Tommy Guthrie is seeking a position that utilizes his strong organizational, communication, and customer service skills. He has over 30 years of experience in marketing, advertising, and media planning for retail companies. His accomplishments include managing multi-million dollar budgets, negotiating production contracts, and advising company leaders on marketing strategies.

1. TOMMY GUTHRIE
637 Williamson Rd., Unit 306, Mooresville, NC 28117
tguthrie17@yahoo.com (843)303-6642
OBJECTIVE
What I Bring To Your Company: Integrity. Drive. Experience. Loyalty.
I want to obtain a position where I can utilize my strong organizational skills, attention to detail, and ability to work well with people.
I can conceptualize quickly and creatively to effectively execute any task at hand.
ACCOMPLISHMENTS
• Employed solid communication, organization, customer relation and problem-solving skills to bring together a diverse group of
staff and outsource partners to work as a team to achieve mutual success.
• Utilized a combination of fairness and tenacity with an “It shall be done” spirit.
• Worked independently to manage simultaneous projects and deadlines.
• Managed in-house team of media personnel and graphic designers to execute the delivery of a marketing and
advertising plan for major regional retailers.
• Maintained fiscal responsibility and administration of annual multi-million dollar budgets.
• Produced, directed, written and placed broadcast media including television, radio and corporate film presentations
• Directed print production and fulfillment of newspaper preprints, ROP, direct mail, POP and more.
• Negotiated and purchased all facets of print and website production including creative, photography, and
electronic imaging.
• Designed, written/edited copy for sale catalogs, newsletters, policy manuals, radio/TV scripts, and social media, relying heavily
on Adobe Creative Suite and Microsoft Office.
• Written and disseminated press releases and follow-up coordination of media events and press conferences.
• Advised and communicated with company owners, officers, department heads, managers, sales associates, etc. about
marketing initiatives, advertising campaigns and sales events.
PROFESSIONAL EXPERIENCE
Food Lion, Salisbury, NC May 2012 – May 2015
Broadcast and In-Store Advertising Specialist
• Work with internal marketing team and ad agency on planning and execution of Food Lion’s $21M broadcast media and creative
budget plus $3.6M in-store signage and décor programs in support of Food Lion’s brand strategy and marketing initiatives.
Piggly Wiggly Carolina Co., Inc., Charleston, SC April 2005 – May 2012
Advertising Manager
• Establish and execute marketing plan and administration of circular and sign advertising program for 103-store retail grocery
chain located in South Carolina and Georgia.
• Redesigned Piggly Wiggly weekly newspaper circular to appeal to a wider and more lucrative demographic.
New South Marketing, Columbia, SC July 2000 – April 2005
Marketing/Advertising Consultant
• Marketing/advertising consulting specializing in market planning, budgeting and execution of creative
concepts, design, production and media placement for print and broadcast.
• Advised Samuels Jewelers, a 100+ store retail jeweler on budgeting, ad scheduling, placement, creative and

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production. Results were increased sales and market share.
• Worked in the role of corporate Marketing Director for Anne Penman Laser Therapy, national franchiser of
smoke cessation clinics on budgeting, ad scheduling, placement, creative and production. Company grew
from three franchises to 31 in nine months.
A. A. Friedman Co., Inc., Augusta, GA April 1984 – July 2000
Advertising Director
(DBA - Friedman's/Marks & Morgan Jewelers)
• Establish and execute marketing plan and administration of advertising program for 137-store retail jewelry chain located in ten
Southeastern states.
• Reduced Friedman’s Jewelers annual newspaper budget over 65% by streamlining and targeting
circulars and eliminating ROP to save and redistribute budget to broadcast media. The results
included an increase in store sales and saved advertising costs.
• Incorporated marketing plan and advertising execution for Friedman’s Jewelers name change to Marks and
Morgan Jewelers. Results were increased sales and market share.
• Transitioned Friedman’s Jewelers from conventional, antiquated graphic design and production techniques to
computer-based design and digital imaging beginning in 1991.
SKILLS
Proficient in PC and Macintosh applications including Adobe Creative Suite (InDesign, Illustrator, Photoshop, etc.), Microsoft
Office Suite (Word, Excel, Publisher, Power Point, etc.), Outlook and more.
EDUCATION
BA Journalism (Advertising/Public Relations Sequence) 1980 University of South Carolina, Columbia, SC
References Available upon request.