Who I'm aiming my product at.

1. Scenesters
Replacing the recently demoted Hipsters – the scenesters encapsulate everything that
Hipsterdom has failed to in recent years.
Setting themselves apart by creating new trends by co-opting fashion and music from across the
Tribal map and blending it with their own individual attitudes. Ever difficult to pin down, they move
at lightning speed through youth culture – moving onto what's ‘next’ before it has a chance to
become ‘now’.
Another category that suits my target market is 'Stylers'. These are about looking cool, keeping
up with fashion.
On the UK tribes website they're described as:
Stylers
Still representing status and style, it’s about partying, looking good and staying ahead of
cool.
Stylers hold strong on the UK Tribes map – innately cool and stylish, the rising influence of Urban
fashion and music have made them a hugely aspirational Tribe for youth today. As luxe
sportswear and Urban high fashion has hit the Aspirants (check out the Hypebeasts), more
young people than ever before are looking like a Styler and aspiring to their luxury lifestyle.
This is a rough outline to who my magazine is aimed at, however I based my original work
around these groups as it allows my magazine to appeal to these types of people.