This document discusses the cover price and frequency of publication for a new magazine. It will be published monthly for £3.99. Publishing monthly allows for more content like articles and photos, which were most popular in surveys. It also permits more advertisements, which are a major revenue source and help curate branding. Higher frequency justifies using higher quality paper and photos for a polished, professional finish that draws buyers. The £3.99 price was determined from market research showing 50% of respondents would not pay over £4.

1. COVER PRICE OF PUBLICATION &
FREQUENCY
I will publish this magazine on a monthly basis,
producing this magazine monthly allows me to
include more information, articles and photographs
which are three of the main features which in my
survey where chosen as the most popular features
that interest people in magazines. Monthly
magazines also usually contain a large amount of
advertisements which is a major advantage of
producing a magazine monthly. Including
advertisements such as concerts/tours will interest
the audience; also people tend to trust magazine
advertisements more than other media such as
Facebook. The advertisements in the magazine also
relate and are targeted to the features in the magazine
this will appeal to the audience more. Also if the
advertisement’s that are published in your magazine
are reliable and of a good standard, it will help to
create your brand image. Publishing your magazine
monthly also allows you to have higher quality features
such as printing onto higher quality paper, better
quality photographs ect. Having these features up to a
high standard gives the magazine an aesthetic and
professional appearance/finish which will interest
the audience to buying the magazine as it looks
well maintained.
This magazine will be distributed for £3.99, from
my research 50% of the people who took my survey
said they would not buy a magazine for over £4
therefore putting my magazine for £4 or more
pound I am instantly cutting my sales in half. Also
saying £3.99 seems a lot cheaper than saying £4 so
will not put people off. Also with it being a monthly
magazine you can’t sell it too cheap as you will not
make profits due to using things such as high
quality paper.