1. NAOMI NEWLAND
H: 124 Broomfield Ave, Worthing, West Sussex BN14 7SE
E: naominewland@hotmail.com
T: 07717 842 448
PROFILE
A person of action and results, I bring a zest for life to my work, achieving outstanding sales and business growth
while developing strong relationships with colleagues and customers alike. Goal-oriented and entrepreneurial in
spirit, I have fulfilled a range of roles in the sales arena for leading brands and have developed core skills in sales,
business development, marketing and customer relations. Known for being fun, hardworking and resilient, I have
a natural ability to engage and influence people. I am now am keen to work in a Sales Advisor role within the
house building sector.
SKILLS & AREAS OF EXPERTISE
•• Sales: I have met or exceeded all sales targets for the last 18 years. Possessing expert sales skills, from
cold-calling to closing deals, I have an outgoing, confident nature and am infectiously competitive; in 2
years as Account Executive with Coca Cola, I progressed from No. 66 to No. 1 in the UK. I engage
effectively and build trust with potential clients over the phone and face-to-face.
•• Liaising with prospective and existing customers: Personable and professional with excellent client facing
skills, I have previously visited 160 clients per month face-to-face. Experience of managing major
accounts including with Asda and Tesco.
•• Business development: Relentless in pursuing business growth, in 2013 I applied a range of networking
and cold calling strategies to break through to the NHS with a new product, building credibility and
ultimately securing this key account despite significant barriers.
•• Purchasing incentives, marketing, trade events and promotions: I have marketed and promoted services
via a range of means to target markets with success. In the last 3 years, I have instigated, organised and
managed large events, gaining support from leading brands. I also use Mailchimp to distribute marketing
letters.
•• Administration and IT: Organised and efficient, I create well ordered environments and manage all paper
work accurately. I have excellent IT skills including the use of MS Office; Word, Excel, PowerPoint and
Outlook.
•• Idea generating: I have a real ability to notice opportunities and take action to pursue them. With Coca
Cola, I introduced of a new way of selling an existing product with excellent results.
•• Leadership: My ability to achieve record sales levels has led to receiving promotions and managing
teams of up to 10 sales representatives. High levels of motivation are balanced with an approachable
personality and a real desire to see others progress their own career. An accomplished teacher and
coach, I understand how to achieve positive change in others.
EXPERIENCE
Self-employed ventures 2011–present BUSINESS START UP & DEVELOPMENT
During this time, I have enjoyed raising a young family and have also started and developed my own businesses
at the same time. All ventures have been from a standing start and have been profitable, involving:
•• Coaching and training others: Became a qualified Hypnobirthing teacher in 2010 and went on to train
over 200 couples who I sourced using social media and networking. In 2012, I became a BabyCalm and
ToddlerCalm teacher, training parents in essential parenting techniques.
•• Achieving groundbreaking new business: In 2013, against a background of expenditure cuts, I presented
a proposal to the NHS to save £1.2m and won approval from the NHS to train over 100 midwives. This
High Performing
Sales professional

2. paved the way for Hypnobirthing to be rolled out across the region as an option for all couples and is now
part of the services offered to parents.
•• Events & business development - Uflourish: A Pregnancy and Parenting companion site, I formed this
business in 2012 as an umbrella to formally advertise all my services to date. I organise, promote and
manage a pregnancy information events service, organising 8 events to date. In 2015, I attracted in
excess of 250 new business advertisers / exhibitors including John Lewis and JoJo Maman Bebe as well as
receiving over 1000 visitors through the doors per event, using a range of social media and sales
techniques to achieve this.
Coca Cola Enterprises Ltd. 2010-2011 MERCHANDISING SALES MANAGER
In recognition of performance as Top Performer, was offered promotion to this managerial role, with key
achievements including:
•• In charge of 10 sales representatives, I managed the merchandising sales for Coca Cola in South East –
London, Sussex, Hampshire and Surrey, major clients including Tesco, Asda, Sainsbury’s and Morrison’s
•• Created an empowered and motivated team through effective leadership, regular communication and
goal setting. Managed all aspects of recruitment and selection, making sure the best talent was hired
and nurtured through training and development - many staff were subsequently promoted
•• Introduced a new system on Excel which made it easier to accurately identify growth opportunities; the
success of which led to its nationwide roll out across 110 sites
Coca Cola Enterprises Ltd. 2006-2010 ACCOUNT EXECUTIVE
Achieved status as ‘No. 1 Performer’ in the UK in 2009 through:
•• Initiated and implemented the strategy of installing temporary and permanent coolers in a
groundbreaking seasonal way which had never been tried before
•• Developed a proposal with clear ROI which was approved by Coca Cola Management to work in
partnership with merchandisers to maximise sales, including recruiting and training their staff
•• This close collaboration with customers led to developing unusually strong relationships with customers
and the chance to influence at all levels and within all departments - ultimately achieving significant
additional Gross Profit for the business
Coca Cola Enterprises Ltd. 2004-2006 SALES REPRESENTATIVE
Overseeing the territory management of 600 vending machines with the remit to improve profitability:
•• Negotiated vend price increases across 100% machines
•• Identified 140 unprofitable vend machines and withdrew them – requiring skilful communication and
influencing skills to maintain the relationship whilst withdrawing business
•• Developed key account strategy for top 50 customers, optimising their revenue within this competitive
market through effective account management
•• Effective cold calling in 2005 led to personally selling and overseeing the installation of 62 incremental
vending machines – adding an extra 7000 profitable cases to the territory per annum
•• Selected to represent the business on the ‘Business Connection Local Panel’, was an active member of
the annual conference task force and took part in a scheme to share industry knowledge with schools
Earlier Experience
Impulse 2003-2004 SALES DEVELOPMENT REPRESENTATIVE
Asia Pacific, Americas and Australasia 2002-2003 INTERNATIONAL TRAVEL & WORK
Impulse 2001-2002 SALES DEVELOPMENT REPRESENTATIVE
Zedvale Direct Sales PTY Ltd TEAM LEADER
Sydney Organising Council of the Olympic Games 2000 OFFICE COORDINATOR
Engineering Project Management Services Ltd 1998-2000 OFFICE ADMINISTRATION MANAGER
Velo Packaging Ltd 1996-1998 SALES & MARKETING COORDINATOR
EDUCATION & TRAINING
Training 2012 BabyCalm and ToddlerCalm Teacher Course
Training 2010 Hypnobirthing Teacher Course
Training 2009 Managing people Course
If selected, details of excellent references can be provided at interview.

3. Worthing Sixth Form College 1996 2 A levels & 1 AS level – Grades B, C, E
Durrington High School 1994 10 GCSEs – Grades 4 x B. 5 x A and 1 x A*