The document evaluates the visual design of an album cover. It discusses the layout, image, texture, shape, and use of language. Positives include the uncluttered layout, representation of genre in the image, use of multiple textures, and simple square shape. Negatives are the lack of additional information, inclusion of more items in the image, use of more than two textures, and limited room for creativity with the square shape. The language is positive by relating the album title to the main track but negative by not including more text like the artist's name or quotes.

1. Visual Language Evaluation
Layout:
There are some positive and negative points to the evaluation of the layout, the first positive point is
that the layout of the front design is spacious and is not cluttered which means when the audience is
considering purchasing the item it is clear who the artist is from the image and it is clear what the
album is called. A negative point on the layout is that there perhaps isn’t enough information on the
front cover of the digi pack; this means that there is just an image and the title of the album and
perhaps the audience would have required more information than that.
Image:
The main image on the front of the design has some positive and negative features; the first positive
point on the image is that it represents the genre of through the lighting, the position of the artist and
the expression from the artist. This will help the audience be persuaded to purchase an album in that
particular genre. A negative point of the image is that perhaps it doesn’t include enough items in the
image which could have helped to catch the audience’s eye.
Texture:
There are some positive and negative points to the texture of the digi pack; there are only two
textures to the digi pack. The first positive point is that there is more than one texture such as the
image and then the text; this helps the audiences to be more attracted to the front cover of the digi
pack. The negative point to the texture of the digi pack is that perhaps there should have been more
than two so that the audiences can be more attracted to the album.
Shape:
The shape of the digi pack have been evaluated with both positive and negative points, the first
positive point is that the shape is in a simple square shape so that the design on the front does not
get cluttered from a strange shape. The negative issue is that the square shape does not leave much
room for creative purpose.
Use of Language:
The use of language has some positive aspects as well as negatives, the first positive point is that the
name of the album is “Home At Last” which is also the name of the main track, this is positive as the
name relates to the expression in the artists face that she is pleased to be home. The negative issue

2. is that there is perhaps not enough language on the front cover such as the artists name and perhaps
quotes from magazines, for example “simply outstanding”.