1. Erico Rui U. Marin
Graduate of BS Tourist and Masters in Corporate Management
Centro Escolar University / University of Asia and the Pacific
I am Erico Rui Marin, have gained 10 years work experience in Sales at various FMCG
companies ( Splash Corporation, PTC Company, Delfi Marketing Inc. ) for both food and
non-food divisions “ Modern Trade and General Trade Accounts “. Gaining the
competencies of a critical thinker, excellent strategic planner, excellent business
analytical skills, coaching skills.
Have personally handled the following accounts:
Address:
2155 Sobrieded Extension
Sampaloc Manila, Philippines
Telephone:
Home: (63) (02) 731-9609
Mobile: 0917-5744152
E-mail address:
stourfen2003@yahoo.com
eumarin@splashcorp.com
PERSONAL BACKGROUND:
Date of Birth:November 04,1982
Height: 5’10”
Place of Birth: Manila, Philippines
Citizenship: Filipino
Religion: Roman Catholic
Key Strengths and Competencies:
• Implementing promotional activity for both national and regional.
• Conceptualizing and creating Regional Promotional activity that is suited for the
Specific area.
• Inventory management.
• Strong negotiation skills (Persuasive Selling).
Shopwise & Rustans Supermarket SNR Membership Shopping South Star Drug
Waltermart Supermarket Hi-Top Supermarket CSI
Metro Gaisano Supermarket Landmark Supermarket Sta Lucia Department Store
Metro Gaisano Department Store Landmark Department Store Sta Lucia Supermarket
Uni-mart Supermarket Lianas Supermarket Ever Supermarket
Cash and Carry Supermarket Cherry Supermarket Ever Department Store
Makati Supermarket NE Supermarket Magic Group
General Trade Accounts

2. • Analytical Thinker.
• Organized and well equipped with trade marketing competencies.
• Practices high Integrity
• Capability to Spot potential opportunities in the trade.
• Have a proven track record on sales performance and coaching skills.
Job Experience:
Splash Corporation ( October 19 2011 – Present )
Position: Team Leader ( Modern Trade Accounts ) Luzon Area
Job Description:
• Leading the Luzon area and coaching them for all negotiations and spotting
opportunities.
• Assuring the achievement of the sales objective.
• Managing the Inventory and Stock availability for both Distributor and Account.
• Conceptualizing the promotional activity needed for each account, thus
negotiating them with the less cost. And generates high sales impact.
• Aligning the company’s long tern objective and the monthly objective of the
group.
• Assuring the placement of the right product mix per account and stock inventory
to avoid experiencing OS in the trade.
Career Highlights at Splash Corporation
• Have managed to increase company profitability by decreasing spending and still
maintaining the growth by the realization of the CTSR policy.
• Have engaged pilot activity that was implemented only in shopwise. And was
acknowledge to be a best practice, and was implemented nationwide.
• Have been assigned to lead the 2013 budget planning for total Modern Trade.
• Have been assigned to equip and train new hired sales personnel with regards to
strategies and situational settings with negotiations.
PTC Commercial Corporation ( March 2011 – September 2011 )
Position: Sr. Account Manager
Job Description:
• Handle and manage Key Accounts.
• Conduct planning and strategize on how to create sales.
• Move out plans for the product.
• Make sure that everything is implemented on what the company directions are.
• Never settle for less.
• Goal oriented.
Career highlights at PTC

3. • Have increased their average month sales by 100%. Coming from an average
sales of 3.5m / month to a minimum of 7M per month and have hit a high of 12M
Delfi Marketing Inc. ( 2006 – 2011 )
Position: Key Account Specialist (Supervisorial Level)
Job Description:
• Handle and manage Key Accounts.
• Conduct planning and strategize on how to create sales.
• Move out plans for the product.
• Goal oriented.
• Working closely with my people to achieve the goal of the company.
Career Highlights at Delfi Marketing
• Have been promoted from a regular sales personnel to a key account supervisor
• Have been awarded as one of the best salesman last 2008
• Have a proven track record on sales performance.
Schools Attended:
Elementary: Holy Trinity Academy
Year: 1989-1995
High School: Holy Trinity Academy Year: 1995-1999
College: Major: Year:
University Of Asia and
Pacific
Centro Escolar University
Technological Institute of
the Philippines
National University
Masters in Corporate
Management
BS Tourism
Electrical Engineering
Electrical Engineering
2014 - Present
2003 - 2006
2002 – 2003
1999 – 2002
Reference:
Upon Request