1. KRISTEN L. FASULO
1 Pauls Place, Middletown, New Jersey, 07748
732.673.4733 • KFasulo1@gmail.com
PROFESSIONAL EXPERIENCE
The Children's Place | Email Marketing Coordinator (December 2015 – Present, Secaucus, NJ)
• Oversee daily execution of promotional email campaigns across all business avenues. Ensure accurate and on
time campaign delivery
• Analyze and report on all campaign results
Markel Corporation | Marketing Specialist (July 2012 – December 2015, Red Bank, NJ)
• Market Forecasting: I track client, associate, and product data and production by running and analyzing daily
reports in Qlikview. In my reports, I showcase trends in the marketplace, growth, and areas of focus.
Competitive analysis and forecasting on our products, and clients.
• Communication: Collaborate with the Northeast underwriting teams to produce monthly newsletters, e-blasts
and bulletins that focus on elevating communication with our producer base regarding our new products and
existing product enhancements.Assist producers with Client Services. Ensure submissions are cleared
accurately by analyzing, researching and solving the request. Execute producer agreements and contracts all
while obtaining necessary information to appoint new wholesale clients. I prepare presentations for our
underwriters to present our products on sales visits, and assisting with business development with scheduling
and follow-up. I produce both electronic and physical marketing materials of all products via the adobe suite. I
am the main hub for communication through many different channels concerning products, office closures,
newsletters, and e-blast. Experience in video filming and editing.
• Event Planning: Successfully plan client appreciation events and product fairs by ensuring the event is
informative and engaging. Select venue, menu’s, and sign contracts. Compose invite list, design and send
invitations, track RSVP responses, prepare marketing materials, and arrange entertainment/travel
accommodations.
• Database Maintenance: Accurately maintain our Database for over 200 store fronts and 2,000 clients.
Functions include updating contacts, keeping producer information current, assigning product authorizations,
and assigning underwriters to the appropriate client.
A|X Armani Exchange | Freelance Marketer (Fall 2011 - Winter 2012, New York City, NY)
Assisted the marketing team, responsible for creating weekly competitive landscape reports, Updated
Facebook store locations. Compiled a presentation that compared competitors' Facebook shop, access and
language options. Edited and updated International and National mall marketing contact lists for marketing
materials. Assisted with the Coordination of International Buyers Week. Prepared seasonal packets mail send
outs of new 2012 Spring line to all domestic and international stores to drive in-store and E-comm traffic.
Helped with Invoice organization. Monthly binder reports of advertisements launched in magazines.
Researched and compared fashion blog sites for E-comm, made visual boards for the Marketing team to
discuss the new A|X Banners on website and new promotions for re-targeting and acquisition.
Discovery Data | Marketing Assistant (Spring 2012, Eatontown, NJ)
EDUCATION
Monmouth University, West Long Branch, NJ
Bachelor of Science in Marketing/Management; Graduated: May 2012 Cumulative GPA: 3.4
COMPUTER AND SOCIAL MEDIA SKILLS
Microsoft Office,Adobe Suite: (Photoshop, Illustrator, Bridge, and Indesign), SEO/SEM, Google Adwords, Google
Analytics, Instagram, LinkedIn, Facebook, Pinterest, Salesforce, Exact Target, Return path.
ACTIVITIES & ASSOCIATIONS

2. Managed a Soup Kitchen- Soup D’ Shore a Monmouth University Soup Kitchen in Long Branch, NJ
Muscular Dystrophy Association,Volunteer (1995- Present)