3. Hand Drawn Drafts
Here are my hand drawn drafts for my poster print based advertisement. I prefer the one on the right
as the slogan will look professional just underneath the masthead in the centre of the page.
Additionally, I like how the artists will be displayed centrally, at the bottom of the page.
5. Campaign Message
The message behind my poster is very simple, it is meant to be the
best and loudest festival in Europe which has come from the name
‘AMP’. This is backed up with the connotation of big and up there
with the best by these powerful word shortened from ‘amplify’.
The unique selling point of my festival would be that it is quite
small attendance wise. People will like to go to a smaller festival if
they don’t want to be too cramped and surrounded by hundreds of
thousands of people. Another high factor that people will
encounter is safety. As a customer you want to ensure that you will
be safe and will not be crushed. Before publishing any
advertisements, the company will want to make sure they are
conveying the right message. This would be mainly to have fun and
enjoy yourself.
To advertise for my event I chose to print posters. This may be quite
expensive however very effective as if you put the posters in busy,
public places lots of customers will be attracted.
6. Photoshoot Plan
Lewis Millard will be the photographer. I
am going to have close up shots to get
more detail and technique in the photo. I
am going to use angles that allow me to
see a reflection of a guitar in the glasses
that my model will be wearing. I am going
to use dark colours in my text therefore I
am going to make the images light to
make the text stand out when it has been
added to my poster.
Where: School Photoshoot room
When: anytime of the day as we can
using lighting in the studio.
Inspirational Images
7. Test Photography – my photos
These are the images are took which have
potential to feature on my final poster idea. I
went with this one in the end as I think it is
crystal clear, detailed and I like the idea of the
reflection and techniques which have been
demonstrated in the image.
8. Step By Step on Photoshop
1. First of all I created a photoshop
document and made it A4 size.
2. Secondly, I inserted the background
(crtl + del) image, flipped it vertically
and turned it to black and white.
3. Next, I added the masthead using the
text tool and moved it slightly to the
left as the background image was
lighter here so it allowed the
masthead to stand out more.
4. To finish the poster, I added lots of
text boxes, changed the sizes (ctrl + r
click), fonts and colours of the text to
allow it to stand out.
9. Select fonts/graphics/colours
/ House Style
The three images to the right are all fonts taken
from dafont.com. These are the potential fonts
I could use for my masthead. However I have
chosen the middle one as I like the solid black
lines above and below the font as I think this
looks very professional. Additionally it is big
and bold which looks very professional.
The colour will be black as I think this will look
good with the lighter colored backgrounds. The
house style will be very inviting and friendly to
look at. This is so it will successful convey the
campaign message.
10. Hand Drawn Drafts – Finalise Layout
Here are my hand drawn drafts for my poster print based advertisement. I prefer the one on the right
as the slogan will look professional just underneath the masthead in the centre of the page.
Additionally, I like how the artists will be displayed centrally, at the bottom of the page.
11. Graphic Layouts – Finalise Layout
These are two examples of my graphic layouts. I prefer using graphic
layouts as it is done on the computer, is cheaper and it is very easy and
clear to understand.
12. Proof Reading / Sub Editing Slide
There are a few things I need to consider when constructing
the product. These are that all the images and texts used must
be correctly inline with each other and look professional. The
other thing is that all the colors must work well together.
Additionally all the spelling, punctuation and grammar must
be perfect as the poster will be seen by hundreds of
thousands of people.
I will check for these mistakes after I have the poster and will
double check to make sure there are no errors. There are
potential mistakes to be made on big paragraphs as there is a
higher chance for punctuation and grammar spelling. Also,
there is a high potential for mistakes to be made in dates and
locations and prices as these things can be subject to change.
13. Production Plan
Monday
18th Sep
Tuesday Wednesday Thursday Friday Saturday Sunday
Deciding who will
headline on what day
and general discussions
and ideas.
Design layouts and
announce artists.
Produce advert
Start producing and
planning audio visual
Send first advert to
printing company
Continue filming and
producing audio visual
Printing of poster is
taking place.
Edit audio visual
Posters are released
Carry on editing audio
visual
Monday 25th
Sep
Tuesday Wednesday Thursday Friday Saturday Sunday
Start the designing and
layout for the
announcement of the
last three headliners.
Carry on editing audio
visual
Finalise. Then start to
produce the next poster
for the next
announcements
Add in extra bits to audio
visual that are needed
Continue the production
of the psoters.
Upload audio visual.
Posters sent to printing. Posters being printed. Second poster released
of the final headliners.
Monday 2nd
Oct
Tuesday Wednesday Thursday Friday Saturday Sunday
The layout for each
performers playing on
what dates and where it
will be held.
Produce the official
poster and be ready to
send it off to printing.
Final checks and sent off
to the printing team.
Audio visual advert
released.
Posters being printed. Release the final poster
advert with the
completed and official
acts and what days they
playing.
14. Production Plan Continued
Monday 9th
Oct
Tuesday Wednesday Thursday Friday Saturday Sunday
Design the alternative
advertisement for the
magazine, slightly
changing the poster so
you keep brand
recognition.
Carry on designing Complete the advert
design
Confirm all the
information is correct.
Final poster based
advertisement is
released and work out
which information is
going where on the
poster.
Monday
16th Oct
Tuesday Wednesday Thursday Friday Saturday Sunday
Start to produce the
final and official advert.
Produce the advert. Produce the advert. Produce the advert. Triple check the advert
for any errors.
Monday
23rd Oct
Tuesday Wednesday Thursday Friday Saturday Sunday
Add any details if
necessary.
Sent the print based
advertisement to
magazine companies.
Make sure the
magazines receive the
advert and include it for
their next release.
Magazines with the
same genre to the
festival will receive the
advert.
Launch
date: 25th
October
15. Launch Dates – poster
Meeting Date Time Purpose
Planning and pitching the
ideas about the poster to
the client
1st October 9:00 Let the client know my ideas and allow them to talk about
theirs.
Client approval meeting for
the poster
7th October 1:00 The changed are done and pitched again to the client and
final ideas are discussed.
Client budget meeting for
the poster
8th October 1:00 Budget of the project will be discussed
Planning and production of
the final poster
10th October 9:00 Planning where and how I will do the poster
Post production of print
advert
15th October Editing the photos and poster
Client and focus group
screening of a print advert
16th October 9:00 Showcased to a number of people to get feedback
Post production
refinements of poster
17th October I am making the changes that have been previously talked
about.
Final client approval for
poster
19th October 10:00 After the changes are done, show the client the final piece.
Format and scheduling for
a poster
20th October 10:00 Me and the client deciding on when the product have to be
launched.
Launch date of poster 25th October 8:00 Launch the advert.
16. Equipment And Cost
Equipment Cost
Apple Mac Book Pro £2000
Microsoft Office £790 per user a month.
Desks and Chairs £175/desk
£35/chair
Printer x3 £232.17
Cameras x2 £428
Pens £10
Sources: http://www.apple.com/uk/shop/buy-mac/macbook-pro
https://products.office.com/en-gb/business/compare-office-365-for-business-plans
http://www.ikea.com/gb/en/products/chairs-stools-benches/office-chairs/torkel-swivel-chair-bomstad-black-art-50212486/
This table illustrates the importance of cost within a business. This is because as a business
you need to budget and know how much you are spending so you can work out profitability.
Additionally, you can later on use the information to work our profit using the calculation
(revenue – cost).
17. Staff And Cost
Staff Salary
Publisher £53,500
Photographers £42,000
Sources: http://www.forbes.com/sites/booked/2011/08/18/the-lives-and-
salaries-of-magazine-and-book-editors-4/#1df9cb937806
http://work.chron.com/much-money-magazine-editors-make-
year-11190.html
http://learn.org/articles/Magazine_Journalist_Your_Career_and_S
alary_Questions_Answered.html
This table also demonstrates the importance of cost within a business. This is because as a
business you need to budget and know how much you are spending on staff and salaries so
you can workout potential profits. Additionally, you can later on use the information to work
our profit using the calculation (revenue – cost).
18. Printing Quotes and Costs
http://print24.com/uk/product/magazines/
500 copies would only cost £19.88.
19. Budget summary
Total Equipment Cost: £6562
Total Staff Cost: £95,500
Total Printing Cost: £19.88
Total Cost: £102,081.88
20. Location Recce
Location
Time
Date
Why?
School
30th September 2017
Doesn't’t matter as we can change the lighting I the studio
Picture Needed / Required
Shot type
Props and equipment
Lighting
Costume
Person
Why?
Close up
Sunglasses should be work for reflection
Lots of lighting
My friend can be in it wearing a pair of glasses.
Potential Hazards / Risks
Location Specific
Why?
Uneven ground could cause injury to ankles or legs. This is because
you could trip up or fall over.
Slippery floor may cause a slip which can seriously harm you.
Bright light from the flash must not be directly into someone's eyes
as this can damage their eyes.
21. The sun will be behind us, therefore the window will be behind us for better
lighting.
We will not need a power supply.
The location will be in a small studio.
There will be no strobing.
All computer screens will be turned off.
It is not floor level.
It is a secure place for equipment with locked door.
Not many cables.
There are smoke alarms.
There are no traffic or roadwork's.
There are no low flying aircrafts that can be heard.
No electrical hazards.
It is in a school.
The weather was clear.
No background music.
No air conditioning or fridges.
No wooden floors.
There was no food and no hotel.
RISK
ASSESSMENT
22.
23. Ethical & Legal Issues
The Editors’ Code of Practice sets out
the many rules that print based media
regulated by IPSO have agreed to
follow. To the left are three examples of
the rules; Accuracy, Discrimination and
Confidential Sources.
This relates to me as I must follow these
rules before publishing a poster. For
example, number 12, Discrimination.I
must double check the whole poster
including images and texts to ensure
there is no prejudice against ‘race,
colour, religion, sex, gender, sexual
orientation or any physical or mental
illness or disability.
24. Ethical & Legal Issues
If there is a problem or situation which requires a person or
group to choose whether the alternatives are right (ethical)
or wrong (unethical).
When I produce a print based media such as a poster, I
must follow rules so they do not offend or harm any type of
readership once being sold.
One of them is that “particular care must be taken to avoid
causing offence on the grounds of race, religion, gender,
sexuality, disability or age. Compliance will be judged on the
standards”.
Offensive material: some examples of offensive material are
sexism, racism or any other kind of prejudice. These types of
content are not to be included in the magazine.
25. Representation
Male And Female Gaze
Male gaze: stereotypically at festivals women
are not wearing many clothes, have glitter or
face paint on their faces and wear sunglasses.
Female gaze: typically men wear shirts or short
sleeve t-shirts, sunglasses and jewellery such as
necklaces.
26. Copyright
Copyright is when there is a legal right which lasts
for a certain amount of years so you can’t print,
publish, perform, film, or record literary, artistic or
musical material that already exists.
There is no copyright symbol on the front page of
the hard copy of the magazine itself. However this
does not mean there is no copyright within the
magazine. Throughout the content of the poster
there are copyright laws and even copyright within
advertisements.
Since the copyright law changed in 1998, the
employees gave their own rights for photocopying
from a paper version and reproduction in a book.
For example this could be a writer or a
photographer. Then the employer(s) have rights for
everything else.
Intellectual property (IP) refers to creations of the mind, such as inventions; literary and artistic works; designs; and
symbols, names and images used in commerce. There is evidence of other intellectual property (IP) being used in
the magazine. Above is the types of protection and what examples of intellectual property are associated with
them.
Source: http://www.wipo.int/about-ip/en/
27. Royalties
Royalties is when a poster has included content which is copyrighted and if someone
else includes this information then they have to pay the original magazine.
Copyright Infringement
The use or production of copyright protected material without the permission of the
copyright holder. Copyright infringement means that the rights given to the copyright
holder, such as the exclusive use of a work for a set period of time, are being breached
by a third party. Music and movies are two of the most week-known forms of
entertainment that suffer from significant amounts of copyright infringement.
For example, if my poster were to have an image. You would not be allowed to copy it
and play it else where for your own beneficial, advertising purposes. However, if you
were to break the law and do so, a penalty would be put in place depending on how
serious the crime is.
Source: http://www.investopedia.com/terms/c/copyright-infringement.asp
28. Drafts
This is my draft for my
final poster. I created it
using Photoshop. I like this
draft because the colours
work well together and
the font styles are very
appealing. However, one
thing to change on the
poster would be the
background image as it is
unclear of what it is of.
