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Career Highlights

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Over 15 years of proven experience in business development, event management and marketing in highly competitive industry markets. A proven producer of sales and profit with ability to secure new business while creating brand awareness through strategic marketing plans. Initiates and manages cross-functional teams, associate relations and projects. A high-energy leader with distinctive people skills.

Career Highlights

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Terri Newby
1104 Pine IslandCourt,MiddleburgFL32068 terrinewby@hotmail.com (386) 316-6477
_____________________________________________________________________________________________________________________
Business Development / Marketing Manager / Production Manager
Over 15 years of provenexperience in business development, event management and marketing in highlycompetitive industry
markets. A provenproducer ofsales andprofit withabilityto secure new business while creatingbrandawareness through
strategic marketing plans. Initiates and managescross-functional teams andprojects. A high-energyleader with distinctive
people skills.
CORE COMPENTENCIES
Strong interpersonalskills
Strong manager / teamleader
Planning / organizing
Recruiting / training
Conflict resolution
Critical thinking / decision-making
Corporate communication
Business development
Advertising / marketing
Effective under pressure
Business development
Contract negotiation
Multi-tasker / Self-starter
Result-oriented
Project management
CAREER HIGHLIGHTS
8/12–Present Branch Marketing Manager – Home Depot Interiors, Jacksonville, FL
 Serve as districtmarketingcontactprovidingregional publicrelations support,brand awareness and serviceprovider
relationshipswhileincreasingdepartmental and company sales goals.
 Hire, manage, and train In-Store marketing representatives to assistin meeting company appointment setting goals,
districttargets and sales quotas.
 Maintain strongrelationshipswith retail associates and department heads of The Home Depot to continually improve
marketing, brand awareness and customer experience promoting Home Depot Interior’s products and services.
 Work closely with branch sales manager and local storemanagement to increaseboth sales,storeand In-Store
connectivity resultingin increased market sales.
 Organizeand/or participatein local and regional storemarketingevents; supportcompany marketing and sales goals
for Jacksonvilledistrict.
 SUCCESS: Responsible for 178% growth in one year. ($776,177 – 2012 vs. $1,388,929 – 2013)
9/09–12/11 Full-Time BAS Supervision & Management – Daytona State College, Daytona Beach, FL
 Upper-level coursework Supervision & Management programeffectively broadening knowledge in applied management
practices,businessoperations,business ethics,employer & employ relations,human-resourcemanagement, etc.
 SUCCESS: Graduated with honors.
7/11-11/11 Marketing Consultant - Wahoos Fish Taco, Honolulu, HI
 Conducted SWOT analysis asstrategic planningtool helpingto identify key issues to focus on. (Strength, Weakness,
Opportunities & Weaknesses) Worked alongsideowners and implemented marketing strategies to increasebrand
awareness and revenue.
 Analyzes industry trends, development and competition to create a marketing plan.
 Consults clients on business-developmentand marketing strategies.
 Formulated and implemented innovativemarketing plan(s) trackingperformanceto achievecompany
objectives and organization effectiveness.
 Clientwas ableto achieve brand awareness,increased traffic and increasecash-flow.
Terri Newby page 2
2/08-11/09 FL Outside Events Manager - Bath Fitter, Daytona Beach, FL
 Developed a charter outside events position & department from ground floor in an effort to increasebrand
awareness and sales.
 Plan and facilitatespecial events,negotiate and obtain leases for mall displays,tradeshows & events.
 Manages daily activities of the outside events department and staff.
 Implemented departmental work-flows to increaseefficiency and production.
 Recruit, manage, evaluateand train 10-13 event employees in compliancewith company guidelines.
 Created employee satisfaction and loyalty through positivecoachingand management practices.
 Relied on experience and judgment to plan and accomplish company and departmental
 SUCCESS: Increase overall sales by $420,000 first year through outside events and $1.2 million the second.
1/07-11/07 Account Manager – YellowBook, Bunnell, FL
 Consultwith small to medium sizebusiness owners about their onlineand printadvertising marketingneeds.
 Prospect for new business by identifyingand qualifyingleadsgenerated from cold-calling,networking,marketing and
referrals.
 Prepare marketing proposals,customer presentations based upon clients’needs and goals.
 Serviced both prospective and existingclients deliveringthepinnacleof customer service.
 Consistently met and exceeded personal and departmental sales goals.
 Exhibited and practiced excellenttime-management skills, prepared detail-oriented forms and invoicing.
 Handleand resolvecustomer requests and complaints in a diplomaticand timely manner.
8/04 - 6/06 Production Coordinator - Fidelity Press, Orlando, FL
• Distributework orders,schedules proposed completion dates of projects to be produced.
 Compiles reports on project(s) progress,production schedules,confers with cross -functional teams and sales staff to
ensure deadlines arebeing maintained.
 Liaison between the salesperson and the plantassuringtheproduct meets both company and customer quality standards
managingprojects from start to finish.(50-75 projects on average daily)
 Maintain job tracker and job jacket systems,report project status,budget and vendor performance to production team,
management and clients.
 Proofread internal order forms and copy in all stages of production for accuracy avoidingcostly errors.
 Established and maintained effective, tactful and courteous workingrelations with employees, customers and vendors.
9/02 - 7/04 Sales Executive, Clear Visions Inc. - San Antonio, TX
• Market company products and services to existingand prospective clients whilesecuringclientrelationships.
 Cultivates clientrelationships and clientloyalty by offering technical advice,pricequotes,stellar customer service,
samples and budget consultation.
 Obtain customer job specificationsin completedetail resultingin accurate,timely estimates . Review estimates and job
orders for completeness/accuracy before delivery to customer to avoid costly errors.
 Accountable for maintainingand expandingannual profitablesales for organization sales goals.
 SUCCESS: Built new client base from $0 to yield $70M/month.
7/01 - 6/02 Sales Executive, Edward Enterprises - Honolulu, HI
• Market company products and services to existingand prospective clients whilesecuringclientrelationships.
 Cultivates clientrelationshipsand clientloyalty by offering technical advice,pricequotes,stellar customer service,
samples and budget consultation.
 Obtain customer job specificationsin completedetail resultingin accurate,timely estimates. Review estimates and job
orders for completeness/accuracy before delivery to customer to avoid costly errors.
 Accountable for maintainingand expandingannual profitablesales for customer base and organiza tion sales goals.
• SUCCESS: Grew existing client base by 200% and developed new client relationships to sales of $1MM.
Terri Newby page 3
9/98 to 7/01 Sales Executive, Hagadone Printing Company - Honolulu, Hawaii
• Market company products and services to existingand prospective clients whilesecuringclientrelationships.
 Cultivates clientrelationshipsand clientloyalty by offering technical advice,pricequotes,stellar customer service,
samples and budget consultation.
 Obtain customer job specificationsin completedetail resultingin accurate,timely estimates. Review estimates and job
orders for completeness/accuracy before delivery to customer to avoid costly errors.
 Accountable for maintainingand expandingannual profitablesales for customer base and organization sales goals.
• Increased Sales 30%to $1.6MM a year quickly becoming one of company’s top producers.
EDUCATION
BAS Supervision & Management degree, Daytona State College (Honor Graduate)
A.S. Graphic Art & Advertising, Daytona Beach Community College
Ad

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Career Highlights

  • 1. Terri Newby 1104 Pine IslandCourt,MiddleburgFL32068 terrinewby@hotmail.com (386) 316-6477 _____________________________________________________________________________________________________________________ Business Development / Marketing Manager / Production Manager Over 15 years of provenexperience in business development, event management and marketing in highlycompetitive industry markets. A provenproducer ofsales andprofit withabilityto secure new business while creatingbrandawareness through strategic marketing plans. Initiates and managescross-functional teams andprojects. A high-energyleader with distinctive people skills. CORE COMPENTENCIES Strong interpersonalskills Strong manager / teamleader Planning / organizing Recruiting / training Conflict resolution Critical thinking / decision-making Corporate communication Business development Advertising / marketing Effective under pressure Business development Contract negotiation Multi-tasker / Self-starter Result-oriented Project management CAREER HIGHLIGHTS 8/12–Present Branch Marketing Manager – Home Depot Interiors, Jacksonville, FL  Serve as districtmarketingcontactprovidingregional publicrelations support,brand awareness and serviceprovider relationshipswhileincreasingdepartmental and company sales goals.  Hire, manage, and train In-Store marketing representatives to assistin meeting company appointment setting goals, districttargets and sales quotas.  Maintain strongrelationshipswith retail associates and department heads of The Home Depot to continually improve marketing, brand awareness and customer experience promoting Home Depot Interior’s products and services.  Work closely with branch sales manager and local storemanagement to increaseboth sales,storeand In-Store connectivity resultingin increased market sales.  Organizeand/or participatein local and regional storemarketingevents; supportcompany marketing and sales goals for Jacksonvilledistrict.  SUCCESS: Responsible for 178% growth in one year. ($776,177 – 2012 vs. $1,388,929 – 2013) 9/09–12/11 Full-Time BAS Supervision & Management – Daytona State College, Daytona Beach, FL  Upper-level coursework Supervision & Management programeffectively broadening knowledge in applied management practices,businessoperations,business ethics,employer & employ relations,human-resourcemanagement, etc.  SUCCESS: Graduated with honors. 7/11-11/11 Marketing Consultant - Wahoos Fish Taco, Honolulu, HI  Conducted SWOT analysis asstrategic planningtool helpingto identify key issues to focus on. (Strength, Weakness, Opportunities & Weaknesses) Worked alongsideowners and implemented marketing strategies to increasebrand awareness and revenue.  Analyzes industry trends, development and competition to create a marketing plan.  Consults clients on business-developmentand marketing strategies.  Formulated and implemented innovativemarketing plan(s) trackingperformanceto achievecompany objectives and organization effectiveness.  Clientwas ableto achieve brand awareness,increased traffic and increasecash-flow.
  • 2. Terri Newby page 2 2/08-11/09 FL Outside Events Manager - Bath Fitter, Daytona Beach, FL  Developed a charter outside events position & department from ground floor in an effort to increasebrand awareness and sales.  Plan and facilitatespecial events,negotiate and obtain leases for mall displays,tradeshows & events.  Manages daily activities of the outside events department and staff.  Implemented departmental work-flows to increaseefficiency and production.  Recruit, manage, evaluateand train 10-13 event employees in compliancewith company guidelines.  Created employee satisfaction and loyalty through positivecoachingand management practices.  Relied on experience and judgment to plan and accomplish company and departmental  SUCCESS: Increase overall sales by $420,000 first year through outside events and $1.2 million the second. 1/07-11/07 Account Manager – YellowBook, Bunnell, FL  Consultwith small to medium sizebusiness owners about their onlineand printadvertising marketingneeds.  Prospect for new business by identifyingand qualifyingleadsgenerated from cold-calling,networking,marketing and referrals.  Prepare marketing proposals,customer presentations based upon clients’needs and goals.  Serviced both prospective and existingclients deliveringthepinnacleof customer service.  Consistently met and exceeded personal and departmental sales goals.  Exhibited and practiced excellenttime-management skills, prepared detail-oriented forms and invoicing.  Handleand resolvecustomer requests and complaints in a diplomaticand timely manner. 8/04 - 6/06 Production Coordinator - Fidelity Press, Orlando, FL • Distributework orders,schedules proposed completion dates of projects to be produced.  Compiles reports on project(s) progress,production schedules,confers with cross -functional teams and sales staff to ensure deadlines arebeing maintained.  Liaison between the salesperson and the plantassuringtheproduct meets both company and customer quality standards managingprojects from start to finish.(50-75 projects on average daily)  Maintain job tracker and job jacket systems,report project status,budget and vendor performance to production team, management and clients.  Proofread internal order forms and copy in all stages of production for accuracy avoidingcostly errors.  Established and maintained effective, tactful and courteous workingrelations with employees, customers and vendors. 9/02 - 7/04 Sales Executive, Clear Visions Inc. - San Antonio, TX • Market company products and services to existingand prospective clients whilesecuringclientrelationships.  Cultivates clientrelationships and clientloyalty by offering technical advice,pricequotes,stellar customer service, samples and budget consultation.  Obtain customer job specificationsin completedetail resultingin accurate,timely estimates . Review estimates and job orders for completeness/accuracy before delivery to customer to avoid costly errors.  Accountable for maintainingand expandingannual profitablesales for organization sales goals.  SUCCESS: Built new client base from $0 to yield $70M/month. 7/01 - 6/02 Sales Executive, Edward Enterprises - Honolulu, HI • Market company products and services to existingand prospective clients whilesecuringclientrelationships.  Cultivates clientrelationshipsand clientloyalty by offering technical advice,pricequotes,stellar customer service, samples and budget consultation.  Obtain customer job specificationsin completedetail resultingin accurate,timely estimates. Review estimates and job orders for completeness/accuracy before delivery to customer to avoid costly errors.  Accountable for maintainingand expandingannual profitablesales for customer base and organiza tion sales goals. • SUCCESS: Grew existing client base by 200% and developed new client relationships to sales of $1MM.
  • 3. Terri Newby page 3 9/98 to 7/01 Sales Executive, Hagadone Printing Company - Honolulu, Hawaii • Market company products and services to existingand prospective clients whilesecuringclientrelationships.  Cultivates clientrelationshipsand clientloyalty by offering technical advice,pricequotes,stellar customer service, samples and budget consultation.  Obtain customer job specificationsin completedetail resultingin accurate,timely estimates. Review estimates and job orders for completeness/accuracy before delivery to customer to avoid costly errors.  Accountable for maintainingand expandingannual profitablesales for customer base and organization sales goals. • Increased Sales 30%to $1.6MM a year quickly becoming one of company’s top producers. EDUCATION BAS Supervision & Management degree, Daytona State College (Honor Graduate) A.S. Graphic Art & Advertising, Daytona Beach Community College