Student project for my Personal Branding course.

1. PERSONAL BRAND EXPLORATION
Anthony Mosquea
Project & Portfolio I: Week 1
October 28, 2023

2. I'm a self-motivated individual with a deep passion for
entertainment and entrepreneurship. I've come a long
way from being a self-taught film editor to evolving into
an artist manager and marketer. What defines me is
my journey, marked by courage and an unwavering
commitment to succeed. I've worn many hats without
prior experience, making me a resilient and
resourceful individual. My core values of family, time,
and education guide me, and I live by the motto 'Love,
peace, family,' believing that unity can overcome
challenges.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Marketing and Promotions Manager
• Promotions Director
• Creative Services Director
BRAND ARCHETYPE - As a hero, I
approach work with a focus on overcoming challenges and
inspiring others. I tackle tasks with determination, lead by
example, and encourage those around me to embrace
challenges. My work is all about empowering and uplifting
others while maintaining a confident and direct approach.
howcase how you go about your work differently than
others. Content should come from archetype quiz completed
during discussion board activity.
Creative A&R Manager
PersonalBrandC
anvas-
TEMPLATE-
2021.key
Relevant to Your
Industry Goes
Here

4. Hiring Managers
TARGET AUDIENCE
Kayla Schutzer
Outreach Plan:
• Research her background and Warner Music Group's current talent
acquisition needs, including recent hires, job openings, and their
recruitment procedures.
• Make initial contact through the contact details found online, such
as email and phone. Politely request to interview her with questions
that will give me more of a personal look to what your job entail and
that way I can ask her what she looks for when interviewing
potential new hires.
• Follow up professionally and courteously after 7-10 days, allowing
her time to respond at her convenience.
PROFILE
PICTURE
Talent Acquisition
Coordinator at Warner Music
Group
Ishita Kundu
Outreach Plan:
• Research her background and company, figure out which position
are available.
• Make initial contact through the contact details found online, such
as email and phone. Politely request a conversation or interview to
discuss potential opportunities. Include your availability and contact
details to make it easy for Ishita Kundu to respond.
• Follow up professionally and courteously after 7-10 days, allowing
her time to respond at her convenience.
Recruiting Coordinator at
SoundCloud
Mariah Douglas
Outreach Plan:
• Research her background and Universal Music Group's current talent acquisition
needs, including recent hires, job openings, and their recruitment procedures.
• Make initial contact through the contact details found online, such as email and
phone. Ask to interview
• Follow up professionally and courteously after 7-10 days, allowing her time to
respond at her convenience.
PROFILE
PICTURE Talent Acquisition Specialist
at Universal Music Group

5. GOALS
Short Term: (Immediately After Graduation, 2025)
• Specific Short-Term (Immediate Following Graduation):
• Goal: To have an impressive LinkedIn profile and resume with industry internships
accomplished.
• Measurement: Successfully complete at least two music industry internships. Reach
500+ LinkedIn connections with a focus on industry professionals.
Mid Term: Mid-Term (2028-2033):
• Goal: To advance my career in the music industry, I aim to gain knowledge, skills, and
a high-earning position.
• Measurement: Achieve an annual salary of over $100,000 in a music industry
leadership role, such as Vice President of A&R or Director of Marketing and Promotion
Operations.
• Sign at least two artists to my independent record label who achieve recognition within
the industry or reach a specific milestone (e.g., charting songs, sold-out shows).
Long Term:
• Specific Long-Term (2038-2043):
• Goal: To establish and manage a diversified portfolio of businesses and achieve
financial stability.
• Measurement: Have ten or more businesses operating, including vending machines,
laundromats, real estate, car rental, storage rentals, a successful record label, video
production, recording studio, and film and photography studio. Create passive income
streams from these businesses. goal you want to achieve in long term.

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Video Editing
SOFT
HARD
Novice / Adept / Expert
Technical Skill 1 Novice / Adept / Expert
Artist Development Novice / Adept / Expert
Management Skill Novice / Adept / Expert
Enterprise resource planning ERP software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet software — Microsoft Excel
Novice / Adept / Expert
Organizing, Planning, and Prioritizing Work Novice / Adept / Expert
Performing Administrative Activities Novice / Adept / Expert

7. I help aspiring artists thrive by managing,
promoting, and nurturing their musical
journey.
PROMISE

8. CREDENTIALS
Work Experience:
• Three years as a Production Assistant in
the film industry, combined with twelve
years of managing musical talent.
• Proficient in video coordination and
curation, and tasks in the film and music
industry.
Education:
• Title Giving and Receiving Feedback,
Giving You Elevator Pitch-LinkedIn
Learning Course Completed
• Music Business Program, B.S., Full Sail University (Exp. 2025)
Leadership Role:
Production Assistant (Film Industry)
Musical Talent Management
Volunteer Work:
Music Video Directing and Editing
Event Planning
Marketing and Promoting
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Alexandra Williams
Industry Experience:
• Creative Director
• Manager of Creative Synch Creative
Director, Film & TV Music
• Coordinator of Marketing,
Commercials, Film & TV
Education:
• Full Sail University (BS) Music Business
• Master Class Management , Online
Leadership Experience:
Oversaw direct report and other junior staff.
Lead junior staff in navigating shifting priorities, company
initiatives, and professional growth.
Skills and Proficiencies:
• Skill 1 Interpreting Data- X endorsements
• Skill 2 iMovie - X endorsements
• Skill 3 Data Analysis - X endorsements
Anthony Mosquea
Overall Online Presence:
• 500+ LinkedIn Connections,
• Nuetral uncustomized banner,
• Professional headshot with yellow backdrop
• Detailed profile listing hard and soft skills, education
and work related contributions
• Mentioned in articles on Variety.com,
• Active on Twitter and Instagram
• Customized LinkedIn URL
• Grade: Superior?, 100 out of 100
HEADSHOT HEADSHOT
Industry Experience:
• Industry experience goes here
Education:
• Full Sail University (BS) Music Business
Leadership Experience:
I oversaw and managed all aspects of artist development
and management.
Skills and Proficiencies:
• Skill 1 Negotiation - X endorsements
• Skill 2 Strategic Planning - X endorsements
• Skill 3 Creative Problem Solving - X endorsements
Overall Online Presence:
• 1 LinkedIn Connections,
• Uncustomized banner image
• A slightly professional headshot
• Profile has no skills posted and no experiences
• Has a Facebook
• Small Youtube Account Profile
• Uncustomized LinkedIn URL
• Grade: Poor 10 out of 100

10. COMPETITION
Cindy Wu
Noteworthy Experience:
• Oversaw 700+ artists’ digital profile management
across various streaming platforms (Apple Music,
Spotify, Amazon Music, YouTube improving artists’
effective exposure rate by 4.26%
• Promoted 10+ new songs release global marketing
campaigns on Instagram, TikTok, Spotify, Apple Music
Anthony Mosquea
HEADSHOT
Industry Experience:
• Warner Music Group · Internship
Education:
• University of Washington University of Washington
Master of Communication in Digital Media Master's
degree
Skills and Proficiencies:
• Skill 1 Digital music Marketing - X endorsements
• Skill 2 B2B Marketing Strategy - X endorsements
• Skill 3 A&R Administration - X endorsements
Overall Online Presence:
• 500+ LinkedIn Connections
• Customized banner
• A slightly professional headshot No listing of hard and
soft skills
• Active on Facebook
• UNcustomized LinkedIn URL
• Grade: Average, 40 out of 100
Industry Experience:
• Coordinating live performances, negotiating contracts,
and guiding artists in their creative process.
Education:
• Full Sail University (BS) Music Business
Leadership Experience:
• Oversaw 5 artists’ digital profile management across
various streaming platforms (Apple Music, Spotify,
Amazon Music, YouTube & Soundcloud
• Secured high-profile performance opportunities for
artists, including opening slots for renowned acts like
Mobb Deep, Lil Mo, and Tony Yayo.
Skills and Proficiencies:
• Skill 1 Digital music Marketing - X endorsements
• Skill 2 Team Leadership - X endorsements
• Skill 3 Goes Here - X endorsements
Overall Online Presence:
• 1 LinkedIn Connections,
• Uncustomized banner image
• A slightly professional headshot
• Profile has no skills posted and no experiences
• Has a Facebook
• Small Youtube Account Profile
• Uncustomized LinkedIn URL
• Grade: Poor 10 out of 100

11. BRAND POSITION
For aspiring artists with big dreams, I provide the
unwavering belief and guidance needed to soar
because I understand the struggle, the heartache,
and the euphoria of chasing your passion, and I'm
here to fuel your journey with boundless
inspiration.
“NICKNAME?”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Music Business Association
‣ 2025 | Nashville, Tennessee
• Hip Hop Summit
• October 11-12, 2024 | Chattanooga, Tennessee
• SXSW Conference and Festival
‣ 2025 | Austin, Texas
Digital Marketing
• Primary Content: As a Hero archetype, my content will inspire and
motivate. I'll create blog posts and articles about overcoming
challenges and achieving greatness in the music industry. I'll also
produce video content where I share personal stories of resilience..
• Primary Tools: I will utilize LinkedIn, Twitter, and Instagram to share
my content regularly. I'll aim to post at least twice a week on each
platform, including visual and written content.
• Website: My digital portfolio site will serve as a hub for my personal
brand. It will host my blog posts, showcase my achievements, and
feature videos of me sharing motivational stories. This website will be
my primary tool for building brand awareness, allowing visitors to
connect with my journey and the values I represent.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I’m looking for an experienced mentor in the music
industry, preferably with a strong background in artist
management and marketing. This person should have a
proven history of helping artists succeed and a wide
network of industry connections. I aim to secure this
mentorship within the next six months.
Formal Education:
• In Bachelor's Degree in Music Business from Full Sail
University (Expected Graduation: 2025)
Technical Skills
• Certificate Course: SAP Financials Essential Training,
LinkedIn Learning, Date: August 2024
• Certificate Course: Microsoft Excel In-Demand Hot
Technology, LinkedIn Learning, Date: July 2024
• Certificate Course: Google Data Analytics, Grow with
GOOGLE, December 2024
Soft Skills
• Public Speaking NYC, September 2024
• Complex Problem Solving - LinkedIn Learning, January
2024
• Persuasion Course - LinkedIn Learning January 2024

14. Anthony Mosquea
You know the struggle emerging artists face in the music industry? I offer
artist development, marketing, and management. In fact, I've helped artists
open for major acts and organized successful events. I'm Anthony Mosquea,
empowering music's rising stars.
Picture of You
Goes Here

15. REFERENCES
Cahiphopsummit. 2024 HIP-HOP SUMMIT. (n.d.).
https://www.chahiphopsummit.com/
Douglas, M. (n.d.). Mariah Douglas - talent acquisition
specialist - linkedin. https://www.linkedin.com/in/mariah-
douglas-595224176
Hampp, A. (2019, April 30). Songs for screens: How
Aussie newcomers the FAIM became six-figure synch
stars. Variety. https://variety.com/2019/music/news/songs-
for-screens-how-aussie-newcomers-the-faim-became-six-
figure-synch-stars-1203201226#!
Kundu, I. (n.d.). Ishita Kundu - recruiting coordinator -
soundcloud | linkedin. LinkedIn.
https://www.linkedin.com/in/ishita-kundu
National Center for ONET Development. 13-1011.00 -
Agents and Business Managers of Artists, Performers,
and Athletes. ONET OnLine. Retrieved October 29, 2023,
from https://www.onetonline.org/link/details/13-1011.00
google. (n.d.). Data Analytics Certificate & Training -
Grow with google. Data Analytics Certificate & Training -
Grow with Google. https://grow.google/certificates/data-
analytics/#?modal_active=none
Schutzer, K. (n.d.). Kayla Schutzer | LinkedIn.
https://www.linkedin.com/in/kaylaschutzer
Wu, C. (n.d.). Cindy Wu | Linkedin.
https://www.linkedin.com/in/cindy-wu-70709b187