This document discusses how the magazine represents social groups. It targets an alternative genre audience including hipsters and hippies who enjoy music festivals and bands like Imagine Dragons, The 1975, and Oasis. The magazine represents this through models' makeup, clothing, and body language to have an alternative and stylish look. The colors and layout are designed to look professional while featuring bands and images interesting to the target audience. The goal is to resemble an all-girl band like The Runaways and feature confident unique models like Florence and the Machine to challenge outdated gender ideas.