14. What we found aFracted
people to a city;
• Nightlife
• Art
• Fashion
• Shopping
• ArIsIc Theatre
• ExhibiIons
• Cafés and Bars with an
original feel
3
15.
16.
17. • AFract new customers/visitors to the city centre.
• Improve NoQngham’s reputaIon.
• Expand the publics knowledge on the city.
• ReposiIon NoQngham to be a place where people would like to visit/ a creaIve city.
• Through the use of image and photography we will show NoQngham’s hidden gems.
24. • Market NoQngham as a contemporary modern place, but not forgeQng
about its historical culture.
• Fun, upbeat, quirky, adventurous and mysterious.
• ‘Teasing the viewer’ technique through photography and wording.
• Portray NoQngham as one of Britain's ‘Best kept secrets’.