2. Long Road
Elements Of Construction
Camera - The camera work thought this music video is poor. There is no controlled
use of camera but the camera shots suited the genre of the music. Slow paced and
calm. A positive about this video is the framing. The artists are always in the
frame and never cut out.
Editing - The editing in this video has not been challenged at all but the editing
suits the genre of the music. This video consists of simple cutting and some fades
but it does suit the video.
Mise-en-scene - As you can see from the image shown, the costumes is very well
thought through as they are wearing casual smart costumes attracting their target
audience.
Research + Planning – They clearly have researhed different types of music videos
as you can eaisly relate them to any mainstream boy band i.e. One Direction and
The Vamps who usually have performance videos. This video has also been
planned well and thought through as they have taken conventions from
mainstream videos and added them to their own.
3. Commercial Imperative
The target audience for this video is clearly teenage girls. This has been
clearly shown by 3 single males singing about how they aren’t perfect and they
are so lucky to have such an amazing girl. Overall the video is not
aesthetically pleasing, so next time they should maybe think after different
settings which are more visually pleasing then rooftops. They should also
experiment with different types of editing techniques to make there video
more complex and show that they have talented skills. They should also have
an identity so people will remember this particular song.
4. Windsor Boys School
Elements Of Construction
Camera - The camera control in this music video is amazing. They have
clearly used a tripod to keep the camera still and in place. In some shots they
have hand held the camera but it suits the video.
Editing - The editing in this video has been challenged. This video consists of
a variety of different editing techniques.
Mise-en-scene - As you can see from the
image shown, the clothing is very well
thought through. The miming in this
video is well constructed as it matches
the music.
Planning – This video clearly has be
planned because of how well constructed
it is.
5. Commercial Imperative
The target audience for this video is clearly early aged adults both male and
female. This has been clearly shown by the age of actors and artists and the
genre of music. It also engages the audience in the narrative as it is full of
narrative enigmas and overall the video is aesthetically pleasing. One thing
they should also do is have an identity so people will remember this particular
music video.
6. What are the differences and
similarities between these 2
videos?
