1. Question 3
What kind of media institutions
might distribute your media product
and why?
2. Southern Record Distributers
Southern Record Distributers have been a distributing company for music magazines
since 1987 and have become one of Europe's largest. One of the reasons they
attracted me was because they distribute mixmag magazine’s the magazine company I
largely modelled my magazine on. Being a conglomerate in Europe means that it could
create advertisement for my magazine through word of mouth as people here that
were linking with this big company. Also it based in England which was important to
me as my target audience was British. This would be vertical integration as South
Record Distributers get subsidies of a company in a specific genre e.g. music.
