The perfect audience member (1)
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This document describes the ideal audience member as someone who has traits of the LEADING EDGE Tribe, URBAN Tribe, and ASPIRANTS Tribe. This audience member enjoys a variety of music genres, including artists like Rihanna, Drake, and Logic. They prefer thrilling drama and action movies. By encompassing aspects of the New Casuals, Scenesters, and Stylers tribes, this ideal audience member would have diverse interests in music, film, fashion and stay open to new trends. Their well-rounded nature would provide thoughtful perspective not centered around one specific opinion.
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Over the years, music has changed significantly in both style and message. In the 1990s, hip hop music often told stories and brought attention to issues in the community, as seen in videos that protested police brutality. By the 2010s, many popular songs focused on themes of money, drugs, and sexuality, exemplified by Rihanna's music video that featured scantily-clad women twerking. Today, some artists continue using revealing imagery of women in their music videos primarily as a means to promote and sell their albums.
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R&B originated in the 1940s combining blues, gospel and jazz. It is characterized by drums, bass guitar, keyboards and vocals. Over time it has incorporated elements of soul, funk, pop, hip hop and dance music. The target audience is typically 13-30 year old women and men from working and middle class backgrounds. Influential artists have included Whitney Houston, Janet Jackson, Mariah Carey, Usher, Beyoncé, and The Weeknd. Record labels like Sony Music Entertainment, Universal Music Group, and Warner Music Group have been leaders in the R&B genre.
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Rap music began challenging boundaries in the 1960s, growing first in major cities along the East Coast. The Sugarhill Gang's "Rapper's Delight" in 1979 was rap music's first major hit single, helping the genre appeal to wider audiences beyond black teenagers. Early rap music videos featured casual clothing, direct eye contact with the camera, props like jewelry, and emotive facial expressions matching angry song tones. Nowadays, rap artists often feature other singers, like having a female vocalist for choruses. Most rap artists aim to attract audiences aged 14 to 25, trying to appeal to those of similar ages.
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Scenesters
Scenesters are replacing hipsters as they create new trends by blending different styles of fashion and music. They move quickly through youth culture trends, adopting what's new before it becomes mainstream. Stylers prioritize looking cool and staying up to date with fashion. They enjoy partying and maintaining their stylish image. As urban fashion and music have grown in influence, more young people aspire to the luxury lifestyle portrayed by styler. This document provides an overview of scenesters and styler subcultures to define the target market for a new magazine.
Audience Research
The document profiles various audience tribes that can be targeted on uktribes.com. It describes the interests, passions, and characteristics of tribes such as Young Alts, Skaters, Hardcore, Gamers, Superfans, Metallers, Punks, Geeks, Cosplayers, Chavers, Fan Girls, Chavs, Sports Junkies, Blingers, Townies, Boy Racers, Makers, Rahs, Activists, Creatives, Urban Artists, DIYers, Scenesters, Get Paid Crew, Stylers, Trackies, Wasteman, Trendies, Vloggers/Bloggers, Hypebeasts, New Casuals,
Market research
The document discusses different youth subcultures in the UK and their interests and styles. It lists various tribes such as punks, geeks, cosplayers, fan girls, sports junkies, makers, activists, urban artists, scenesters, trendies, vloggers, hypebeasts, hipsters, and more. Each tribe is described briefly, focusing on their core interests, passions, and how they express their identities through clothing, music, and media preferences. The document serves as a reference for understanding different UK youth cultures and subcultures.
Representation
My media product represents the social group of indie alternative males and females aged 16-24. I show this through the language, imagery, and visuals in my magazine that feature models and music appealing to this group. The magazine caters to their interests in grunge, hardcore, art, fashion, and wide range of music styles. It aims to help them express their individuality and stand out from mainstream groups by following stereotypes of what indie alternatives typically like through mood boards and content in the magazine.
Question 4: Who would be the audience for your media product?
My target audience is the next generation of rock music fans aged 16-25. They are immersed in youth culture and music, taking part in gigs and festivals. They have an interest in emerging artists and unsigned bands. The magazine will feature this new generation of artists to attract readers interested in the future of rock music. It will include articles on music, style, and culture to connect with readers' interests in an untapped market not served by other magazines focused on older generations.
Audience research
The document discusses different target audiences for marketing:
1) Leading Edge Tribes are early adopters who collaborate across interests to set trends in music, publishing, and online content. They reject passive consumption and influence tastes across many segments.
2) Scenesters have replaced Hipsters as trendsetters, blending diverse fashion and music into new trends that spread rapidly. They move quickly from new to mainstream.
3) The target audience for a new magazine is 16-24 year olds, mainly girls, who enjoy discovering new music artists and fashion trends that are unique but stylish, using monochrome colors with occasional bright accents.
Assignment 1
This document provides information about the target audience for two different magazine designs.
The first magazine targets male skaters aged 15-21 from middle class backgrounds. It aims to appeal to the skater "youth tribe" through images of skating tricks and references to skater culture. The central image shows a skater performing a trick to encourage learning new skills.
The second magazine outlines a design targeted at emo and hard-core male youth aged 14-25 from middle class backgrounds. It would use black and red colors with bold fonts and feature articles on rock/metal artists. The central image depicts an attractive female rock singer, and banners promote well-known bands to further fans' knowledge.
Question 4
Rock music was no longer the dominant genre among youth and had been replaced by other styles like rap, country, and boy bands. Rappers like Eminem, Public Enemy, and Tupac Shakur became new icons of youth rebellion instead of rock stars. Country music attracted suburban youth, while dance music appealed to ravers who consumed ecstasy. The document discusses how the interests of younger generations in the late 1990s/early 2000s shifted towards different genres beyond rock.
Audience profile – indie rock
The document profiles the target audience for indie rock music such as Arctic Monkeys. It describes the demographic as primarily male aged 15-28 from lower socioeconomic backgrounds. The audience identifies with the rebellion and authenticity portrayed by indie artists. They use the music as escapism from struggles of life. The target audience enjoys niche clothing brands, independent entertainment like concerts and magazines, and relatable indie artists that help them develop their identity and non-mainstream tastes.
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Running Head Research Paper on Hip-hop Culture .docx
Running Head: Research Paper on Hip-hop Culture 1
Research Paper on Hip-hop Culture 2
Research Paper on Hip-hop Culture
Student’s Name
University Affiliation
Research Paper on Hip-hop Culture
The “hip-hop culture” has infused popular culture in an extraordinary fashion. As a result of its massive cross-over appeal, the hip-hop culture is a hypothetically great unifier of various populations. Even though created by black youth on the streets, hip-hop's influence has turned out to be worldwide. About 75 in a hundred of the rap and hip-hop audience is non-black. It has gone from the fringes, to the outskirts, and now into the commercial boardrooms. Undeniably, Coca Cola, Nike, McDonald's, Sprite, and other corporate giants have exploited on this hip hop culture phenomenon. Although criticizers of the rap music and the hip hop culture appeared to be consumed with the messages of violence, sex, and harsh language, this category of music offers us an example of what can be done. The capacity of this art form to transform ethnic relations is significant. In the 1950s and the 1960s the “Beat Culture” questioned the status quo in ways that integrated liberals and provoked change. In the same manner, the hip-hop culture has confronted the system in approaches that have brought together individuals (particularly the youth) across a wide-range ethnic spectrum (Watkins, 1998).
Currently, hip-hop/rap is the fastest emergent music genre in the United States, representing more than 10% of the $12.3 billion music sales in the year 1998. Rap music has turned out to be the cornerstone of the hip-hop culture. The general hip hop culture has been recognized by this musical art form. The language (street slang), dressing (baggy pants, expensive sneakers, caps worn backwards), and style of the hip-hop culture have all developed from rap music.
To illustrate the widespread popularity of rap, in line with Soundscan, an enterprise in the Hartsdale, N.Y. that scrutinizes music sales, at the end of the year 1998, 9 out of the 15 albums that were on the pop chart were rap. At the end of the same year, 3 of the top retailing albums were rap performances: Outkast, Jay Z, and A Tribe Call Quest. As stated by Neil Strauss, rap is substituting rock and roll as the supreme genre of music among the youth. 10 years ago, in the environs you heard teenagers talking about music from such rock artists as the Van Halen, Byrds, the Eagles, Doors, and Guns `N' Roses. At present, youths are exploding rap music from such artist as Outkast and Jay Z.
DJ Hollywood, Busy Bee Starski, and DJ Afrika Bambaataa (forefather of the Zulu Nation in the New York) are the three New York artistes who have been recognized for coining the phrase “hip hop”. This genre instigated in the`70s with rhythmic beats resonating at base.
Music genre reasearch
R&B music developed from "race music" and blues music in the 1940s. Key artists who helped develop the genre include Motown soul artists from Detroit. Contemporary popular R&B artists include Beyoncé, Jessie Ware, and Justin Timberlake. The primary audience for R&B is teenagers and young adults aged 13-25, particularly young black women, who are drawn to the emotional lyrics and fashionable imagery of many R&B artists. Subgenres include Detroit soul, deep soul, Memphis soul, and New Orleans soul. Some argue R&B lyrics and music videos can promote harmful gender stereotypes by objectifying women.
Gangsta Rap Pioneer
Gangsta rap pioneer Dr. Dre was born in 1965 in Compton, California and grew up mostly with his mother after his parents split up. He showed musical talent from a young age and got a music mixer for Christmas in 1984, soon turning his home into a studio. He joined the rap group World Class Wreckin' Cru and helped pioneer the gangsta rap genre with his album The Chronic in 1992. Today he is known as a king of hip hop who gives back through philanthropic efforts and shares his wisdom and experience with younger generations.
Kerrang!
The document discusses a magazine targeted at 15-24 year old males interested in rock music genres like metal, punk, and alternative. It describes the magazine's content such as advertisements, band interviews, and columns related to music. The language uses informal terminology and swearing to match the target audience. Artists are portrayed in a masculine way, and advertisements feature albums, concerts, clothing, and technology to appeal to the lifestyle of music-obsessed readers. Circulation and readership figures are provided to show the magazine's audience size.
Music genres
The document provides an overview of different music genres and summarizes typical characteristics of magazines related to each genre. It discusses pop, indie rock, rock, metal, and jazz genres. For each genre, it describes common musical elements and then summarizes typical magazine cover designs including common colors, model poses, and layouts. The purpose is to research different music genres and their related magazines in order to make an informed decision about the focus of the author's own music magazine.
N_Media Kit 2016 (1)
This document is a 2016 media kit for SOMA Magazine. It provides information about the magazine, including its history and mission. SOMA was founded over 25 years ago in San Francisco and covers art, fashion, design, music and film. It has a readership of creative professionals between the ages of 18-34 living in urban areas. The media kit outlines advertising rates and specifications, as well as the magazine's editorial calendar for 2016 issues focusing on topics like spring fashion, people in creative fields, music/film and fall fashion.
Evaluation 4
The document discusses the target audience for a magazine called Violet Noise. The target audience is females and males aged 16-25 who are interested in music, fashion, festivals, and social media. Specifically, it aims to attract the "Trendies" and "Townies" audience tribes as they are influenced by the latest music, trends and fashion. The magazine will feature music artists, festival information, trends and photography to appeal to this young, trend-focused demographic.
How Music Changed The Era Of Popular Music
Popular music in the 1960s became the dominant form of popular music and saw many new styles emerge as rock music branched out. Rock music had just been created and was getting very popular, dominating the music charts. The 1960s became a time of peak creativity for rock music, which earned wide respect as a legitimate art form. By the mid-1960s, rock dominated the music industry and remains one of the most important divisions of popular music today.
Evaluation question 4 completed
The magazine represents social groups of teenagers and young adults aged 16-25 with a passion for pop punk and rock music. It portrays these groups as outcasts who find escapism in music, depicting them as strong, independent, and alternative with colored hair, bright and dark clothing, and body modifications. The magazine aims to challenge stereotypes by representing the genre in a colorful way rather than just dark and moody. It uses bold imagery and editing to appeal to fans and represent the aesthetics of the genre.
Alternative
The document discusses different alternative music and fashion tribes/subcultures among youth. It describes the Alternative segment as making up a significant portion of the youth market and no longer denoting outsider status. Some of the tribes mentioned include Young Alts, Metalheads, Skaters, Emos, Scene Kids, and Gamers. These tribes are passionate about music and define themselves through online communities and peer influence. They are most likely to consume media through niche magazines, social media, and the internet.
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Question 4: Who would be the audience for your media product?
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Running Head Research Paper on Hip-hop Culture .docx
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The perfect audience member (1)
- 1. The Perfect Audience Member By Maria Araba
- 2. My perfect audience member would have to be in the mix of the LEADING EDGE Tribe, the URBAN Tribe and the ASPIRANTS Tribe.
- 3. What’s their music type? This audience member listens to an interesting variety of music genres but their preferences are f the likes of artists like Rihanna, Drake, Logik, Stormzy etc. But they also enjoy festivals as listen to people like Bastille, Chase & Status and many others alike.
- 4. What do they like to watch? They enjoy watching more movies than TV Shows such as thrilling dramas and action films. Some examples include The Girl with the Dragon Tattoo(2011), The Matrix(1999), Mad Max: Fury Road(2015). But the shows that they are interested in are How to Get Away with Murder(2014) and The Five(2016).
- 5. Why are they a Mix? New Casuals are football mad lads with a love of underground club music and understated fashion – but will move to the next thing once it becomes predictable… Scenesters - Replacing the recently demoted Hipsters. The scenesters encapsulate everything that Hipsterdom has failed to in recent years. Setting themselves apart by creating new trends by co-opting fashion and music from across the Tribal map and blending it with their own individual attitudes. Ever difficult to pin down, they move at lightning speed through youth culture – moving onto what’s ‘next’ before it has a chance to become ‘now’. Stylers hold strong on the UK Tribes map Still representing status and style, it’s about partying, looking good and staying ahead of cool. Innately cool and stylish, the rising influence of Urban fashion and music have made them a hugely aspirational Tribe for youth today. As luxe sportswear and Urban high fashion has hit the Aspirants, more young people than ever before are looking like a Styler and aspiring to their luxury lifestyle.
- 6. By giving my audience member a mix of these three tribes, they will be interested in a variety of things in music, film, art and many more. I would want my audience member to be well-rounded member so that their thoughts on topics are not just centred around a specific opinion.