media evaluation

1. What kind of institution
might distribute your media
product and why?

2. • Media institutions are organisations or companies
that produce, market and distribute media
products. These include companies suchas the BBC,
Cable News Network, Bauer Media, Warner Bros
and Disney etc.

3. Bauer media group are a successful
institution that distribute many other music
magazines including Mojo, Kerrang and Q.
All of which are hugely successful
magazines. It would be an advantage for
this company to distribute my magazine as
they have good knowledge and experience
in the industry and give my magazine a
good chance of success. They also don’t
have any other magazine like mine that
appeal to my social group or target
audience, which could suggest that either
they’d reject my magazine due to having
too little experience or accept it as a gap in
their market and a way to reach out to
even more people and make more profit.
They also publish magazines such as closer
and heat which suggest they have huge
knowledge of the market and experience to
help my magazine succeed.

4. Another institution I looked at was
DMC publishing. These are
responsible for publishing the
magazine mixmag which I mainly
mased my own product on. These
may be a good publisher to go with
because they have experience and
knowledge of dance music magazines
and the audience they have. However,
they may reject my magazine as it is
too similar to mixmag and would
offer very little variety or reach other
to any different types of audience.