with
a deep understanding of this industry to be
leveraged for your success.
Agents & Business Managers Artists, Performers,
and Athletes for the Christian Music Industry

4. Hiring Managers at Entertainment Groups
TARGET AUDIENCE
MARCUS
Outreach Plan:
• Research Rixon Entertainment Group
• Send a message and connect on LinkedIn
• Reach out via Rixon Entertainment Group’s website if I have
not heard back from Marcus within a week
Owner / President at Rixon Entertainment Group
SARAH
Outreach Plan:
• Research Sarah’s role at Proper Management and the artists
they represent
• Send a message via the Proper Management website, and
connect on Facebook
• Follow up with contact from Proper Management website to
schedule a time to meet with Sarah within the month of initial
contact
General Manager at Proper Management
FALLON
Outreach Plan:
• Research That Sounds Fun (TSF) Network to better understand
who they are and what they do.
• Connect on LinkedIn & message Fallon personally
• Follow up via a direct message on the TSF website to schedule a
phone call to discuss open positions
Director of Operations at That Sounds Fun Network
DRUMHELLER
RIXON
KLUG

5. GOALS
SHORT TERM: MARCH 2024
• Enter workforce with an entry-level to mid-level job at a Nashville-based
entertainment group by July 31, 2023
‣ Research open positions and begin connecting with hiring managers
and industry professionals.
MID TERM: DECEMBER 2025
• Career shift to higher level position by December 31, 2025
‣ Work in entry-level position for one year to gain valuable experience
and begin working towards requirements and responsibilities of upper-
level jobs. Begin working towards touring positions and work a
minimum of one traveling tour.
LONG TERM: DECEMBER 2029
• Join team at entertainment group as an artist manager by September 30, 2029
‣ Gain experience in various aspects of this industry and in roles working
with artists directly to open doors for artist management positions.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
CRM Software
SOFT
HARD
Novice / Adept / Expert
Of
fi
ce Suite Software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Active Learning Novice / Adept / Expert
Accounting Software
SOFT
HARD
Novice / Adept / Expert
Final Cut Pro & Video editing software Novice / Adept / Expert
Complex Problem Solving Novice / Adept / Expert
Service Orientation Novice / Adept / Expert

7. I help touring artists make a di
ff
erence in their
audience and reach their goals by working with
them directly to establish their brand and voice in a
way that is true to their selves.
PROMISE

8. CREDENTIALS
WORK EXPERIENCE:
• Executive Assistant to small business owner at GreenLID
Design in Gallatin, Tennessee
• Marketing Director at Lakeside Church in
Westmoreland, Tennessee
EDUCATION:
• Advertising and Graphic Design, B.S.,
Western Kentucky University, 2018
• User Experience Design, Certi
fi
cate,
Western Kentucky University, 2018
• Music Business, B.S., Full Sail University (Exp. 2024)
AWARDS:
• Rotary Youth Leadership Award, 2013
• Taylor Police Leadership Award, 2013

9. COMPETITION
Frederick Miller Jr.
INDUSTRY EXPERIENCE:
• Favorite Season Music, Founder
EDUCATION:
• Bachelor’s Degree, Music Business
Full Sail University, 2021
LEADERSHIP EXPERIENCE:
• Valedictorian, Fulll Sail University Class of 2021
• Advanced Achievement Award
• Course Director Award (3)
• Distinguished Honor Graduate of Drill Sergeant Class
• Highest APFT Award Recipient of Class
SKILLS + PROFICIENCIES:
• Sales Engineer at Careerist
• E
ff
ective Listening
• High Performance Habits
Ana Weathers
OVERALL ONLINE PRESENCE:
• Connections: 264 followers; 182 connections
• Banner Image: Customized with personal photo from Full Sail graduation in 2021
• Professionalism of Headshot: High
• Detailed Pro
fi
le: High; several posts in the recent activity, About section is
completed with personal details, other portions of the pro
fi
le are complete with
detail (experience, skills, organizations, and education)
• Social Media: Not able to
fi
nd direct pro
fi
les or accounts
• Published Articles: None
• LinkedIn URL Customized: Yes, with his personal name
• Grade: Average; Good detail and information on LinkedIn pro
fi
le, but not found
elsewhere online.
INDUSTRY EXPERIENCE:
Advertising & Graphic Design Freelancing
EDUCATION:
• Advertising - Interactive Experience Design, Graphic Design, B.A., Western
Kentucky University, 2018
LEADERSHIP EXPERIENCE:
• None listed outside of career experience
SKILLS + PROFICIENCIES:
• Social Media - 3 endorsements
• Graphic Design - 4 endorsements
• Advertising - 3 endorsements
OVERALL ONLINE PRESENCE:
• Connections: 195 connections
• Banner Image: Customized
• Professionalism of Headshot: Average
• Detailed Pro
fi
le: Average; several posts in the recent activity, About section is
completed with personal details, other portions of the pro
fi
le are complete with
detail (experience, skills, organizations, and education). Several endorsements,
recommendations, and experience listed. Information is outdated
• Social Media: Social media accounts are not connected, but can be found by
searching.
• Published Articles: None
• LinkedIn URL Customized: Yes, with personal name
• Grade: Average; Good detail and information on LinkedIn pro
fi
le, but needs to be
updated to current information.

10. COMPETITON
Marcus Rixon
NOTEWORTHY EXPERIENCE:
• National Sound Design award nominee for the theater production “The Beams
Are Creaking”.
• Worked with OCD Labs / Square V as a technician building and designing custom
touring gear and equipment for many A-list artists in the music industry.
INDUSTRY EXPERIENCE:
• Owner / President at Rixon Entertainment Group
• Artist Manager, Lucid Artist Management | Tour Manager
• Assistant Audio Engineer - OBS 2014 Winter Olympics
EDUCATION:
• Media Communications, Audio Production, B.A., Asbury University, 2014
SKILLS + PROFICIENCIES:
• Audio Engineer - 21 endorsements
• Sound - 24 endorsements
• Sound Design - 19 endorsements
OVERALL ONLINE PRESENCE:
• Connections: 500+ connections
• Banner Image: Customized with company logo
• Professionalism of Headshot: High
• Detailed Pro
fi
le: High; No recent activity, but very detailed information on
experience, education, skills, recommendation, courses, honors, languages, and
more are included.
• Social Media: Not connected, but can be found by searching
• Published Articles: None
• LinkedIn URL Customized: Yes, with his personal name
• Grade: Average; Great detail and information on LinkedIn pro
fi
le; social presence
can be found online, but not directly connected.
Ana Weathers
INDUSTRY EXPERIENCE:
Advertising & Graphic Design Freelancing
EDUCATION:
• Advertising - Interactive Experience Design, Graphic Design, B.A., Western
Kentucky University, 2018
LEADERSHIP EXPERIENCE:
• None listed outside of career experience
SKILLS + PROFICIENCIES:
• Social Media - 3 endorsements
• Graphic Design - 4 endorsements
• Advertising - 3 endorsements
OVERALL ONLINE PRESENCE:
• Connections: 195 connections
• Banner Image: Customized
• Professionalism of Headshot: Average
• Detailed Pro
fi
le: Average; several posts in the recent activity, About section is
completed with personal details, other portions of the pro
fi
le are complete with
detail (experience, skills, organizations, and education). Several endorsements,
recommendations, and experience listed. Information is outdated
• Social Media: Social media accounts are not connected, but can be found by
searching.
• Published Articles: None
• LinkedIn URL Customized: Yes, with personal name
• Grade: Average; Good detail and information on LinkedIn pro
fi
le, but needs to be
updated to current information.

11. BRAND POSITION
FOR TOURING MUSICIANS WHO DESIRE TO BE DIFFERENT, WORK DIFFERENT, AND
MAKE A DIFFERENCE, I WORK WITH YOU TO ALIGN YOUR PASSIONS, YOUR TALENT,
AND YOUR GOALS WITH WHAT YOU GET TO DO EVERY DAY AS WE WORK HARD, PLAY
HARD, AND REST HARD, BECAUSE THE WORK YOU DO MATTERS, AND WHAT YOU
OFFER AS AN INDUSTRY PROFESSIONAL IS NEEDED BOTH NOW AND IN THE FUTURE.
“AW DESIGN”

12. NETWORKING &
INDUSTRY EVENTS & ORGANIZATIONS
• Music Business Association
‣ 2022 | Associated with Full Sail University
• Music Industry Advisory Group
‣ 2024 | Nashville, Tennessee
• The ASCAP Foundation Christian Music Songwriters Workshop
‣ 2023 | Online
DIGITAL MARKETING
• Primary Content: Logos, website design, blog posts showcasing knowledge of my career.
I will share this content in various posts and formats for Facebook, Instagram, my
Portfolio site, and Pinterest.
• Primary Tools: Facebook, Instagram, Pinterest, Portfolio website. Posts twice a month,
blog / portfolio site post that is shared to social media but points back to the site.
• Website: Having a designated space to showcase the work I have done throughout my
design career will give me a place to share the details of my process, not just the
fi
nished
project. As people learn the detail and research I include in every project I do, they will
better understand the level of experience and dedication I will give to their projects as
well.
MARKETING

13. PROFESSIONAL DEVELOPMENT
MENTOR
• Industry professional with experience in tour management, artist
management, and business management. Active in the industry
and constantly learning. Date to Establish: April 2023
FORMAL EDUCATION
• Music Business, B.S., Full Sail University (Exp. 2024)
TECHNICAL SKILLS
• Accounting Foundations - LinkedIn Learning, Dec. 2022
• Accounting for Non-Accountants - LinkedIn Learning, Jan. 2022
• Salesforce Administrator Cert Prep: The Basics - LinkedIn
Learning, Jan. 2023
SOFT SKILLS
• Strategic Thinking - LinkedIn Learning, Nov. 2022
• (Active Learning) Audio Mixing Master Class - LinkedIn Learning,
Feb. 2023
• How to Speak so People Want to Listen - LinkedIn Learning,
Mar. 2023

14. ANA WEATHERS
You know how hard it is to accomplish your goals while
trying to establish your career? Well, what I do is work with
you to de
fi
ne and establish your goals and de
fi
ne your passions to help you work hard,
play hard, and rest hard in every aspect of your career. In fact, I’ve worked with several
artists to help them in this exact way throughout their touring career.
“

15. REFERENCES
13-1011.00 - agents and business managers of artists, performers, and
athletes. O*NET OnLine. (n.d.). Retrieved October 1, 2022, from
https://www.onetonline.org/link/summary/
13-1011.00#AdditionalInformation
Ana (Sarah Weathers) Weathers - Advertising & Graphic Design
Freelancing | LinkedIn. (n.d.). Retrieved October 1, 2022, from https://
www.linkedin.com/weathersana
Frederick Miller Jr. - Sales engineer - careerist | Linkedin. (n.d.).
Retrieved October 1, 2022, from https://www.linkedin.com/in/
frederickmiller17
Marcus Rixon - owner/president - rixon entertainment group - linkedin.
(n.d.). Retrieved October 2, 2022, from https://www.linkedin.com/in/
marcusrixon
News and events - ASCAP. (n.d.). Retrieved October 2, 2022, from
https://www.ascap.com/news-events
Putnam, K. (2022, April 13). Innocent brand archetype - Kaye Putnam:
Psychology brand strategy. Kaye Putnam | Psychology Driven Brand
Strategist. Retrieved October 2, 2022, from https://
www.kayeputnam.com/brand-archetype-innocent/