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Bauer

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Bauer

  1. 1. INFO Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide offering over 300 magazines in 15 countries, as well as online, TV and radio stations. They joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people. The business is built on influential media brands with millions of personal relationships with engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors. Today, Bauer Media spans over 80 influential brand names covering a diverse range of interests including heat – the must have weekly celebrity title, Parkers, MATCH!, CAR and Yours. Bauer Media is a sister company of H Bauer Publishing, publisher of the UK's biggest TV listings, Take a Break and Bella.
  2. 2. BACKGROUND Published in 1875, they are a multinational media company which publish many different genres of magazines. The Bauer Publishing Group comprises 300 magazines worldwide in 15 countries, as well as TV and radio stations. Bauer started in the UK with the launch of Bella magazine in 1987 and became Britain's third largest publisher. They then further expanded in the UK with the purchase of Emap Consumer Media and Emap Radio in 2008 to become the UK's biggest publishing group. The worldwide circulation of Bauer Media Group's magazine titles amounts to 38 million magazines a week.
  3. 3. AUDIENCES Due to the fact that they publish many different types of magazines it means that they would have an extremely large range of audiences, where both males and females will but the magazines they advertise as they have a large variety which means more people are likely to buy them. Bauer media reaches over nineteen million uk adults every week. We have more than eighty influential media brands, spanning a wide range of interests, including heat, GRAZIA, Closer, MCN, FHM, Parkers, MATCH, Magic 105.4, Kiss 100, Kerrang and 4Music. Our business is built on millions of personal relationships with engaged audiences. We connect people and communities with compelling and quality content, whenever, wherever and however they want. The Inside is our exclusive panel of 15,000 Bauer Media consumers aged 16+ recruited from across our portfolio of brands including FHM, Heat, More, Kerrang!, Kiss, Magic, Empire and Grazia. We research key categories to bring you in-depth insight throughout the year. The first of our key category deep-dives this year is on motoring.
  4. 4. ADVERTISING They advertise various types of magazines such as music magazines from a range variety of genres, celebrity magazines, TV guides, beauty magazines, car magazines and also puzzle magazines etc. As they are worldwide it means that not only will they make profits from the UK but from 15 other countries. As a broadcaster and publisher Bauer Media’s challenge is to anticipate consumer trends and work with technological developments to ensure our content is available whenever, wherever and however. Our advertising teams have a complete 360 degree view across all of our brands, across all platforms, and are passionate about developing customer partnerships through high calibre creative ideas that take advantage of our brands' consumer engagement. Our portfolio delivers huge scale, yet individual brands have unrivalled intimate relationships with consumers, achieving high levels of loyalty, which we are able to penetrate with advertising activity.

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