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1. Representation Of
Social Groups
In thisPowerPoint Iwillbestudying how
representationaffectsgender,age,raceand class and
whatimpactthiswillhave on mymusic magazine.

2. Gender- women • Whenresearchingdifferentmusicmagazine coversI found that
womenarerepresentedinvarious waysdependingusually on the
genreof the magazine.
• ClassicalMusicmagazines suchas ‘ ClassicalMusic’ and
‘Gramophone’ both representwomenin an angelicmanoras the
genreof classicalmusictends to portray beauty, RELAXATIONAND
MODESTY.
• musicmagazineslike‘GQ’ AND ‘BILLBOARD’BOTHREPRESENT
THEGENREOFMODERNMUSIC ANDTENDSTOSEXUALISETHE
CONCEPT.The magazinestend to have higher sellingratesdue to
therepresentationof the imageon thecover.
• In comparison older magazinessuch as ‘Downbeat’ and ‘now dig this’
illustrate womenintheir ownrightful way, they don’t use
exploitationdependingon thegenreof theirmusic. They showthe
artiststrue form by usually using a photograph at a live eventto
showhow thepublic would seetheartist ratherthan made up for a
photo-shoot.
• Whencreatingmy magazine I willnot use genrestereotypesof
exploitationin my work.Instead I willcapture as manyreallive
eventsas I possibly can to ensurethat portrayal is rightfully
understandable.

3. Gender- Men
• As well aswomen, men arealsobranded.However thisis
mostlyduetotheunrealistic,melodramatictone,set bythe
editorsofthe magazinein whichtodrawin awider
audience.
• Again magazineslike ‘gq’and‘xxl’falselyportraythemale
image. As unrealisticallyDr.Dredoesn’texactlyplaychess
withanaggressive expressiononhis face.
• Nowadaysit seemsthatthe rolemalesplayonmusic
magazinesis unrealisticasthe audienceusuallywantsto
becomethe manon thecover. Thereforethis creates
unrealisticimagery anditis notwhatI wanttoportrayin
mymusic magazinecover. I againwantminetorepresenta
live event andforit tobereal andnotmelodramaticor
over enduring.

4. Age
• Age is portrayedironicallyin magazines.Usuallythe artists
thataremoreolder andexhibitwiser featurestend tobe
idolisedwithvariousfiltersandoverusedmainstreamtext.
In comparisontothose ofanupcoming younger
generationwhich tendtograspinspirationbythe idolised
oldermusicians.
• The photographis anold photographsinceJohn Lennon
died beforemodernhigh techcamerasevolved. However
withthe useofmoderntechnology,the youthfulnessof the
edit makesthe photoseem moremodern andcan
representthe appealofoldermusicians toa younger
audience.It canalsoshowtoanolderaudiencehowmusic
andmusicianshaveevolved over time.I wantto tryand
exhibitthis in mymusic magazinewithoutmakingit seem
tooironic andidolised.

5. Ethnicity/Race
• Ethnicityis shownparticularlywell in musicmagazinesas
manyvariousartistsarefromdifferentculturesor races.
Racismwouldnotbetoleratedor applaudedin the
industryasthesemusicians areidolisedandarerole
modelsformanyaspiring peoplewithsimilar featuresto
themselves.
• Althoughtheyminorityoftheethnic artiststend tovary
aroundtherapandr&bgenresofmusic. Thestereotypical
image of thisis dangerous,roughandhard.Thereforethis
couldcategorizethem withhaving a certainbackground
image.
• In mymagazineI will useavaryofethnic groupsto create
diversityandseem moreopentodifferentgenres
comparedtothetypicalmainstreamtypes.

6. Class
• Socialclassisn'tregularlyneeded forrepresentationwithin
musicmagazines.However it isvery powerfulin
expressing amusic artistsformofhowsuccessful they’ve
potentiallybecome.
• Althoughdifferingsocial class backgroundsareeasyto
recognise dueto theappearanceofthe artist.
• Forexamplethosein morepreppy,expensiveclothing are
morelikely tooriginatefrommiddle upperclass.Rather
thanthose fromalower workingclasswhotend todress
morewithhigh streetfashion.
• In mymusic magazineI wantsocial classto notbea large
identitybecausetalentisn'tbaseduponsocial class.