1. RACHEL FYFFE RUSSELL
(949) 424-4742 rachelfyfferussell@gmail.com linkedin.com/in/rachelfatbox
An effective senior level sales and new business development director skilled and knowledgeable in all aspects of
sales, account, client, and project management. Proven ability to identify and capitalize on emerging industry
trends, market opportunities and technologies.
PROFESSIONAL EXPERIENCE
FAT BOX INC. Laguna Beach, CA
BUSINESS DEVELOPMENT SENIOR DIRECTOR JANUARY 2008 – JULY 2016
• Drove lead generation, selling video, animation, and digital media services, proposal and project scope
development, contract negotiations and closing the deal for such clients as: Siemens, HomeGoods, Neutrogena,
Autodesk, Cisco, Allergan, and St. Jude Medical.
• Led company growth pulling in the largest multiple project deal of $500,000 with a Fortune 500 company.
• Managed and maintained customer base while penetrating new market opportunities and generating a 40%
increase in sales.
• Prospected new business opportunities with companies regionally, nationally and internationally. Responsible for
gaining and renewing approved vendor contracts with such clients as: Abbott, Oracle and Ross Stores.
• Developed strategic partnerships with clients, vendors, suppliers and talent to optimize creative and production
results.
FAT BOX INC. Redwood City, CA
SALES & COMMUNICATIONS MANAGER MAY 2000 – DECEMBER 2008
• Analyzed and evaluated environment to understand and further develop client needs to develop and approve
project scope, creative briefs, proposals, contract negotiations and project management.
• Supervised and trained a sales team of 8 Executive Producers on how to prospect, cold call and present the various
services the company offers to clients within every vertical of business.
• Achieved 100% of $1,000,000 revenue goal from January 1998 – January 2007.
• Communicated and managed all individuals and teams throughout the production process to ensure the company’s
brand positioning, narrative and voice were articulated through digital media.
FAT BOX, INC. Redwood City, CA
EXECUTIVE PRODUCER/PRODUCER JANUARY 1995 – MAY 2000
• Managed daily operations of staff across sales, marketing, business development, production and strategic
planning. Produced videos for clients covering every vertical of business: high-tech, healthcare, consumer,
entertainment, travel and leisure.
• Served as an internal and external spokesperson for the company as an experienced presenter for the company and
sales leader in the company. Met with such clients as The Gap, Cepheid, and Petsmart to discuss production
services, creative, budget, define project scope and the details needed to get the production done.
• Produced numerous video productions live action and animations. Responsible to hire, coordinate and work with
talent, storyboard artist, scriptwriter, location scout, crew, gather permits, craft services, wardrobe, animators,
editors and client.
STRENGTHS:
• Highly motivated, effective manager, proficient in Microsoft Office, PowerPoint, Adobe Creative Suite,
knowledge of Salesforce, hunter mentality with a competitive spirit, self-starter, entrepreneurial, organized,
excellent at multitasking, attentive to detail, creative thinker, thrives in a fast-paced environment, professional,
positive attitude, and a relationship-builder.
• End-to-End management of projects from start to finish, managed different teams across the organization – sales &
marketing, writers/research, creative teams, producers/directors, cinematographers, editors, animators, on-camera,
voice talent, and client relationships.
PRIOR EMPLOYMENT EXPERIENCE INCLUDES:
• Sales and Business Development Executive roles within the magazine/publication industry and Home & Garden
tradeshow management industry.
EDUCATION: UNIVERSITY OF THE PACIFIC Stockton, CA – Bachelor of Arts, Communications