1. The music video concept is to promote a happy lifestyle that values enjoying life and music over money based on the themes of the song "Price Tag." 2. Special camera techniques like canted angles, high and low angles along with color and slow motion effects will be used to contrast happy vs unhappy people dependent on money. 3. Costumes will be modern, casual outfits like t-shirts and jeans to reflect modern people constantly concerned with money and price tags. The singer will change outfits to avoid boring views.

1. Jessie J
Price tag
Treatment sheet 2( costume stylemake up)
By Cherry Cai

2. Concept
The theme of this song “Price tag” promotes a happy life style which suggests people to
concern less about money but enjoy our life. In addition, the song wishes people enjoy
in music as well. Therefore, I would like to use some literal interpretations as well as
some challenge ways to present a new music video of this track. Star performance,
special effects, costumes, props and editing will be used in my product.
Camera angles are extremely important for a good music video so that I aim to create
some special camera shots such as canted angle , high angle and low angle. In term of
editing, I plan to use plenty of slow motion as well as change the color of frames into
black and white, in order to suggest people who is too dependent on money is always
unhappy in life.

3. Style & Costume
The modern style is decided to use in my music video as the lyrics are talking about modern people
concerning about money everyday, they just like having price tag on them and people dose not live
happily nowadays. It is a typical modern issue ,so without hesitating , I am going to present a modern ,
fashion style of this music video.
In term of costume, I just decided the actors wearing normal outfits such as T-shirts and jeans. Because
the contact of this music video is really close to our normal life, just normal casual outfits are feasible in
this situation. But I wonder that the singer in music video will change outfits in order to avoid tiring view
of him. On the other hand, the stars in music video usually change their costumes.

4. Location
Obviously, the studio in college will be used as one of the locations because I need a blank background
to shoot the star performance part. College always can provide us the place to shoot the video where
has a blank background , special lighting and high- quality camera. Using the blank background can add
many different kinds of effects through editing, in order to create a different style of music video.
Moreover, the singer may dance in front of the blank background and then I can edit it .
The narrative part I am going to film it on the street and the park. All of them are common places in our
life so that it is convenient to film in those places.