2. Primary audience
This is Shaun, he is 23 years old, he is an upper class male, and enjoys
skateboarding with his friends at his local skate park or sometimes around the
street so his riding can have a style and is not similar to everyone else. Clearly he is
into streetwear as this style of clothing that has a rebellious vibe of not conforming
to society and living your life however you would like.
Many people within this ages and social class group fashion is very important as
what we where can express the type of person we are. This photo of Shaun shows
him to be creative and up to date with fashion trends. He would fit into our
primary audience because the Off White brand is very new and not as well known
as trusted luxury brands which have been around a long time to build up a great
customer loyalty. Off White is appealing to the younger audience who are into
brands such as Supreme and Bape, this allows them to show their own perspective
on streetwear as this fashion has become extremely demanded.
Gender: male
Age: 23
Hobbies: skateboarding
Job: fashion model
3. Secondary audience
• The secondary audience for this magazine would be males between the ages of 26-40 years old. This is
because some people of these ages will still be into fashion and aware of how they dress their self.
Luxury streetwear has a very unique style to it and can help someone express how they feel as person,
this is for all ages. This will mean that people who do not fir into our primary audience will still be
purchasing this magazine but they will not be in the majority as when most people get older their
fashion becomes smarter and well dressed when it comes to expensive clothing, however, some people
are going to stick to the roots of their teenage years and still want to dress more casually. This group is a
minority so they fit into our secondary audience.
