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1. PLACE ADVANTAGES DISADVANTAGES
CINEMA  Cinema is a great place
to advertisebecauseit
gains the business more
of their target audience
based on what filmthey
are watching.It is a great
opportunity to advertise
for people who will
watch a similar film.
 The filmshown in the
cinema can be to an
advantage, the same
genre can be shown in
the trailer.
 The trailer is goingto be
shown on ginormous
screen with high
definition screen and
audio,this suggests that
the trailer will connectto
the audience a lot better
than itwould with any
other platform.
 There is no option to skip
the trailer meaningthat
the viewers will look atit
from the beginninguntil
the end meaning that
there is a higher chance
of the filmbeing bought
and/or talked about.
 Seeing the trailer in the
cinema is practically a
‘preview’ of the filmits
full potential,the
audienceget to know
what it is liketo watch it
on the same platform.
 There is a lot of
competition advertising
in the cinema as 3 or
more trailer would be
shown in a span of 10
minutes combined with
other adverts, all thefilm
trailer producers will be
doingtheir best to
impress the audience.
 Sincemobile phones and
food is availableduring
the ‘advert’ phase, the
audiencemight not pay
attention to the trailers
and instead, spend time
on social media.
 This method of
advertisingis quite
expensive.
 Only a group of people at
a time will seethe trailer
sincethere is a maximum
capacity of seats in the
cinema. Additionally,the
seats are not always full
therefore not a lotof
people will actually see
the trailer compared to
other mediums.
BUS STOP  It is relatively easy to
judge target audience
usingthis method of
advertising.For example:
the producers can get
their audiencebased on
an age group such as
students and elderly
(sincethey cannotdrive).
 The bus stop poster can
be seen by anyone, not
justthe people at the
bus stop. It can be seen
by nearby residents or
cars passingby.
 Bus stop adverts are
easily ignored unless
they are in some way
interactiveto the
audience. This is because
people are too used to
seeing adverts in this
area and have learntto
ignore them.
 Drivers and residents
might be concentrating
on other things.
 People at the bus stop
stay in that location for a
shortperiod of time.

2. MAGAZINE  The placement of poster
within the magazine may
vary based on what type
of a magazineit is.If the
magazine has a
completely different
genre, the poster might
only be shown at the end
in the advertisement
section.If the magazine
has a similar topic (such
as film,or genre) The
magazine might be
shown full sizein
noticeableplaces such as
a cover on a double
spread.
 Magazines aresold
universally;American
filmadverts can make
their way to English
Magazines.Therefore,
English filmadverts
could be advertised
outsideEngland and gain
a larger audience.
 If the poster is shown at
the end of the magazine,
most people who bought
it wouldn’t see the
poster as they aren’t
interested in different
adverts, therefore they
flick pastthem.
 There are a lotof adverts
in the magazine creating
competition.
 Magazines with more
audiencewill likely be
quite expensive to have
a filmadvert featured.
BILL BOARDS  Billboardsarerelatively
largecompared to
magazine or bus stop
posters. They are mainly
placed in highways and
targeted for people
insidevehicles.Their
sizes area lotmore eye-
catchingand can be seen
from a further distance.
 Billboardsshowlarge
fonts and Images
meaning that it can be
simpleand be stand out
at the same time.
 Usually,there are no
other adverts next to the
billboard makingitstand
out.
 People in vehicles need
to focus on the road,
unless there is a heavy
traffic,itis unlikely they
will seethe
advertisement.
 It is hard to target a
specific group of
audiencesincethere are
different people in terms
of age, gender or of any
other demographic.
 Billboardstakea lotof
material and effort to
release, this can make
them costly.
 Billboardscannotbe
shared through social
media.