1. A S S I G N M E N T 5
F U N C T I O N S O F A M U S I C
V I D E O
B Y H A R R Y G U N N E R
• What is the function of a music video? Add an analysis of a music video that you consider
to be the best example of the music video form. Include screen grabs with explanation as
to why you think it’s a great example.
2. F U N C T I O N S O F A M U S I C V I D E O
‘ W I T H Y O U ’ C H R I S B R O W N
• I consider Chris Browns’ song
‘With You’ to have the best
example of the music video
form as it provides the
audience with better
understanding of song,
entertains the audience by
highlighting his talents and
expresses himself.
3. T H E P U R P O S E O F M V ’ S
T O M A K E T H E A U D I E N C E R E M E M B E R T H E
S O N G
• The audience will remember this song for his unique
style of dancing and his colour changing jumper. This
is a unique identity for this particular song as it is
remembered for his colour changing jumper.
4. T H E P U R P O S E O F M V ’ S
P R O V I D E A U D I E N C E W I T H B E T T E R U N D E R S T A N D I N G O F
T H E S O N G
• At the time this song was released, Chris Brown didn’t
have a girlfriend so it's about a previous relationship,
that he was involved in, that went really well and
meant a lot to him. He probably loved this girl a lot and
he's dedicating it to all the people out there who have
someone they love. We can also tell this from the
video as he eventually meets up with a attractive girl at
the end of the video. This attracts a female audience
as he is showing that he’s single and caring.
5. T H E P U R P O S E O F M V ’ S
E N T E R T A I N T H E A U D I E N C E B Y H I G H L I G H T I N G T A L E N T S
O F T H E A R T I S T
• Throughout the video Chris Brown shows off his
dancing skills and talent for the audience to be visually
entertained. His dancing talent is different and unique
to other artists as he has his own style / trend of
dancing and people get visually entertained from this.
It’s is now a skill that Chris Brown is well known for.
