1. Research into Institutions
IPC Media
IPC Media produces over 60 media forms, with its print
media alone “reaching almost two thirds of UK women
and 42% of UK men” working out at about 26 million UK
adults with the respective websites getting 20 million
users every month collectively. IPC’s creations “offers
something for everyone” but focuses on men, mass
market women and upmarket women. Titles by IPC
include NME, Nuts, Chat and What’s on TV.
Future PLC
Founded in 1985, PLCbases everything“around clusters of like-
minded individuals who are passionate about their interests.”
In other words appealing to a niche target market by focusing
on the interests of a group of people and operate in the UK,
USA and Australia offering 180 titles for those with “special
interests”. Their biggest titles included Total film, T3, Classic
Rock and Official Xbox Magazine.
Bauer Media
Bauer Media is the largest privately owned publishing group in
Europe that offers a massive 300 magazines in 15 countries as
well as many other radio and TV stations and websites.
According to their website, Bauer Media’s business is “built on
influential media brands with millions of personal relationships
with engaged readers and listeners. Our strategy is to connect
audiences with excellent content through our broad multi-touch
point brand platforms, wherever and whenever and however
they want. Our wide portfolio of influential brands gives us
advantages over pure play magazine or radio
competitors.”Bauer’s portfolio includes hugely successful
magazines such as Grazia, Heat, Empire, Kerrang, Q and FHM.