Bauer Media would be the media institution to distribute the author's magazine product because it is a large, established media company with experience distributing magazines. Bauer Media distributes similar magazines to the one the author wants to create, like Kerrang, Q-Magazine, and Mojo, which sell well and have celebrity connections. Working with the same experienced distributor as these magazines could help the author's new magazine be successful too by providing distribution across multiple countries in Europe.