Experienced Marketing Leader with Proven Sales Results
1. FRANK J. MURPHY
27 Quail Run • Bayville, New Jersey 08721 • (732) 269-0401
fjmurphy@earthlink.net
Advertising/Marketing Manager with proven success in marketing and sales within a diverse corporate environment.
Spearheaded transformation of $4.5 billion company's image to strengthen competitive position.
Achieved 20%+ sales increase despite market decline through innovative advertising campaign.
Delivered 7.5% and 6% sales increases, respectively, via 2 major initiatives for OfficeMax.
Created and managed innovative "Max Means More" (2003) and "Entrepreneur" (2002) campaigns.
Accomplished professional with track record of handling all corporate creative activities.
• Pivotal in developing TV commercials for Kids "R" Us; oversaw all aspects of campaign from concept through production.
• As in-house liaison between merchandising and creative staff, fostered team atmosphere to reach shared goals.
• Collaborated with buyers to select featured merchandise and create artistic presentation strategy.
Effective leader adept at building teams and motivating staff to perform at peak levels.
• Managed budgets to $225 million as well as talent, photographers, production staff and creative team.
• Coordinated all aspects of photo shoots from securing authorizations for use of property to recruiting/hiring key people.
• Introduced brainstorming sessions to promote creativity, resulting in numerous innovative ideas.
Earned prestigious RAC Awards 3x. Involved in "The Look is Us" and "I Want to be a Toys 'R' Us Kid" campaigns.
Willing to relocate; open to business travel.
Associate of Applied Arts, Ducret School of Arts, Plainfield, New Jersey, 1982.
Proficient in Microsoft Word, QuarkXPress, Adobe Illustrator and Photoshop.
PROFESSIONAL EXPERIENCE
JUST CABINETS FURNITURE & MORE, Mays Landing, New Jersey 2016 to Present
Sales Associate.
• Manage customer contacts/relationships to improve customer service and to build sales volume
• Partner with design consultants; maintain clear lines of communication with management, advertising & corporate.
JENNIFER FURNITURE, Freehold, New Jersey 2008 to 2015
Sales Associate / Showroom Manager, Toms River, New Jersey (2008-2010)
• Manage customer contacts and relationships to improve customer service, build sales volume.
• Partner with design consultants; maintain clear lines of communication with management, advertising & corporate.
MARKETING INC. Marketing Manager / Consultant Bayville, New Jersey 2005 to 2008
OFFICEMAX, Shaker Heights, Ohio 2000 to 2005
$4.5 billion office supplies/furniture retailer with 1,000+ stores worldwide
Director of Creative
• Recruited as catalyst charged with energizing all creative functions; updated company's "look" to drive sales.
• Directed $225 million budget, 2 mgrs, 4 sr. designers, 3 copy people, admin, support & 8 graphic production artists.
• Developed strategies to address consumer/business needs and provided creative vision for all advertising activities.
• Coordinated activities of advertising agency in development of broadcast/radio promotional pieces.
TOYS "R" US / KIDS "R" US, Paramus, New Jersey 1986 to 2000
Multibillion-dollar global retailer of children's toys and clothing
Advertising / Creative Manager (1993-2000)
• Promoted to direct all creative/advertising strategies for 1,400+ stores in US, Canada, UK and Far East.
Managed budgets to $26 million, 3 art directors, 2 copy directors, sign/advertising coordinator and production person.
Collaborated with outside agency to develop media commercials.
• Recognized with prestigious RAC Awards in 1992 and 1995 for Kids "R" Us calendars.