My target audience is the next generation of rock music fans aged 16-25. They are immersed in youth culture and music, taking part in gigs and festivals. They have an interest in emerging artists and unsigned bands. The magazine will feature this new generation of artists to attract readers interested in the future of rock music. It will include articles on music, style, and culture to connect with readers' interests in an untapped market not served by other magazines focused on older generations.

1. Question 4
Who would be the audience for your
media product?
Luke Saunders

2. The
Evolution
of Rock
Music.
Throughout
history
The
Look
and
sound
of
Rock
and
Roll
has
changed.
But
Its name
has
flowed
seamlessly
from
one
genre
to the
next.
From
the
Humble
beginnings of Rock
with the glory days of rock music,
From the King of rock himself Elvis &
Rock n Roll to the easygoing beach vibes of the beach
boys and surf rock. Rock continued to take on many
new faces an styles of progress until it reached what
some call “The Golden Age” of Rock music when
the “British Invasion” dominated and took over
the music scene British bands like the
Beatles soon changed the face of music
forever. Years passed & new styles emerged.
Hard rock bands like ACDC, Guns N Roses,
Aerosmith and Metallica changed music again forever
creating what we today refer to as unmistakably
Legendary Rock Music that we now see as the true sound of
Rock Music. Since them rock has seen good days and bad days,
from a certain dreary depressing punk rock movement and scream
seemed to diminish rocks once glorified image indie bands seemed
to bring a whole new approach to the table, where as others turned
rock into this mere grunge that populated the 90s. Rock seemed
to be taking a turn for the worst but new hope emerged with the turn
of the millennium as emerging bands like Mcfly and Falloutboy
put rock back into the public eye, they brought Rock back into
the limelight. With fresh and positive thinking they still bring
hope for rock music. Its now up to the next generation,
the emerging artists that are the focus of my
magazine to bring rock back to its glory days
and form the rock n roll revolution
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The History Of Rock
Rock has changed a lot over the years but
My target audience is the next generation of rock fans.
As a new generation its important to consider how the world is today
compared to how it was 30 years ago.
The main demographic and artists of competitive rock magazines are all of an older generation.
Its always articles from old rock stars and bands they've grown up listening to
and artists that have been around for decades.
There isn't really a magazine directly targeting this younger generation
No one seems to be tapping into this untapped market.
Thats where my magazine comes in…
JAM is a new freethinking magazine where the articles are Just About Music.
Its all about connecting with this new generations of music fans
who are immersed into this creative ecosystem and creating this
“visual” of rock n roll fantasy.

3. My Demographic
New Affluent Workers
The New Affluent Workers are youthful, happy and are sit in the middle in terms of wealth.
• This class group is sociable, has lots of cultural interests and sits in the middle of all the groups in terms of wealth.
• This youthful class group is economically secure, without being well off. This will show in my magazine because I will
be using normal people. The sort of people you'd want to hang out or pick up a guitar and go for a jamming session
with. making the magazine more inviting, appealing, and warm and familiar to the audience.
• These people have high scores for emerging culture, such as watching sport, going to gigs and using social media. I
will try to show and connect with this audience, by integrating social media, youth culture, gigs and local stars on the
rise, as it is becoming more and more important for magazines to try and connect with their customers.
• They do not tend to participate in highbrow culture, such as classical music and theatre
• People in this group are likely to come from a working class background
• Many people in this group typically live in London and are interested in music and gigs but aren't particularly wealthy
due to the costs of living in London and taking part in the diverse and exciting youth culture available to them. My
magazine will show this by referencing current urban culture and centring the magazine around the London Capital.

4. The magazine is designed for the cool, creative individual, focused on style, music and
sophistication. The clear thinker, disconnected from the world of commercial rubbish and focused
on the future of creative ambition and individuality. The magazine is focused on appearing, good
quality, and timelessly respectable and sophisticated, to appeal to an attractive and aspiring
audience.

5. If you were to identify them as a social network, they would be pinterest,
soundcloud, flickr users. The dreamers, the creative thinkers, Staying clear
of the negatives of all the misled facebook and twitter content and focused
on reaching the fellow clear thinkers.
My magazine wont have commercial rubbish, think of it as the premium side
to genuinely cool music magazines. A network of likewise individuals, With a
timeless sophisticated edge and quality.

6. Products they buy
My consumer, sometimes thought of as the “elites” of society
are immersed in a world of creative and timeless sophistication.
They buy the highest quality products as they are passionate
about quality and achieving the highest quality possible.
Vinyl records, Gibson Guitars and expensive coffee, these “artists”
care about “all the finer things in life.”
Passionate audiophiles, these individuals only care about achieving
the highest sound quality. Sennheiser MOMENTUM is
designed for people with MOMENTUM.
These individuals are creative thinkers, apple users, immersed
in this ecosystem of creativity and timeless sophistication.

7. My target audience take part in various gigs and music events.
Music is a big part of my demographics lives and festivals are a
major part of their summer experience. Gigs and music events are
a big part of they're life so its important to include this in my
magazine.
Listening to music
Recording
Going to Gigs
leisure activities and hobbies

8. fashion
The readers of my magazine will
have a very distinct sense of fashion
Cool, edgy and timelessly classic
these readers are never going out of style
Typical styles here are leather jackets,
Band Tees, Ripped jeans
and effortless all american style
black and white are key colours that
crop up amongst the colour,
predominantly reds and burgundies.
Showing a bit of skin is part
of this rebel rock n roll persona.
showing style, coolness and freedom
of expression.
What sort of clothing
do my target market wear