INTRODUCTIONTO THEEVALUATION:CONVENTIONSLESSON OBJECTIVESTO UNDERSTAND THE FORMAT AND REQUIREMENTS OF THE COURSEWORKEVALUATION.TO BE ABLE TO EXPLAIN YOUR USE OF MEDIA CONVENTIONS IN YOURPRODUCTION WORK.
CHOOSE ONE OF THE QUESTIONSBELOW AND CONSIDER IN PAIRS WHATPOINTS YOU MAKE TO ANSWER THEQUESTION• In what ways does your media product use, develop or challenge forms and conventions of real media products?• How does your media product represent particular social groups?• What kind of media institution might distribute your media product and why?• Who would be the audience for your media product?• How did you attract/address your audience?• What have you learnt about technologies from the process of constructing this product?• Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product?
EVALUATIONThe evaluation consists of the 7 questions.You complete the evaluation on blog.You will use a range of different media and presentationplatforms to answer the questions.
ASSESSMENTCRITERIATo achieve a Level 4 (16–20 marks):• Excellent skill in the use of appropriate digital technology or ICT in the evaluation.• Excellent understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production.• Excellent ability to refer to the choices made and outcomes.• Excellent understanding of their development from preliminary to full task.• Excellent ability to communicate.
YOU ARE ASSESSEDON…Your use of ICT and digital technology.Your understanding of each question.Your use of examples from your production work.Your communication skills.
EXAMINER’S ADVICERead through the Examiner’s comments on the Evaluation.Pick out what they say works well, and what is not effective.
EXAMINER’S ADVICE EFFECTIVE INEFFECTIVE EVALUATION EVALUATION Creativity Essay-style answers Use of different Vague answers technology Unsuitable Detailed responses presentation methods Brief Lack of specific detail
TO DO WELL YOUNEED TO…Use a range of different presentation formatsUse different media – images, text, video, audioMake the evaluation as visual as possibleShow excellent understanding of the key issues.Use relevant examples from your production work.
QUESTION 1In what ways does your media product use, develop or challengeforms and conventions of real media products?This questions asks you to consider how you have usedconventions in your work, using examples from your productto support the points you are making.
1 CONVENTIONSIn groups focus on one of the following areas:Conventions of front coversConventions of contents pagesConventions of double page spreadsConventions based on music genre/target audienceWhat are the conventions of that area? How have you usedthem in your production work?
1 CONVENTIONSTo answer this question you need to:1) Identify the conventions of music magazines of your genre2) Show how you have used these conventions in your own production work
1 CONVENTIONSPossible approaches to the question:Identifying conventionsInclude annotated magazine pages to show conventions.Create a mind-map of conventions.Create a word cloud of key conventions.How you have used conventions:Annotated pages from your magazine showing use of conventions.Visual comparison of your magazine to an actual magazine.Written explanation of the use of conventions.You may want to present some aspects of this as short video createdusing iMovie or animoto.com
AUDIENCE FEEDBACKAs part of the evaluation you will need to obtain audiencefeedback on your finished product. It is a good idea to set upsome aspects of this now.You should produce a survey on Survey Monkey or PollJunkie to get feedback on your finished product. You shouldask your audience what they think of key elements(font, colour, images, layout, features), strengths, weaknesses, appeal, etc.You may also want to create a Wallwisher for your blog to getfeedback.You then need to ask people to complete the audiencefeedback, ideally using some social media such astwitter, etc.
LESSON TASKS1 – Set up your Evaluation blogs on blogger.com2 – Create blog pages3 – Upload finished magazine to your blog4 – Write survey and embed to your blog5 – Create wallwisher for your blog6 – Post links to audience feedback7- Begin work on Question 1 of the evaluation
USING YOUR BLOGYou will need to give us your blog address and login details.You need 8 pages for your blog:ConstructionAudience Feedback1 – Conventions2 – Representation3 – Institutions4-5 – Target Audience6 – Technology7 - Progression
USING YOUR BLOGYou need to upload your finished magazine pages to theConstruction page. Upload you’re the front cover and draftcontents you made for the Preliminary Task beneath it.To do this you will need to ensure they are saved as imagefiles (e.g. JPEGs).To do this in Publisher you need to select Save As andchoose the file format to save to.You can upload powerpoints using websites like Slideshareand AuthorStream, and embed them to the blog using theembed code. You will need to select the HTML setting whenediting the blog post.You can also embed videos, audio, and surveys using embedcodes.
LESSON TASKS1 – Set up your Evaluation blogs on blogger.com2 – Create blog pages3 – Upload finished magazine to your blog4 – Write survey and embed to your blog5 – Create Wallwisher for your blog6 – Post links to audience feedback7- Begin work on Question 1 of the evaluation