This document describes the ideal audience member as someone who has qualities of the LEADING EDGE Tribe, URBAN Tribe, and ASPIRANTS Tribe. This audience member enjoys a variety of music genres, including artists like Rihanna, Drake, and Logic. They prefer thrilling drama and action movies. By encompassing aspects of the New Casuals, Scenesters, and Stylers tribes, this ideal audience member would have diverse interests in music, film, fashion and be open-minded. Their mix of influences allows them to have well-rounded perspectives.